ACM Marketing, Communications and Membership Workshop Presented by Lillian Israel, Brian Hebert, Cindy Ryan, Gini Gold

1
ACM Marketing, Communications and
Membership Workshop Presented by Lillian Israel,
Brian Hebert, Cindy Ryan, Gini Gold

• Welcome SIG leaders
• Importance of SIGs to ACM goals
• Success depends on teamwork

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ACM Marketing, Communications and Membership
Workshop

• Branding and Awareness
• Recruiting and Retaining Members
• Public Relations Guidelines
• Member Services
• Chapter Programs
• Member Satisfaction Survey
• Student Research Competition

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Branding and Awareness

• Why branding
• ACMs process
• Multiple ACM brand strengths
• Update on continuing progress
• Look and feel
• Redesigning materials
• Refreshing web site

4
Recruiting Members

• Plan ahead
• Direct mail
• Applications
• Word of mouth
• Newsletter announcements

• Websites
• ACM marketing materials
• Marketing at conferences

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Retaining Members

• Communicate with members
• Use e-mail newsletters and listservs
• Conduct member surveys
• Create local SIG chapters

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Public Relations Guidelines

• Build awareness
• Cultivate media interest
• Releases and advisories
• Spokespeople
• Media lists and materials
• Media registration
• Conference press room
• Interview tips

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SIG Media Successes

• SC 2004
• Mobisys 2005
• Mobicom 2004
• Siggraph 2005
• KDD 2005

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Member Services

• The face of ACM
• Respond to inquiries
• Process applications, renewals
• New membership options
• Multiyear renewals
• Automatic annual renewals
• Life Membership

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Why Chapters are Important

• Engage local communities
• Enhance member satisfaction
• The wave of the future
• Networking, professional development
• Start a local SIG chapter

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Member Satisfaction Survey

• Important source for SIG member perceptions and
  preferences
• SIG feedback from 2005 survey
• High ratings for SIG conferences
• Strong relevance to job/career
• Positive interest in continuing membership

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Student Research Competitions

• Internationally recognized venues
• Share research results
• Exchange ideas with luminaries
• Perfect communications skills
• Receive rewards and recognition
• Expanded contest opportunities

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THANKS FOR PARTICIPATING

• WE INVITE YOUR QUESTIONS