Ethernet Routing Switch 5520 formerly BayStack 5520 Customer Presentation

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Ethernet Routing Switch 5520 (formerly BayStack
5520) Customer Presentation

• Manish Desai
• Product Marketing Manager
• Enterprise Data Networking
• December 2004

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Agenda

• Todays Market Drivers and Trends
• Portfolio Overview
• Product Overview
• Value Proposition
• Enterprise Solution
• Competitive Overview
• Marketing On-Demand
• Matrix
• Collateral and Sales tools

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Todays Market Drivers and Trends

• Convergence with increasing number and variety of
  devices at the edge
• IP phones, wireless access points, surveillance
  cameras etc.
• More online collaboration and storage requiring
  higher bandwidth
• Increased file sizes i.e. CAD/CAM, imaging
• Increased number of file transfers
• Increased security needed at the edge
• More ports means more potential security holes
• Unstructured WLAN deployments
• More PCs now being shipped with built-in Gigabit
  connectivity
• New applications introducing new traffic patterns
  
• IP Telephony, Instant messaging, collaborative
  computing etc.

Wiring closet is transitioning to secure Gigabit
Ethernet
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Fixed Switches Industry Forecast
Worldwide port shipments for 1000 Mbps Switched
Fixed segment is projected to increase from 3.8
million ports in 2002 to 54 million ports in 2007
Worldwide port shipments for 100 Mbps Switched
Fixed managed segment is projected to peak at 79
million ports in 2005 and then decline to 67
million ports in 2007
Source DellOro Group
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The Honest Truth Convergence Requires Changes
to All Data Networks
Average Percentageof Networks Requiring Changes
1Year
2Years
3Years
4Years
5Years
5Years
Age of Data Network
Based upon various analyst reports and Nortel
experience in implementing converged networks
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Wiring Closet Switches Portfolio
Cost-effective 10/100 Switches
High-density Gigabit Stand-alone
Resilient Fail-safe 10/100/1000 L3 stackable
380-24F(6,995 or 291/port)
5520-24T-PWR (5,995 or 250/port)
Resilient Fail-safe 10/100 stackable
Per Port Price (US)
460-24T-PWR (3,495 or 146/port)
5510-24T(4,995 or 208/port)
470-24T (2,495 or 104/port)
5520-48T-PWR (7,995 or 167/port)
470-48T (4,495 or 94/port)
425-24T (1,295 or 54/port)
5510-48T (6,995 or 146/port)
425-48T (1,795 or 37/port)
325-24G (695 or 27/port)
325-24T (645 or 27/port)
Feature Set
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Requirements for the New LAN

• Continuous network up time
• Fail-over

• Access control
• Authentication
• Encryption

• Scalable port capacity
• High bandwidth
• Power over Ethernet

• Guaranteed application delivery (QoS)
• Simplified service deployment mgmt

The answer Ethernet Routing Switch 5000 Models
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Ethernet Routing Switch 5000 Models

• 5510-48T
• 48 port 10/100/1000 Mbps with 2 SFP GBIC uplinks
  and built-in stacking ports
• 5510-24T
• 24 port 10/100/1000 Mbps with 2 SFP GBIC uplinks
  and built-in stacking ports
• 5520-48T-PWR
• 48 port 10/100/1000 Mbps with Power over
  Ethernet, 4 SFP GBIC uplinks and built-in
  stacking ports
• 5520-24T-PWR
• 24 port 10/100/1000 Mbps with Power over
  Ethernet, 4 SFP GBIC uplinks and built-in
  stacking ports

All Ethernet Routing Switch 5000 models stack
together come with a lifetime warranty
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Ethernet Routing Switch 5520 Overview

• 48-port and 24-port 10/100/1000 stackable Power
  over Ethernet (PoE) stackable switches with 4 SFP
  GBIC ports
• Provides power to all ports
• Compliant with IEEE 802.3af standard
• PoE to IEEE 802.3af compliant devices such as IP
  phones, wireless access points, network cameras,
  lighting, security, access control devices
  (badge readers)
• Similar feature set as 5510 models
• Layer 3 routing
• Innovative stacking using FAST stack architecture
  up to 640 Gbps
• Unmatched switch fabric with 160 Gbps
• Extensive security feature set
• Compact 1RU high design to save space

Shipping Now!
5520-24T-PWR
5,995 (US)
5520-48T-PWR
7,995 (US)
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Product Highlights

• Ethernet Switch Software
• Single software image for all 5000 models
• Distributed Multilink Trunking (DMLT)
• Trunked ports can span multiple units of the
  stack for fail-safe connectivity
• 4 Built-in Small form factor GBIC slots for
  uplink
• Up to 32 GBICs for uplink in a stack using DMLT
• 2 Built-in stacking ports eliminate cascade
  modules
• QoS support for mission-critical applications
• Extensive Security features include IEEE 802.1x
  based-security (EAP), SSHv2, SSL, SNMPv3 RADIUS
• Layer 3 Routing
• Static routes and DHCP Relay
• RIP v1/v2 protocol (Mid-year, 2005)

