Mission Statement

1
Mission Statement

• The Vision Thing

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Mission statement

• Defines the main purpose of the organization
• Explains what the company/business expects to do
  in the LONG RUN
• What the company is all about

3
Mission Statement

• Enables all in the org to share the same
  perspective
• Should be brief general, but capture the
  essence of the company

4
Mission Statement

• Reason the org exists
• Products services offered
• Clientele served
• Nature geographic focus of business
• Areas of specialization

5
Which function of Mgmt?

• Planning
• Organizing
• Directing
• Controlling

6
When mgmt creates mission statement

• Forces the org to answer the questions like
• What are we all about?
• What do you want the org to do?
• Where do you want to be?

7
Examples

• Mission Statement of Pizza Hut
• Increase our share of the pizza market and be a
  leader in the fast food industry.

8
Service Corporation Intl.

• SCI is dedicated to compassionately supporting
  families at difficult times, celebrating the
  significance of lives that have been lived, and
  preserving memories that transcend generations,
  with dignity and honor.

9
Carriage Services

• We are committed to being the most professional,
  ethical, and highest quality funeral and cemetery
  service organization in our industry.
• http//netserv2.carriageservices.com/External/miss
  ionguiding.html

10
Stewart Enterprises

• Stewart Enterprises, Inc. is a leader in the
  business of providing death care products and
  services through the ownership, development and
  operation of funeral homes and cemeteries and
  through its commitment to growth, quality, value
  and service. http//www.stei.com/whoWeAre.cfm

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Goals Objectives

• Necessary to maintain focus on the Mission
  Statement
• Develop an overall goal.
• Define w/ 2-3 key objectives.

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Goals

• Broad statements of what org wishes to achieve
• Basic plan/direction
• Intended as motivational
• Often w/o specific time period

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SCI goals

• Integrity     Respect     Service
  Excellence     Enduring Relationships
• Celebrating life with dedication, excellence and
  innovation

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Objectives

• Specific statements
• Time oriented
• Measurable
• Used for evaluation
• (Best when in writing!)

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Objectives

• Criteria for measuring progress.
• Create implementation and measurement strategies.
• include timetables and action plans to support
  objectives.

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examples

• Objectives for 2010
• Add 3 new firms
• Update the website to add interactive funeral
  planning
• Implement green funeral options