New Analytical Products of the ITC In cooperation with OECD, UNSD and WTO

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Market Analysis Section
6th OECD International Trade Statistics Expert
Meeting (ITS)
New Analytical Products of the ITCIn
cooperation with OECD, UNSD and WTO
Friedrich von Kirchbach Chief, Market Analysis
Section, ITC Paris, 13 September 2005
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What Is ITC?
ITC

• Technical cooperation arm of UNCTAD and the WTO
• Mission and goals
• to support developing countries and transition
  economies, in particular their trading sectors,
  in their efforts to achieve sustainable
  development
• to assist governments in formulating policies to
  take advantage of the global trading system
• to provide enterprise-oriented capacity building
  for trade promotion and export development
• ITC deals specifically with the operational
  aspects of trade promotion and export development

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ITC Organizational Chart
OFFICE OF THE
EXECUTIVE DIRECTOR
DEPARTMENT OF OPERATIONS
DIVISION OF TECHNICAL COOPERATION COORDINATION
DIVISION OF PRODUCT AND MARKET DEVELOPMENT
DIVISION OF TRADE SUPPORT SERVICES
DIVISION OF PROGRAMME SUPPORT
Trade in Services Section
E-Trade Dev. Unit
Office for Inter-Regional Programmes
Business Advisory Services Section
Office for Arab States Europe and the CIS
Market Development Section
Market Analysis Section
Office for Asia-Pacific, Latin America and the
Caribbean
Enterprise Management Development Section
Trade Information Section
Office for Africa
International Purchasing and Supply Management
Section
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The Market Analysis Section at ITC

• Part of the Division of Product and Market
  Development at the International Trade Centre
  UNCTAD / WTO
• Produces and disseminates tools for market
  research and trade analysis for exporters,
  importers and trade support institutions, and
  provides capacity building to help users make the
  most out of them

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Questions of our partners

• National perspective Positioning in
  international markets
• Where is our competitive advantage? What are the
  most promising markets for our exports? What
  should be the priorities for trade promotion?
• Trade policy perspective Market Access
• What are the trade barriers we face? What are the
  scenarios?
• Company perspective Market intelligence
• What are the latest market developments? Who are
  potential business partners?

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MAS Products and Services
Combining web-based tools focused on the needs of
exporters . . . .
. . . with training courses that quickly
positions partners to use them.
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ITCs Market Analysis Tools
Country Map
TradeMap
Market Access Map
Product Map
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http//www.intracen.org (click on countries )
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(No Transcript)
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Country Map - applications

• Strategy design and export diversification
• Viet Nam, Senegal, UAE, Mongolia, Malaysia
• Promotion of South-South trade
• Exports of SADC and SACU
• Investment targeting
• Egypt and selected other African countries
• Assessment of trade performance
• LDCs
• Global competitiveness assessment
• World Economic Forum

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The Global Competitiveness Report 2001 2002

• World Economic Forum

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Our Tools Support Analysis At Four Levels
Country Map
TradeMap
Market Access Map
Product Map
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The Characteristics of TradeMap

• Based on COMTRADE, the United Nations Statistics
  Division database
• Covers 90 of world trade reported by 115 trading
  nations
• over 5,000 Harmonized System products at HS6
  level
• Over 200 countries and territories
• Includes non-reporting countries using mirror
  statistics
• Statistics for over 30,000 products at
  tariff-line level for 34 countries (gt60 of world
  trade)
• Incorporating UN TARMAC (formerly known as
  TRAINS)
• In cooperation with UNCTAD, WTO and additional
  information on more than 160 countries

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TradeMap Homepage
Click here to access TradeMap
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TradeMap Selection menu
Imports or Exports
Product Selection
Country/Region selection
Partner country selection
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World Importers of Cardamom
Unit Value
Growth rate
Countries
Global market share
Value
Quantity
Tariff and Non-Tariff Barriers
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Access barriers to Pakistans market

• Tariff Barriers

• Non-Tariff Measures

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Assess the competition in your export markets
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List of importing countries for a product from
Guatemala
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Trade data over five years
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Mangoes imported by Japan at the tariff line level
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Analyse potential for bilateral trade
Select your countries/regions
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Existing and potential trade between Tanzania and
United Kingdom
at the HS 6 digit level
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ITCs Market Analysis Tools
Country Map
TradeMap
Market Access Map
Product Map
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Product Map

• Presenting on a single Web site extensive trade
  data and market intelligence specifically
  designed for firms active in international trade.