Future software release
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Power over Ethernet Details

• IEEE 802.3af compliant Power over Ethernet
  switches
• All standards compliant devices can be powered
• Provides power to devices while maintaining
  connectivity to standard Ethernet devices
• Supply power to devices up to 15.4 watts per port
• With addition of RPS 15
• Without RPS 15
• Average of 6.5 W per port supplied on
  5520-48T-PWR
• Average of 13 W per port supplied on 5520-24T-PWR
• Auto discovery feature
• Automatically recognizes the connection of a
  device and immediately sends power to it
• Dynamic power management
• Each port can be configured to limit the power
  delivered to the IP device
• Each port can also be configured for power
  priority level Low, High, and Critical
• Total available power is monitored
• Switch may turn off low priority ports if total
  available power is fully utilized
• Active circuit protection
• Automatically disables the port if there is a
  short
• Other ports remain active

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Value Proposition

• First 10/100/1000 Mbps Power over Ethernet
  stackable switches introduced in the market
• Future proofs investment in the wiring closet
• Gartner predicts 186.4 million PCs will ship with
  Gigabit connectivity in 2004
• Power over Ethernet Solution for current and
  future devices
• IP video surveillance cameras, IP phones, and
  wireless LAN access points currently top devices
  driving PoE adoption
• PoE market revenue to grow at an 8.9 compound
  annual growth rate over the next five years
• Convenience of single cable
• Transmit data and power over a single UTP cable
  without using a power outlet
• Plug-n-play settings
• Simplified web-based configurations for data and
  power settings
• Investment protection
• Stacks with existing 5510 models and future 5000
  models

Worldwide Power over Ethernet 2004-2008
Forecast and Analysis Who's Got the Power? IDC,
May 2004
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Value Proposition High-Performance Capacity

• Highest Gigabit port count in the market - up to
  384 10/100/1000 ports in the least space -- 8 RU
  high
• Able to meet growing business needs
• Compact 1 RU high design in all models
• Saves premium rack space in the wiring closet
• Market leader in switch fabric capacity of 160
  Gbps
• Future-proofs the customer investment in
  infrastructure
• All uplink port connections to the core are
  active
• Doubles the bandwidth to the core no connections
  in standby mode
• FAST stacking architecture with throughput up to
  640 Gbps
• Faster intra-stack traffic flow

High-density, high-performance and most compact
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Innovative Flexible Advanced Stacking Technology
(FAST)

• Efficient Stack resiliency
• Simultaneous bi-directional stacking traffic on
  each stacking port upstream downstream
• Fail-safe stacking
• Faster traffic flow across the stack
• Up to 640 Gbps stacking bandwidth (80 Gbps per
  switch x 8 switches in a stack)
• The advanced stacking architecture uses shortest
  path algorithm for optimal data flow across the
  stack

Return cable needed for fail-safe stacking
Faster intra-stack traffic flow increases
productivity
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80 Gbps full duplex stacking bandwidth per switch
10 Gbps
10 Gbps
Sending traffic

• Each switch has two stacking connectors
  Upstream and Downstream
• Each stacking connector has two 10 Gbps
  connections. So, a connector can send packets up
  to 20 Gbps to the neighboring unit.
• Using both upstream and downstream connectors, a
  switch can send packets up to 40 Gbps.

10 Gbps
10 Gbps
Multiple paths within the cable
Receiving traffic
10 Gbps
10 Gbps

• Simultaneously, each stacking connector can
  receive packets up to 20 Gbps from the
  neighboring unit (full duplex).
• Using both upstream and downstream connectors, a
  switch can receive packets up to 40 Gbps.

Upstream
Downstream
10 Gbps
10 Gbps
Each switch can send 40 Gbps and receive 40 Gbps
for a total of 80 Gbps
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Market leader in stacking performance
80 Gbps
80 Gbps
80 Gbps
80 Gbps
80 Gbps
80 Gbps
80 Gbps
80 Gbps
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Value Proposition Best-in-Class Resiliency

• Fail-safe stacking
• Bi-directional stacking paths for increased
  resiliency
• Load-balancing fail-over with DMLT
• Resilient connectivity with minimum network down
  time
• Dual images in the flash
• Provides redundancy using the back-up image
• RPS support with RPS 15
• Supports up to three Ethernet Routing Switch 5520
  Models
• Recessed stacking connectors
• Protects the integrity of the stack from
  accidental contact

Resiliency
Continuous network uptime
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Power Sharing Options

