Bild 1

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(No Transcript)
2
??????????? ?????? ??????? ?? ?????
Leads CPL (Cost per Lead)
Traffic CPC (Cost per Click)
Brand CPM (Cost per Mille)
Sales CPA (Cost per Acquisition)

• ???????
• CPM ??????????????? ?????????? ?????? ??
  ??????????? ??????
• CPC ???????????? ??????? ?? ????, ?????????
  ?????-?????
• CPL ?????? ?? ????? ???????? ???????????? (?? ??
  ???????), ???????????, ???????? ?? ??????? ? ?.?.
  
• ?PA ?????? ????? ?? ????????? ??????

E-consultancy, internet advertising buyers
guide, 2009
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????? ????? ?????? Pay-for-Lead?

• ?????????? ? ???? ???? ?????? ?????????????
  ???????? ? ????? ????????? ?????? ? ???????
• ???????? CRM-??????? ??? ???????????? ? ????????
  ?????????? ???????????? ? ???????? ?????
• ????? ? ??????????? CRM ???????
• E-mail SMS ??????????????
• ????????????? ????? - ????? ? ????.???????????
• ??????????? ??????? ???? - ???????????????
  ????????????. ?????? ?????????? ??-???? ????????
  ?? ???? ????????????? ? ???????????? ??????
  ??????? ????????? ??????????? ????? ???
  ???????????? ???????????? ??????, ??????? 18-22,
  ??????? 28-34 ? ?????? ? ??????)
• ?????????? ??-???? ???????????? ? ??????? ?
  ????????????? (?????? ????????????? ???????,
  ?????????????????? ? ????? ?????? ???????? ?
  ?.?.)
• ???????????? ?? - ???? ????????? ?????????????,
  ????????? ? ???? (?????? ????? ??????? ?? - ????
  ???????? ? ????? ??????? ??????? ???????)

4
???????? ? ??????
? ??? ????? 1 500 ????? ????????
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Toshiba

• ????
• ???????? ?????? ? ???-????? Toshiba
• ???????? ??????????? ("????????") ??? ????
  ?????? Toshiba
• ?????????
• - ???????????? TradeDoubler ??? ?????????
  ???????? ?????? ? ????????????? ?????? ??
  ???????? ??? ????? ??????????? ("????????") ???
  ???? ?????? Toshiba
• ??????? ????????? - ???????, ???????????????? ?
  ?????? ? ???????????.
• ????????
• ??? ??? ????????? ?????? ?? ??????? ??????????
  ???????? ? ??????????? ????? ??????? ? ??????
  ??????????? ??????, Toshiba ?????? ????????
  TradeDoubler ??? ????????????? ?????????, ???????
  ????? ? ???????? ?????? ????????? ???????
  ?????????? ????????? ????????? ?? ????.
• ????? ?1 ???????? ??????? ?? ?????????? ?????
• ????? ?2 ?????

??????? ????????? ?????? ?????? ? ????????
???????????? ?????????? ???????? ????.
?????????? 400 000 000 ??????? 1 350 000
?????? 12 150 ????? ??? CRM "TradeDoubler ?????
????????? ? ????? ????????????? ?????????
????????? ? ???? ?????????? ? ?????????? ?????.
?? ????? ???????? ???????????? Thomas
French, Director E-Business/CRM Toshiba
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??? ?????????? ???????? ????????????
???? Pampers ???? ???? ???? ?????? ??? ???
CRM-???? ?????? ? ??????????? B2C ?????????????
?????????? ???????????? ????????? ?????????
??????, ? ????????? ?? ??????? ?????????? leads
? ????? 6 000
??? 2 ??????????? ??????
??? 3 ?????? CRM-??????????
??? 1 ???? ???? ?????? ????? ??-???? ?????
CRM-?????????
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??? ?????????? ???????? ????????????
???????????? ????????? ???? ?????? ????? ??-????
?????
?????-??????
CRM
???????, ???????? ??????????? ?????, ??????
Email ???????? ? ??????????
?????????? ????? TradeDoubler ????????? ?
CRM-??????? ?????????????
SEM Yandex, Rambler, Google
???????????? Co-???????????
8
??? ?????????? ???????? ????????????
?????? ???????? -?????

• ???????? ??????????
• ??????????????? ?????
• ?????????????? ?? ?????????? ?????
• ????????????? ????????? ????? - ???????
• ?????? ?????? ? ????????

9
?????? ???????? ???????
??????????/ ?????? ???????? 09 ??????? 09 ?????? 09 ??????? 09
???? ???? ?????? ??????? ???? ?????????
?????? ????????? ????? ?? ?????
???????? ?? ?????????????? ???? ??????
?????????? ??-???? ?????? (????????????, ???????????)
- ??????????? ? CRM-???? ????? ????
???????????? ?????????? ????????? ? ??????,
????????? ????? ? ?????? ????? ?????? ? BTL-
???????????
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?????????? ?? CPL, ??????

• ???????
• 20 000
• ????????? CPL-???????? ??? ????? ??????????????
• ?? ????????? ???????

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????????

• ??????? ?????,
• ??????????? ???????? ?????????????????
  TradeDoubler ? ??????
• 7 916 238 85 90
• Natallia.Moroz_at_TradeDoubler.com
• TradeDoubler Russia
• 2/1 Gamsonovsky pereulok,
• 115 191 Moscow
• Russia
• 7 495 988 09 94
• TradeDoubler Head Quarters
• Barnhusgatan 12
• 111 23 Stockholm
• Sweden
• 46 8 40 50 800