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Product Map
Learn and apply the trade practices
Define the product to trade and its uses
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Fruit and vegetables
Coffee products
Plastic products
Wood products
Footwear
Automotive components
Clothing
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Market Intelligence
Networking Tools
Published market research, links to information
sources and to ITCs trade inquiry service

• World trade flows
• Best performing countries
• Best performing product segments

Create company storefronts identify business
contacts
Networking facilities
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Market Studies
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Smart Links
Gateway to Market Information on the Web Trade
events Packaging Standards News
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Market News Services
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ITCs Market Analysis Tools
Country Map
TradeMap
Market Access Map
Product Map
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MAcMap Homepage
Type your username, password and click on login
http//www.macmap.org
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MAcMap database
A quick tariff search for companies
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European trade policy preferential agreements
G.S.P.
Bilateral
L.D.C.

Sri Lanka
Nepal
Afghanistan
Albania
Andorra
Malaysia
Bangladesh
A.C.P.
Armenia
Macedonia
Cambodia
Mexico
Yemen
Georgia
Maldives
Lesotho
Cape Verde
Croatia
Togo
South Africa
India
Bhutan
Samoa
Bulgaria
Botswana
Argentina
Ethiopia
Bosnia
Ctrl. Afr. Rep.
Senegal
Laos
Sao Tome
Romania
Zambia
Myanmar
Tuvalu
Burkina Faso
Angola
C.A.C.M.
Tonga
Honduras
Benin
Madagascar
Kiribati
El Salvador
Sudan
Guatemala
Solomon Isl.
Nicaragua
U.S.
Eq. Guinea
Uganda
E.E.A.
Costa Rica
Malawi
Mali
Vanuatu
Countries Fighting Drugs
Gambia
Comoros
Guinea-Bissau
Haiti
Norway
Burundi
New Zealand
Pakistan
Iceland
Somalia
Niger
Tanzania
Rwanda
Guinea
Mauritania
Liechtenstein
Eritrea
Bolivia
Chad
Hong Kong
Liberia
Mozambique
Sierra Leone
Djibouti
E.F.T.A.
Ecuador
Switzerland
Andean Group
Venezuela
Kenya
Zimbabwe
Peru
St. Lucia
Suriname
Seychelles
Dominica
Colombia
Barbados
Congo
M.F.N. W.T.O.
Nauru
Dominican Rep.
Antigua
Australia
Korea, Rep.
Namibia
Gabon
Cuba
U.A.E
Kyrgyzstan
Swaziland
Congo Dem.Rep.
Jamaica
Cook Isl.
Cameroon
Canada
Qatar
Guyana
Trinidad
Taiwan
Indonesia
Chile
Palau
Mauritius
Thailand
St. Vincent
Bahrain
Micronesia
Ghana
Grenada
Uruguay
Tokelau
Singapore
Brunei
Macao
Marshall Isl.
Ivory Coast
Nigeria
Japan
Kuwait
Brazil
Papua
Oman
Mongolia
Belize
Montserrat
Bermuda
St. Kitts
Niue
Israel
Morocco

Egypt
Moldova
Bahamas
Fiji
Panama
Turkey
China
Uzbekistan
Tunisia
Yugoslavia
Philippines
Paraguay
Jordan
Belarus
Korea, Dem. Rep.
Kazakhstan
Palestine
Russia
Syria
Iran
Algeria
Libya
Vietnam
Lebanon
Iraq
Saudi Arabia
East Timor
Greenland
Gibraltar
Tajikistan
Turkmenistan
Euromed
Ukraine
Aruba
Anguilla
M.F.N.
Azerbaijan
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Arab Countries Agreements

Iraq
Sudan
Arab League
Djibouti
Comoros
Somalia
Syria
Lebanon
Palestine
Yemen


Mauritania
United Arab Emirates
Bahrain
Libya
Kuwait
Algeria
UMA
GCC
Qatar
Oman
Morocco
Saudi Arabia
Tunisia
Egypt
Accord dAgadir
Jordan
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General features of MacMap

