EMPIRICAL RESEARCH ARTICLES:

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EMPIRICAL RESEARCH ARTICLES

• A Brief Overview

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EMPIRICAL RESEARCH ARTICLES

• Empirical
• Originating in or based on observation or
  experience. Relying on experience or observation
  alone often without due regard to system and
  theory. Capable of being verified or disproved
  by observation or experiment.
• Merriam-Websters Collegiate Dictionary (11th
  ed.). (2003). Springfield, MA Merriam-Webster,
  Incorporated.

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EMPIRICAL RESEARCH ARTICLES

• General Characteristics of Empirical Research
  Articles
• Report on research that has been conducted by the
  authors themselves rather than only summarizing
  the work of other scholars
• Found in scholarly, peer-reviewed journals
• Usually have abstracts
• Usually have substantial reference lists
• Usually longer than 10 pages

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EMPIRICAL RESEARCH ARTICLES

• General Characteristics, Continued
• Often have charts displaying the data collected
• Usually have the following types of sections
• Introduction/Background
• Method(s) (of data collection)
• Results
• Discussion
• Conclusion

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EMPIRICAL RESEARCH ARTICLES

• Different methods of data collection are used to
  conduct the research/studies that are described
  in empirical research articles.
• We will be covering the following methods
• Qualitative
• Quantitative

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EMPIRICAL RESEARCH ARTICLES

• Qualitative Research
• Explores attitudes, behaviour and experiences
  through such methods as interviews or focus
  groups. It attempts to get an in-depth opinion
  from participants. As it is attitudes, behaviour
  and experiences which are important, fewer people
  take part in the research, but the contact with
  these people tends to last a lot longer. Under
  the umbrella of qualitative research there are
  many different methodologies (e.g. action
  research, ethnography, grounded theory).

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EMPIRICAL RESEARCH ARTICLES

• Quantitative Research
• Generates statistics through the use of
  large-scale survey research, using methods such
  as questionnaires or structured interviews. If a
  market researcher has stopped you on the streets,
  or you have filled in a questionnaire which has
  arrived through the post, this falls under the
  umbrella of quantitative research. This type of
  research reaches many more people, but the
  contact with those people is much quicker than it
  is in qualitative research.
• Dawson, C. (2002). Practical research methods A
  user-friendly guide to mastering research
  techniques and projects. Oxford How To Books.

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EMPIRICAL RESEARCH ARTICLES

• NOTE
• Some research/studies may use just one method of
  collecting data some may use both methods

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EMPIRICAL RESEARCH ARTICLES

• Following are four examples of articles
• One using primarily qualitative data collection
• One using primarily quantitative data collection
• One that is a scholarly article primarily
  summarizing the research of other authors
• One that is a trade journal article
• Can you identify which one is which?

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EMPIRICAL RESEARCH ARTICLES
Article 1 Esler, D. (2008). The greening of
business aviation. Business Commercial
Aviation, 102(5), 72-81. Click on the link
below to access the article Article Example 1
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EMPIRICAL RESEARCH ARTICLES

• Article 2
• Berger, I. E., Cunningham, P., Drumwright, M.
  E. (2007). Mainstreaming corporate social
  responsibility Developing markets for virtue.
  California Management Review, 49(4), 132-157.
• Click on the link below to access the article
• Article Example 2

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EMPIRICAL RESEARCH ARTICLES

• Article 3
• Rousseau, D. M., Batt, R. (2007). Global
  competitions perfect storm Why business and
  labor cannot solve their problems alone. Academy
  of Management Perspectives, 21(2), 16-23.
• Click on the link below to access the article
• Article Example 3

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EMPIRICAL RESEARCH ARTICLES

• Article 4
• Angelidis, J. P., Massetti, B. L., Magee-Egan,
  P. (2008). Does corporate social responsibility
  orientation vary by position in the
  organizational hierarchy? Review of Business,
  28(3), 23-32.
• Click on the link below to access the article
• Article Example 4

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EMPIRICAL RESEARCH ARTICLES
Record your choices and proceed to the
Empirical Research Articles Review