Title: To support the translation of molecular imaging research into clinical practice
1Campaign Overview
- To support the translation of molecular imaging
research into clinical practice - To foster the use of molecular imaging in drug
discovery and development - To engage industry and the molecular
imaging community - To raise 5,000,000 over 5 years
2Value of the Campaign
- Recognizes expanding role of molecular imaging in
patient care - Builds on SNMs unique role in medical community
- Highlights importance of molecular imaging in
drug discovery and development - Ensures imaging practitioners are well prepared
to adopt and use this technology - Ensures medical community is well informed and
partnerships are formed outside imaging field
3Goals of the Molecular Imaging Campaign
- Provide indispensable resources for education,
knowledge exchange, training and networking - Advocate for molecular imaging and therapy
- Educate and promote collaboration with referring
physicians and patient groups - Support innovations in translational research
- Position molecular medicine as an essential tool
in providing the highest standards of patient
care around the world
4Provide indispensable resources for education,
knowledge exchange, training and networking
- Be a central repository for molecular imaging
- Create and award grants and fellowships
- Develop fellowship and residency curriculum
- Conduct workshops to attract and meet diversified
needs of molecular imaging practitioners - Implement continuing educational programs and
web-based training
5Provide indispensable resources for education,
knowledge exchange, training and networking
- Support clinical trials in nuclear medicine and
molecular imaging - Implement communications plan to raise awareness
that SNM is the indispensable resource for
molecular imaging
6Advocate for molecular imaging and therapy
- Proactively lobby for reimbursement and research
funding - Strengthen relationships with federal agencies
and Congress - Educate community on benefits of molecular
imaging and emerging technologies
7Educate and promote collaboration with referring
physicians and patient groups
- Create outreach program for referring physicians,
patient groups, federal agencies, regulators and
the general public
8Support innovations in translational research
- Define translational research from bench to
bedside research to practice - Provide institutional grants for training
workshops on translating basic research into
clinical application - Develop research programs to assist new
investigators in the field of molecular imaging - Identify new funding opportunities
9Support innovations in translational research
(contd)
- Develop standardized imaging protocols and
outcome measures - Define the role of biomarkers in clinical trials
- Investigate the implications of molecular imaging
in diagnosis and the prediction and monitoring of
treatment response - Develop technology assessment mechanism
10Support innovations in translational research
(contd)
- Assure the viability of MI through the
development of techniques that meet a clinical
need and that are reimbursable - Partner with basic science organizations,
academia, and industry to promote translational
research - Position SNM as a central repository for
molecular imaging research - Identify and validate new tracers
11SNM will be recognized as the society that
positions molecular medicine as an essential tool
in providing the highest standards of patient
care around the world
- Develop major media marketing plan to influence
the introduction and acceptance of molecular
imaging technology and benefits - Develop an integrated strategic marketing plan to
position SNM as the recognized leader - Increase membership by molecular imaging
professionals outside of nuclear medicine
12Strategic Plan Implementation
- Molecular Imaging Center of Excellence has the
lead - Developed 9 Task Forces and Editorial Board to
implement objectives/strategies for each goal - Task Forces include members of the Center, SNM
Committees and Council, and other leaders in the
field
13Overall First Year Accomplishments
- Infrastructure and capacity building
- Rebranding
- New staffing
- Governance (elections, nominating committee)
- Involvement of SNM and wider MI community
- Developed definition for molecular imaging
14Molecular Imaging Definition
- Molecular imaging is the visualization,
characterization, and measurement of biological
processes at the molecular and cellular levels in
humans and other living systems. - Molecular imaging typically includes two- or
three- dimensional imaging as well as
quantification over time. - The techniques used include radiotracer
imaging/nuclear medicine, MRI, MRS, optical
imaging, ultrasound and others.
15Communications - Highlights
- Developed new SNM MI community Web site
- Expanded JNM and Newsline coverage
- Created Road Show, Newsletter, email blasts
with references - Launched media campaign, rebranding
- Free trial membership
16Communications Looking Ahead
- MI Supplement
- Begin regular article series in JNMT
- Complete brochures on practical benefits
- Continue and intensify media campaign
- Develop rapid-action unit to respond to timely
issues through op-eds, etc - New news services, email blasts and web content
17Advocacy- Highlights
- Launched first Capitol Hill Day and MI Week
- NCCR Briefing
- Held key Federal agency meetings (CMS, NIH, FDA,
DOE, OSTP) - Met with key associations, research organizations
and companies - Created outreach database
- Identifying new research funding sources
18Advocacy- Looking Ahead
- Strengthen strategic partnerships
- ASTRO, ASCO meeting collaboration
- American Chemical Society, American Academy of
Neurology, NIH Cardiovascular Imaging Symposium - Conduct educational forums with coalitions and
patient groups - Increase outreach to pharmaceutical companies
- Work with NIH Advisory Councils to become
official liaison
19Education Highlights
- Expanded MI focus at MWM, Annual Meeting, in JNM
- Molecular Imaging Gateway
- Molecular Imaging Supplement
- New series of articles
- Recommended new clinical/research grants,awards
- Developed curriculum for residents
- Created speakers bureau
- Planning for more workshops, training, Summits
20Education Looking Ahead
- Have new MI Track at Annual Meeting
- Hold Second Industry/Expert Summit in February
- Develop training workshops and on-line tools
- Outreach to residency program directors
- Make speakers bureau fully operational
- Develop MI scientist curriculum guidelines
- Create scientific roadshow for chapters, others
21Translational Activities Highlights
- Held action planning retreat for imminently
emerging technologies in June - Recommendations from retreat to be published in
white paper
22Translational Activities Looking Ahead
- Continuing series of retreats to discuss key
issues - New tracer development
- Technology assessment and advancement
- Translational research education
- Standardized imaging protocols
- Protocol and regulatory development
- Ongoing discussions with FDA
23MI Center of Excellence Leadership
- Martin Pomper, MD., PhD. President
- Henry Van Brocklin, PhD Vice-President
- Carolyn Anderson, PhD Secretary/Treasurer
Staff
- Marybeth Howlett, MEM Staff Director
- Communications/Web Site Editor - TBD
- Zachary Hochstetler Program Manager
24Task Force Chairs
- Communications Al Sinusas, MD
- Education Carolyn Anderson, Ph.D
- Advocacy Robert Atcher, Ph.D
- Grants Awards Mathew Thakur, Ph.D
25Task Force Chairs (contd)
- Definitions David Mankoff, MD
- Emerging Technologies Sandy McEwan, MD
- Future Tracers Henry VanBrocklin, PhD
- Membership Scott Holbrook, MS CNMT NCT
26How to Support the Campaign
- Corporate donations and pledges
- Individual gifts and pledges
- Collaboration in task forces, summits
- Feedback and ideas
- Involvement through MI COE, Web site, list serve
27Financial Support
- Corporate pledges over five years or less
- Individual gifts and pledges Education and
Research Foundation - Donor recognition began in 2006
28Campaign Leadership and Staff
- Co-chairs of the campaign
- Hadi Moufarrej, GE Healthcare
- Peter S. Conti, M.D., Ph.D. SNM Past President
- Michael D. Devous, Sr., Ph.D. ERF Past
President - SNM Campaign staff
- Virginia Pappas CEO
- Theresa Pinkham, Development Director
- Marybeth Howlett Director, MI Center of
Excellence
29Industry Donor Categories
- Corporate Circle 500,000 or more
- Corporate Visionary 250,000 - 499,999
- Corporate Partner 100,000 - 249,999
- Corporate Friend 50,000 - 99,999
- Corporate Contributor lt50,000