Reflections: Introducing a New College of Osteopathic Medicine to the Community

1
(No Transcript)
2
Reflections Introducing a New College of
Osteopathic Medicine to the Community
American Association of Colleges of Osteopathic
Medicine Administrator Development
Series Presented by Silvia M. Ferretti,
D.O. Provost, Vice President and Dean of Academic
Affairs Lake Erie College of Osteopathic
Medicine June 2007 Baltimore, MD
3
The Community is our Campus
OBJECTIVES

• To understand the contextual dimension of
  introducing the College of Osteopathic Medicine
  to the community.
• Using the Institutions mission, values and
  traditions as a guide for decisions
• To understand the educational dimensions of
  introducing the College of Osteopathic Medicine
  to the community.
• Seek information and feedback on performance
  (self reflection, to diagnose its strengths and
  limitations, and examine its mistakes

4
The Community is our Campus
LECOM is one of 140 out of 500 Colleges to
receive distinguished service recognition on the
first Presidents Community Service Honor Roll.
5
The Community is our Campus
LECOM Earns Distinguished Service Recognition
From President's Honor Roll For Community Service
LECOM has set a strong example for college-level
civic engagement. Many people and communities
have been improved because LECOM and its students
identified some of societys most pressing needs
and got involved.
Stephen Goldsmith Chief Executive
Officer Corporation for National and Community
Service, the federal agency that works to foster
a culture of volunteering and service in America.
6
The Community is our Campus

• LECOM prepares students to actively serve and
  become a positive force for change in their
  communities.
• The College encourages students to become
  involved in community service projects within
  LECOM and throughout Erie, Pennsylvania and
  Bradenton, Florida.
• Many opportunities become available for student
  outreach into the community and LECOM students
  continually are demonstrating that "The Community
  is Our Campus."
• Nearly 40 student clubs and academic societies
  provide thousands of volunteer hours to local
  organizations.
• Throughout the academic year, students are
  raising funds or collecting goods to make life
  better for their neighbors, not only in Erie and
  Bradenton, but around the country and across the
  globe.

7
The Community is our Campus

• Here are some examples of LECOM Community
  Service
• Bridging the Gaps
• Hurricane Katrina Relief
• LECOM Cares
• Medicare Part D Prescription Drug Enrollment
• Mentoring
• Poison Prevention
• Operation Prom

8
The Community is our Campus
Bridging the Gaps Brings Health Care to Many in
Erie Bridging the Gaps places health
professional students at various community sites
in order to provide service to underserved
populations while training community responsive
health and social service professionals. BTG
seeks to provide meaningful service in a system
of care that is often unresponsive to the needs
of vulnerable populations. The students provided
approximately 4500 hours of community service at
Erie community sites.
9
The Community is our Campus
LECOM Mentors Provide Role Models For Erie
Children The LECOM Mentoring Club is in its
ninth year of operation providing role models,
academic help, and health/safety education to
underprivileged children aged 4 to 18 who reside
at the Erie Heights Apartments near the campus
and other housing complexes of the Housing
Authority of the City of Erie. The Mentoring
Club works in conjunction with the YMCA of Erie
which manages a Reading Center and recreational
facilities at Erie Heights which are open from 1
to 9 PM daily. The Mentoring Club presently
staffs the Reading Center 5 days a week, 3 hours
a day throughout the school year to provide
teacher-directed assistance to students, read
stories to children from the 1,000 volume library
(which is periodically rotated by the Erie County
Library) and attend YMCA-sponsored movies with
the children.
10
The Community is our Campus
TOUCH Points More than 30 LECOM Erie Medical
Students earned SOMA TOUCH points this year by
completing at least 50 hours of community
service. This past year, the students
participating in the TOUCH Point program
committed time and effort to service projects
totaling nearly 9000 hours. (This does not
include 4500 service hours through Bridging the
Gap or hours volunteered by School of Pharmacy or
LECOM Bradenton students) The average time spent
by each LECOM student volunteer is around 25
hours per year.
11
The Community is our Campus
LECOM Marketing Report Conducted by VanAmburg
Group 2005
The VanAmburg Group conducted a follow-up
marketing study to a 2000 survey, assessing how
well LECOM has maintained its awareness and
image, including name recognition and perceptions
of student and faculty that area residents have
interacted with, particularly through community
service.
12
The Community is our Campus
LECOM Marketing Report

• Is the Public Aware of LECOM?
• The awareness level and knowledge about LECOM has
  reached saturation, as a result of effective
  media communications, along with student and
  faculty involvement in the community. 98 have
  now heard of LECOM or Lake Erie College of
  Osteopathic Medicine, up from 82 in 2000.
• 75 were able to state that LECOM is an
  Osteopathic medical school, compared to 54 in
  2000.
• 69 of the population correctly stated that
  LECOM stands for Lake Erie College of Osteopathic
  Medicine, up from 40 in 2000. An additional 6
  identified Lake Erie College of Medicine.
• LECOMs mission to train Osteopathic physicians
  was identified by 60 of the population, followed
  by 56 who identified its role in training
  primary care physicians.

13
The Community is our Campus
LECOM Marketing Report

• What Does the Public Think of LECOMs Involvement
  in the Community?
• 64 of the total population rates LECOMs role as
  a citizen of the community as excellent or good,
  compared to 37 of the total population in 2000.

14
The Community is our Campus
LECOM Marketing Report
Are LECOMs Employees Visible and Communicating a
Positive Message to the Community?

• 48 of Erie residents have met a LECOM faculty
  member within the community, and 60 of those
  were favorably enough impressed to have that
  person as their personal physician.

15
The Community is our Campus
LECOM Marketing Report
Are LECOM Students Interacting with and
Impressing the Community Positively?

• 62 of Erie residents have met a LECOM student
  within the community, and 60 of those were
  favorably enough impressed to have that person as
  their personal physician.

16
The Community is our Campus
Visionary COM
Preserve core purposes and values, but also
continuously strive for progress.
LECOM Mission
The mission of the Lake Erie College of
Osteopathic Medicine and School of Pharmacy is to
prepare students to become osteopathic physicians
and pharmacy practitioners through programs of
excellence in education, research, clinical care
and community service to enhance the quality of
life through improved health for all humanity.
17
The Community is our Campus
Visionary COM

• Adhere to their core - Purpose and Values.
• Remain flexible

18
The Community is our Campus
Visionary COM
Train competent osteopathic physicians to
improve health care for America.
19
The Community is our Campus
Visionary COM

• Clear
• Concise
• Shared by Trustees, Staff, Students

20
The Community is our Campus
Visionary COM
Collective effort, through smooth and suitable
process, to take actions that advance a shared
purpose consistent with the institutions mission.
21
Conclusion
The Community is our Campus

1. Vision
2. Preserve Core Purpose and Values
3. White Paper - Set Boundaries
4. Broad net for partners - relatively flexible -
   big hairy, audacious goals
5. Searching for Improvement - Try a lot and keep
   what works - tolerate failure