• WIDE GEOGRAPHICAL COVERAGE tariffs applied by
  170 countries to the products exported by over
  200 countries and territories.
• WIDE COVERAGE OF INSTRUMENTS Covers ad-valorem
  tariffs specific tariffs tariff quotas and
  antidumping duties
• PREFERENCES Covers most bilateral and regional
  agreements. Rules of Origin and Certificates of
  Origin are also included for most agreements.
• ANALYTICAL FLEXIBILITY Permits any analysis by
  region, by economic sector or by measure

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MAcMap Sources of Data

• Market Access Map is continuously updated. Data
  is collected from
• Applied Tariffs national sources and the UN
  Tariff and Market Access Database (UN TARMAC) of
  ITC and UNCTAD.
• Bound Tariffs Consolidated Tariff Schedule of
  the WTO.
• Preferential tariffs regional and bilateral
  trade agreements.
• Applied Tariff Quotas national sources covering
  multilateral, regional and bilateral tariff quota
  agreements.
• Anti-dumping duties notifications to WTO
  regarding anti-dumping duties and ITC collection
  directly from some countries.
• Complementary trade data is collected from
  diverse sources
• national statistical offices or customs
  organizations
• COMTRADE database of the United Nations
  Statistics Division (UNSD)

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Current collaborations using Market Access Map

• IMF Report on Market Access for Developing
  Countries
• Market Access Map, UNCTAD and WTO collaborating
  with UNDP on Millennium Development Goals
• GTAP (Global Trade Analysis Project) a
  collaboration of Market Access Map and CEPII
• UNCTAD Report on Least Developed Countries

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Currently in development Investment Map

• Integrates FDI flows and stocks, exports and
  imports, tariff, bilateral investment treaties
  and derived indicators
• Customizes data by reporting country, partner and
  industry
• Presents data and analysis in multi-functional
  dimensions and graphs (maps, charts, figures)
• Links to related resources of UNCTAD and ITC
• UNCTADs World Investment Directory, Investment
  Compass
• UNCTAD FDI statistics (www.unctad.org/fdistatistic
  s)
• ITC web-based tools (Country Map,
  www.intracen.org/countries)

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Sources of Data and Geographical Coverage

• Collaborating partners
• foreign direct investment UNCTAD
• trade data COMTRADE (United Nations Statistics
  Division)
• tariffs Market Access Map (ITC / UNCTAD / WTO)
• Multilateral Investment Guarantee Agency (MIGA)
• World Association of Investment Promotion
  Agencies (WAIPA)
• Coverage
• FDI data by sector covering all activities (goods
  services) in approximately 80 countries
• trade and tariff data covering some 140
  countries, at the sector and the product level
  (more than 5,000 product items), data on services
  is not yet included

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Investment Map Homepage
http//www.investmentmap.org
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Investment Targeting Priority sectors (Brazil)
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Competitor countries Motor vehicles
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Investment Map example of graphics
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Adding value with market analysis tools

• Efficient access to information allows for more
  resources to be allocated to analysing and
  interpreting information.
• Successful enterprises need help with
   processing  information and are willing to pay
  for it if usefulness is demonstrated.
• ICTs allow for analytical content to be
  transfered as easily as information.
• ITC databases will not answer all possible
  questions from exporters, but do point in the
  right direction
• Downloadable data allow for more detailed
  analysis or  processing  using common software
  such as Excel or Word.
• In globalized environment role of associations
  should change from information provision to
  information synthesis.

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Capacity-building programmes

• Designed to train market analysts, policy-makers
  and export-oriented managers, both in the public
  and private sectors on
• How to use the  maps  and take advantage of
  their features
• How to prepare insightful and high-impact market
  profiles
• Understanding information on market access
  barriers and trade flows
• Incorporating qualitative elements to
  quantitative analyses
• Evaluating and pursuing export opportunities
• Incorporating effective market research and
  analysis in the formulation of successful export
  strategies

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Workshops and Programmes
Introduction to Market Analysis Tools
MULTIMODULAR PROGRAMMES
Strategic Thinking (sector-oriented)
Business Clinics and Mentoring
Export Management
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Our vision

• To enable policy makers, trade negotiators and
  the business communities in all countries to be
  able to use our services whenever and wherever
  they need.
• For more information, please contact us at ITC or
  under MAS_at_intracen.org

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In the past, big fish used to eat small fish
Now, fast fish eat slow fish.
They hatch and spread every-where, in the North
and in the South.