• Ethernet Routing Switch 5520 can be used with RPS
  15
• For a load sharing solution
• For a redundant power supply (RPS) solution
• 600-watt module required (up to three can be
  installed in the chassis each module supports a
  single 5520 switch)
• DC connector cable required per 5520 Switch
• For uninterruptible power supply support, a
  third-party vendor such as APC (www.apc.com) is
  recommended to provide UPS support to a 5520
  Switch
• Each 5520 Switch requires minimum of 1000VA
  output capacity
• UPS should be Sinewave version

Shipping Q2, 2005
Ethernet Routing Switch RPS 15
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Load Sharing
5520-48T-PWR or 5520-24T-PWR (without RPS 15) Up
to 320W available to power devices
5520-48T-PWR RPS 15 Up to 740W available to
power devices
5520-24T-PWR RPS 15 Up to 370W available to
power devices
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Redundant Power Supply Support
5520-48T-PWR RPS 15 320W redundant power
available
5520-24T-PWR RPS 15 320W redundant power
available
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Value Proposition Extensive Security features

• IEEE 802.1x based security (EAP)
• Prevents network connectivity without password
  authorization
• Authenticated users are placed in dynamically
  assigned VLAN can be assigned appropriate
  business-level policies using OPS
• Multiple Hosts/Multiple Authentication - more
  than one user with unique MAC addresses are
  allowed access to a port upon successful
  authentication
• Guest VLANs - if a user connects to a port and is
  not recognized to be authenticated, that user
  will be placed into a Guest VLAN with the
  settings as defined by the administrator
• SNMPv3 support for authentication encryption
• SSHv2 (Secure Shell Access)
• Allows network administrators to perform a secure
  Telnet session from an SSH client using CLI
  commands
• SSL (Secure Sockets Layer)
• Securely configure and manage using a common Web
  browser
• MAC address based security Distributed Access
  List Security
• RADIUS Authentication Support
• IP Manager List

Security
Highest level of security at the edge
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Value Proposition Intelligent Services

• Layer 2-4 IP services
• Ideal for converged applications i.e. voice,
  video, and data
• QoS with 8 queues and traffic policing
• Provides higher granularity of traffic control
  across
• the stack at wire-speed
• Ease of QoS deployment with QoS Wizard
• Simplifies creating policies across a network
  using Optivity Policy Services (OPS)
• Weighted round robin and strict priority support
• Comprehensive network management tools
• Java Device Manager, OSM 4.1, OPS 4.1, ONMS
  10.4, NNCLI
• Layer 3 routing and DHCP Relay
• Static routing support at wire-speed across the
  stack

IP Services
Intelligence at the edge
Future software release
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Value Proposition Ease of deployment

• Ethernet Switch Software
• Allows for flexible stacking of 5510, 5520 and
  future 5000 models
• Simplifies network operations
• Auto unit replacement
• Replace a failed unit without having to
  re-configure the new unit before placing the new
  unit in the stack
• User Interface push-button
• Ease of use for base unit selection and for
  resetting the unit or the stack
• Built-in stacking ports
• Eliminate expensive cascade modules
• Web-based management
• Makes managing the stack easier using a web
  browser
• Works with standard Category 5 cabling
• Cost-effective does not require upgrade of
  existing Cat 5 cabling

IP Services
Lowers time to deploy
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Ethernet Switch Software 4.1 Features

• IEEE 802.3ad link aggregation
• Default IP address
• Auto unit replacement (config only)
• Simple Network Time Protocol (SNTP)
• System Classifier (Offset Filtering)
• Syslog
• Web Quick Start
• Port Shaping
• 802.1x Enhancements
• Multiple Hosts/Multiple Authentication
• Guest VLANs
• Version 4.1 software will ship with 5520 Switches
• Downloadable from the web for 5510 Switch users
• www.nortel.com/support
• Available now!

New!
See notes section of this slide for more details
on the features
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New Security Enhancements with EAP

• Multiple EAP clients on one port
• Allows multiple devices with EAP clients to use
  the same port
• Critical for converged environments when voice
  and data share the same network infrastructure
• Guest VLANs
• Administrators can provide limited network access
  to non-authenticated users
• Great for network access in building lobbies as
  well as network access for partners and
  contractors

Multiple EAP Clients Authenticated on Same Port
EAP client A
EAP client B
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Enterprise IP Telephony Solution
Ethernet Routing Switch 8600
Ethernet Routing Switch 5520
Distributed MultiLink Trunking
Servers
Network Camera
10/100/1000 Mbps
Power
Signaling Server Call Server Media Gateway
Communication Server 1000
Desktop users
WLAN Access Point 2220
Analog Phones
IP Phone 2004
Call Pilot 2.5
Standard LAN
Power over Ethernet
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Competitive Analysis 5520 vs. Catalyst 3750G
5520 is faster and less expensive! Save 7,500!
Competitors' product information shown here is
from each companys respective Web site.
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Feedback

