MAJOR MARKET PRESSURES

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MAJOR MARKET PRESSURES

• 1.Slower Market Growth
• 2.Growing Domestic and Foreign Competition
• 3.Growing Product Proliferation
• 4.Decreasing Perceived Product Differentiation
• 5.Shortening Product Life Cycle

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MAJOR MARKET PRESSURES

• 6.Increased niche attacks by competitors
• 7.Rising customer sophistication and price
  sensitivity
• 8.Strong downward price pressures

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MAJOR MARKET PRESSURES

• 9.Rising promotion costs and diminishing
  promotion effectiveness
• 10.Rising sales force costs

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MAJOR MARKET PRESSURES

• 11.Rapidly changing distribution patterns and
  growing retail power
• 12.Shorter lived competitive advantages
• 13.Pressures from various stakeholders

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MAJOR MARKET PRESSURES

• 14.National Government and international
  regulations
• 15.Activists
• 16.Rising importance and impact of social
  networks

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MAJOR TRENDS CUSTOMER

• Increased market fragmentation and polarization
• Increased customer information and sophistication
• Increased service expectations
• Increased time pressure
• Decreased customer loyalty
• More online shopping
• More global shopping for goods
• Growing acceptance of reseller brands
• Expectations and requirements about CSR

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ATTENTION

• Profitability will determine who will survive
• Technology will determine who will compete
• Quality will determine who will grow
• People will determine who will win

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