SOUTH%20AFRICA%202010

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SOUTH AFRICA 2010
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Contents

• Global Football Economy
• The Event
• Planning
• Cities Infrastructure
• Legislative timetable

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SOUTH AFRICA AN AFRICAN WORLD CUP A LAND OF
INFINITE POSSIBILITIES

• Where else can you
• feel natures beauty
• experience first-world technology
• face a fiery passion for sport, and
• live the worlds only political miracle

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GLOBAL FOOTBALL ECONOMY - UD 360
Billion MANCHESTER UNITED SUCCESS -317m in
sales 40 to global market -Expand global fan
base through exhibition matches DIFFICULT
INDUSTRY -Real Madrid 42m for Beckham ended
only 4th in League after spending 86m for
Zidane -2003 Abrahamovitch paid 230m for
Chelsea players
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GLOBAL FOOTBALL DOMINANCE - TV

Country
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• THE EVENT
• SA awarded one of the most prestigious global
  events 2010
• Soccer is one of the most followed sports
  worldwide
• Sports events are a top mobiliser of tourists
  across the globe
• 2010 will create development opportunities for
  SA, the SADC Region and the African continent
  (marketing, investment, tourism, etc.)

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THE 3 HISTORICAL PERIODS OF THE WORLD CUP
PRE-1990 POST-1990 2010
GERMANY 1974 GERMANY 2006 SOUTH AFRICA
OF FIFA MEMBERS ENTERING WORLD CUP COMPETITION 99 197 205
NUMBER OF PRELIMINARY MATCHES 226 857 881
NUMBER OF TEAMS IN WORLD CUP FINAL 16 32 32
NUMBER OF FINALS IN WORLD CUP MATCHES 38 64 64
NUMBER OF SPECTATORS 1.7 million 3 million 2.78 million
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Contents

• Global Football Economy
• The Event
• Planning
• Cities Infrastructure
• Legislative timetable

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• THE EVENT
• 64 Matches
• 32 Teams
• 28 43 Days
• 13 Stadia
• 2.78 million tkts to be sold
• 40 Billion TV Audience
• 200 Viewing Hours

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WORLD CUP TICKET SALES
WC EVENT of MATCHES of TICKETS (mn) PRESTIGE TICKETS of PRESTIGE TICKETS of TOTAL TICKETS SOLD AVG TICKET PRICE (CHF) TOTAL REVENUE ( mn)
1994 - USA 52 3.60 360,000 10.0 100 459 125
1998 - France 64 2.6 216,000 8.5 100 1,300 186
2002 Korea - Japan 64 3.2 85,000 3.4 100 1,850 150 200 (est.)
2006 Germany (proj) 64 3.46 346,000 10.0 100 1,926 N/A
2010 South Africa 64 2.78 333,600 12.0 89 N / A N/A
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• THE EVENT FOOTBALL FANS SPEND
• Licensed merchandise
• Transport
• Meals
• Accommodation
• Entertainment
• TOTAL SPECTATOR SPEND
• R9.8 BILLION

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Contents

• Global Football Economy
• The Event
• Planning
• Cities Infrastructure
• Legislative timetable

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To deliver a World Class 2010 FIFA World CupTM
four key pillars need to be built. Social Legacy
is a high priority on the Governments agenda
Pres. Mbekis State of the Nation Address
Objectives
Three Platforms
Four Key Pillars

• Encourage growth and development of First Economy
  formal economy (e.g. raise the rate of
  investment, reduce the cost of doing business in
  SA, speed up skills development)

First Economy

• Address challenges of Second Economy informal
  economy (e.g. launch Expanded Public Works
  Programme, improve financing related to the Urban
  Renewal and Rural Development Programmes, improve
  micro-crediting, increase support of agricultural
  activities)

Second Economy

• Build a Social Security Net to meet the objective
  of poverty alleviation (e.g. new agency to
  improve social grant systems, increase number of
  children eligible for child support, and
  implement school nutrition programmes)

Social Security Net
A stable image with good governance and financial
integrity with strong corporate and government
relationships
World class Mega Event competencies and delivery
World class competitive teams in all age groups
Social upliftment across key communities
Core response to the struggle against poverty and
underdevelopment
Through improved football development SAFA will
contribute to social upliftment (e.g. skills
transfer, improved funding)
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The 2010 FIFA World CupTM offers a unique
opportunity for South Africa to advance the three
Platforms set out in President Mbekis State of
Nation address
Core response to the struggle against poverty and
underdevelopment
Potential Benefits to be derived from 2010
Pres. Mbekis Three Platforms

• Expanded partnerships with government to promote
  growth and economic development
• Event is expected to generate 21 billion rand
  into the economy, with direct spending estimated
  at 12.7 billion rand
• Increase in Tourism
• Tournament expected to attract 400,000 visitors
  to the country during its 43 day duration
• Improvement of infrastructure for long-term
  growth
• Upgrading as well as the building of new stadiums
  in the country
• Transportation infrastructure

First Economy

• Creation of new jobs and improving sustainable
  livelihoods
• More than 160,000 jobs are expected to be created
  from hosting the event
• Accelerating BEE by procurement and sourcing
  policies
• Economic benefits will lead to greater
  self-sufficiency of citizens developing Small
  Business sector
• Transfer of skills and training of key people
• Ama 2010 and FIFA Secondments and Observers
• Development of strong regional identity
• Collaboration with First Nations

Second Economy

• Upgrading of safety and security by increasing
  number of police force
• High-profile example of potential to generate
  economic growth, while respecting environmental
  sustainability
• Promoting sports development and healthy
  lifestyles and providing education related to
  2010
• Awareness of 2010 and implementation of school
  nutritional programmes
• Critical Success Factors of healthy lifestyles
  for sportsmen address HIV/AIDS
• Geography of 2010 participating nations

Social Security Net
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A holistic and comprehensive approach is needed
to successfully stage the event which will ensure
long term Economic Impact
Venues Infrastructure

• Venues
• Accommodation
• International media center
• Hotels
• Airports
• Rail and bus stations
• Conversion to municipal use
• Venue services (waste, food etc)

Marketing, Sponsorship Media

• Sponsor (ViK) Management
• Marketing advertising
• Licensing
• Rights Protection
• Ticketing Sales
• International Domestic
• Merchandise Accommodation Communications
• Media operations and Production
• Hospitality

IT, Internet Telecom Solution

• Architecture Integration
• Event systems
• Internet
• Hardware and software
• Testing technical rehearsals
• Event network (voice and data)
• Network equipment cabling
• Telephones and fax machines
• Wireless

Transportation and Logistics
Event Co-ordination

• Transportation infrastructure
• Public transportation
• Transportation planning
• Officials
• General public
• Transportation operations
• Warehousing and logistics
• Materials management

• Sports management
• Opening Closing/other events
• Visitor services
• Accreditation
• Volunteer training and coordination
• Officials
• Cultural program
• Security
• General staff/management services

Economic Impact

• Direct Benefits
• Event specific (Broadcast rights, Tickets,
  Licensing)
• Induced (Tourism, Local Business, Tax Revenues)
• Indirect Benefits
• Employment from construction, tourism, and
  event-related jobs