Lead Generation Best Practices Technology Infrastructure

1
Lead Generation Best PracticesTechnology
Infrastructure
Key Key
1 Gulf Void
2 Gap Partial
3 Aligned In Place
Best Practices Technology Infrastructure Assessment
Common CRM across marketing sales In Place
Marketing Automation system is in place In Place
Integrate the CRM and marketing automation Partial
11 contact integration between CRM and Marketing Automation Partial
Capture level of interest through Scoring of prospect activities Partial
Automated lead nurturing through a sequenced campaign targeted based on interest and/or profile In Place
Tracking capability to tie campaign elements, website visits, form fills, inquiries through to opportunities in a closed loop Campaign element tracking Website tracking InquirygtMNgtMQgtLEADgtOPPORTUNITY tracking Void
Website configured to capture inquiries through custom landing pages Partial
Progressive profile building and/or Login capabilities have been assessed Void