• Data-centric VARs are welcoming new products
  like the BayStack 5520, a surprisingly
  competitive Gigabit Ethernet campus switch that
  includes power over Ethernet (PoE) for about the
  same price that Cisco currently gets for a Fast
  Ethernet switch with PoE, or a Gigabit switch
  without PoE about 8,000 for 48 ports.
• Enterprises Should Keep Nortel on Their Network
  Infrastructure Vendor Short Lists, The Yankee
  Group, September 29, 2004
• Cisco's Fast Ethernet proposal came in at a
  whopping 3,135,460, and its Gigabit submission
  totaled 4,526,720, 44 percent higher than its
  Fast Ethernet bidNortel's Gigabit proposal
  totaled 1,226,669--nearly 109,000 less than the
  company's 1,335,572 Fast Ethernet bid!
• RFP for a Premium Network, Take II,
  http//www.nwc.com/showitem.jhtml?docid1521f2,
  October 28, 2004

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Stackable Switch Decision Tree for Mid-to-Large
Enterprises
The best long-term investment in the wiring
closet
Ethernet Routing Switch 5520
If you want Gigabit, but not PoE, then buy
If you want PoE, but not Gigabit, then buy
Ethernet Switch 460
Ethernet Routing Switch 5510
If you dont want Gigabit, then buy
If you dont want PoE, then buy
Ethernet Switch 470
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Summary

• Ethernet Routing Switch 5520 models are ideal for
  mid-to-large size customers
• Looking for a long-term investment solution for
  the next five years and
• a Power over Ethernet solution for IP telephony
  or wireless LAN applications
• Seeking an upgrade from 10/100 Mbps to
  10/100/1000 Mbps
• Wanting the high-performance switches to handle
  current and future bandwidth intensive
  applications
• Looking for the most secure and resilient
  stackable switches
• Needing resilient uplinks connect to network
  backbone
• Wanting a very scalable solution to meet future
  growth

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Marketing On-Demand for Power over Ethernet

• Powerful new web-based tool that allows partners
  to quickly create fully integrated, co-branded
  marketing campaigns
• Go to www.nortel.com/pic
• Click on Market Development under Sales and
  Marketing Tools section
• Click on Marketing On-Demand
• Click on Marketing On-Demand again
• Select E-mail Communications, Direct Mail,
  Advertising, or Invitations
• Select Product Content
• Select Power over Ethernet and follow the next
  steps

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Matrix
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Collateral Sales Tools

• Visit the following Nortel page for more
  information
• http//www.nortelnetworks.com/products/02/bstk/swi
  tches/baystack_5520/index.html
• Authorized Nortel channel partners may visit the
  Partner Information Center for more information
• http//www.nortel.com/pic

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Pricing and Ordering Information
The seventh character (?) of the order number
must be replaced with the proper code to indicate
desired product nationalization. - 8 CWDM Small
Form Factor GBICs supported for 40 km and 8 CWDM
SFP GBICs are supported for 70km.
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Pricing and Ordering Information
36
Pricing and Ordering Information
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Pricing and Ordering Information
The seventh character (?) of the order number
must be replaced with the proper code to indicate
desired product nationalization.
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Back-up slides

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Optivity Switch Manager (OSM) 4.1 Highlights

• Real-time, configuration management tool for
  Nortel Ethernet products including
• Ethernet Switches (including Ethernet Switch 325,
  425, 460, and 470)
• Ethernet (including Ethernet Routing Switch
  5510, 5520, 8300, and 8600)
• Application Switch Operating System 21.0 or
  higher
• WLAN devices such as 2201 and 2220
• Provides centralized and integrated configuration
  management for Wired and Wireless Enterprise
  products
• Cost-effective
• Only need to purchase one software tool for all
  Ethernet products
• User-friendly
• Intuitive Graphical User Interface (GUI)
  simplifies device configuration
• Feature rich
• Includes sub-managers to configure VLANs,
  MultiLink Trunking, multicast, security, and
  inventory parameters
• Enables network managers to discover, view and
  configure more than 1000 nodes network
• Displays topology maps of a network showing
  physical connectivity between devices/nodes

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Traditional ring architecture

• If a packet needs to go from unit 5 to unit 3
• Assuming the ring is operating clockwise, the
  packet goes from 5 to 6 to 7 to 8, then loops
  back to 1. Then it goes from 2 to 3 needing 6
  hops.

Bi-directional point-to-point architecture

• If a packet needs to go from unit 5 to 3
• The algorithm determines that the shortest path
  is down the stack via Down connector
• The packet goes from unit 5 to 4 to 3, using only
  2 hops (as compared with 6 hops needed by the
  traditional ring architecture)