Using social media to support your organisation

1
Using social media to support your organisations
Dry January campaign
2
What well cover

• Consistency
• Brand
• Message
• Frequenting your audiences local
• Platforms
• Evaluation

3
The overall social media aim

• Provide online encouragement that starts
  conversations.
• Secondary aim
• Help NHS staff find and contribute to online
  communities of support.

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Consistency Message
Good
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Consistency Message

• Booze is bad for you
• You drink too much
• Are you setting a bad example with your drinking?
• Are you worried about your drinking?
• As your employer we want you all to drink less

Bad
6
Consistency Brand
Good
7
Consistency Brand
Bad
8
Frequenting your audiences local

• Which social media platforms do your staff use?
• Go to where they are already talking.
• If you dont know where this is, this is your
  chance to find out. Ask ward leaders where staff
  swop shifts and find out when they are getting
  paid each month, go there!

9
Platforms used by Alcohol Concern
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Platforms

• Use the ones you and your Trust currently uses
• Dont feel pressured into using all of them, but
• You can link to the ones you and your Trust dont
  use in case your staff do use those channels
  (e.g. Pinterest).

11
Images are great across all platforms

• Text with images and videos alongside it gets
  more engagement than just text
• Use images and videos whenever you can when
  sharing content about Dry January
• The Dry January logo alongside text is better
  than text alone.

12
Facebook

• Do
• Post about the challenge on your Facebook page
• Congratulate people who tell you they are giving
  it a go
• Support people who are struggling
• Regularly post updates before and throughout Dry
  January to promote the challenge and start
  conversations
• The weekend is on its way, how are you going to
  stay dry? How did your first week of Dry
  January go? Have you noticed any differences?

• Link to the Dry January Facebook page
  https//www.facebook.com/DryJanuary
• Promote the expert Facebook QAs
• Share Dry Januarys page posts
• Promote the savings and unit calculator apps
• Dont
• Judge. Have an open conversation.

13
Twitter

• Do
• Mention the _at_dryjanuary profile when talking
  about it (it raises your and their profile)
• Use the hashtag DryJanuary
• Promote the expert Twitter QAs
• Signpost to all of the other excellent Dry
  January communities and support (Twitter is great
  at signposting)
• Use ._at_ replies if the information is likely to be
  of use to many of your followers
• Praise staff who are doing the challenge and use
  Twitter, on Twitter

• RT _at_dryjanuarys content
• Dont
• Use ._at_ replies for personal discussions, e.g.
  offering support to someone who is struggling
  with the challenge
• Hyperlocalise your hashtag no
  wolverhamptontrustdryjanuarys!

14
Pinterest

• Do
• Post pictures that link onto further information
  about Dry January preferably to
  http//www.dryjanuary.org.uk/
• Re-pin Dry January content
• Run a whats your favourite mug board

• Dont
• Have nice Dry January content alongside another
  board which has off-message and off-brand
  information about alcohol on it.

15
Instagram

• Do
• Share Dry Januarys posts
• Get out to your staff events and get content for
  your account, e.g. pictures of staff with the Dry
  January challenge

• Dont
• Post pictures like this

16
YouTube

• A channel to keep an eye on and share relevant
  videos from if you see any
• Likely not to be a mainstay of the Dry January
  campaign or your local campaign.

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Other

• Blog about your personal experiences of it
• You can ask staff to blog/write on the intranet
  about their experiences too.

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Evaluation

• Dry January will help you keep track of the
  number of staff who sign up
• Dry January will evaluate use of their social
  media platforms
• You should try to keep track of the number of Dry
  January photos, tweets, posts etc you send and
  receive in order to see which content gets the
  most traction. Repeat popular content more often.
• Set SMART local objectives and use social media
  to help you achieve them, e.g. By Xth/rd/st
  January share pictures from our mocktails evening
  event on our Facebook page, Get 30 staff
  members signed up by January 1st 2015