Vision, Mission

1
Vision, Mission Business Plan

• Revision

2

• Corporate Vision may contain commitment to
• creating an _____________ value for
  ______________ and other stakeholders
• developing a great new product or _____________
• developing a great company

3

• Corporate Vision may contain commitment to
• creating an outstanding value for consumers and
  other stakeholders
• developing a great new product or service
• developing a great company

4

• At its most basic, the mission statement
  describes the overall __________ of the
  organization.
• When wording the mission statement, consider the
  organizations ___________, services,
  ___________, values, and concern for ___________
  image, and maybe priorities of activities for
  survival.

5

• At its most basic, the mission statement
  describes the overall purpose of the
  organization.
• When wording the mission statement, consider the
  organizations products, services, markets ,
  values, and concern for public image, and
  maybe priorities of activities for survival.

6
Business Plan

• A written _______ stating a companys _______
  regarding sales, product development, f________
  etc.

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Business Plan

• A written report stating a companys plans
  regarding sales, product development, financing.
• HW check, MK p 78 Reading Vocabulary, p 79
• 1 Executive summary
• 2 Market opportunity
• 3 Product or service Standard order, but
• 4 Customer profile 4 - 9 may appear in
  different
• 5 Competition positions
• 6 Competitive advantage
• 7 Management team
• 8 Implementation plan
• 9 Financial analysis
• 10 Appendix or Appendices ? Vocabulary 1 2

8
???

• An activity or art where those who have not yet
  succeeded and those who have proved unsuccessful
  are led by those who have not yet failed.

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Management

• An activity or art where those who have not yet
  succeeded and those who have proved unsuccessful
  are led by those who have not yet failed.
• Paulsson Freckner, 1985

10

• If I had to sum up in a word what makes a good
  manager, Id say __________ . You can use the
  fanciest computers to gather the numbers, but in
  the end you have to set a timetable and act.
• Lee Iacocca

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• If I had to sum up in a word what makes a good
  manager, Id say decisiveness. You can use the
  fanciest computers to gather the numbers, but in
  the end you have to set a timetable and act.
• Lee Iacocca

12
Hw check, RB p 31

• III intuitive, determined, ingenious, dynamic,
  dedicated (coll. driven, gutsy)
• Entrepreneurs vs. managers? note form
• Effective management? - something you are born
  with?
• Reputation of managers in Croatia?
• ? MK, p 12 What is management?

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What is management?Scan the text and match
paragraphs and headings

• Number the paragraphs and match with headings
• A Top management functions
• B Developing people
• C Motivating and communicating
• D Why is management important?
• E Planning
• F Nature or nurture? Or both?
• G Measuring performance
• H The five functions of managers according to P.
  Drucker
• I Organizing
• Are all headings on the same level?
• Read the whole text carefully, getting help with
  words you dont know. ? Vocabulary, p 13

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Management

• Top / senior /upper management
• Middle management
• Lower management

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Top management

• a) accountable to the ______ of directors
  (app______, superv____, adv_____, _____ssed by
  them)
• b) responsibilities
• 1 - consider the needs of the future, innovate
  change/___________ management
• 2 - manage relations with stakeholders
• 3 - deal with major crises c_____ management

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Top management

• a) accountable to the board of directors
  (appointed, supervised, advised, dismissed by
  them)
• b) responsibilities
• 1 - consider the needs of the future, innovate
  change/ innovation management
• 2 - manage relations with stakeholders
• 3 - deal with major crises crisis management

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HW

• Case study, pp 13 14 answer the question on p
  14 in writing
• hand in by next Thursday
• Print out and complete the exercises on
  management from my website

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Managers plan, organize, integrate, measure
develop (P. Drucker, 1977)

• RESPONSIBILITIES AND AUTHORITY
• DELEGATION OF RESPONSIBILITIES
• ORGANIZATIONAL UNITS
• ? MK, p 20 1b

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People involved in corporate structure

• shareholders
• management
• workforce

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Workforce

• employees /staff / personnel /
• human resources / labour
• senior staff ? junior staff
• higher-positioned ? lower-positioned
• superiors ? subordinates
• Mary is Kates superior.
• Kate is Marys subordinate.

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? 1C READ THE TEXT (MK, p 21-22) MATCH
HEADINGS TO PARAGRAPHS

• - STAFF POSITION
• DISADVANTAGES OF THE FUNCTIONAL ORGANIZATION
• HIERARCHICAL / LINE STRUCTURE
• TEAMS
• THE MATRIX STRUCTURE
• AUTONOMOUS DIVISIONS / DECENTRALIZATION
• SIMULATED DECENTRALIZATION
• FUNCTIONAL ORGANIZATION
• HW
• ? Summarize the text! Use the grid in R, p. 35

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Vocabulary focus

• DIVISION OF RESPONSIBLITIES
• What are you responsible for?
• What are you in charge of?
• What are your responsibilities?

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Chain of command and line authority

• Useful vocabulary superiors subordinates
• Who is your superior?
• Who do you report to?
• Who are you responsible to?
• Who are you accountable to?
• Who are you subordinated to?
• Who do you receive instructions from?

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• Who can appoint you?
• promote
• remove
• dismiss
• Who reports to you?
• Who is accountable to you?
• Who do you give instructions?
• Line organization vs. Staff organization
• Line positions Staff position
• (Assistant Manager) (Assistant to the
  Manager)

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DELEGATION

• Are responsibilities delegated?
• Centralised decision-making
• vs.
• Decentralised decision-making

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ORGANIZATIONAL UNITS

• The company consists of
• is composed of
• is divided into
• is made up of
• contains ...
• includes
• departments (function-based production dept.),
• divisions (product/market-based Food division,
  Asian division),
• sectors, sections, business units, arms

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COMPANY DEPARTMENTS

• PRODUCTION
• CUSTOMER SERVICE
• ADVERTISING
• LEGAL
• ACCOUNTS
• PERSONNEL (HR)
• MARKETING
• FINANCE
• PUBLIC RELATIONS
• (PR)

• RESEARCH DEVELOPMENT (RD)
• MAINTENANCE
• DISTRIBUTION
• QUALITY CONTROL
• INFORMATION TECHNOLOGY (IT) etc.

deals with is in charge of is responsible for
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• WHICH COMPANY DEPARTMENT IS IN CHARGE
  OF?
• money paid, received, borrowed, or owed
• promoting, selling and distributing products or
  services of its company
• discovering new knowledge about products, to
  create new and improved products
• recruiting new staff administrative aspects of
  the employees
• legal advice to other departments in the company
• actual construction and preparation of products

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HW

• Dont forget to summarize the text on company
  structures using the grid (R, p 35)
• Work on your business plan. Include information
  on your company management and staff, as well as
  on the structure of your company (no need to
  submit it in this phase, just do it!)