DELIVERING GREEN TOURISM

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DELIVERING GREEN TOURISM Andrea Nicholas,
Director Green Business UK Ltd Manager Green
Tourism Business Scheme
Belfast, 24th Oct 2008
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Practical, flexible sensible, advice appropriate
for type, size, location, building fabric,
market, guests expectations
Encourage community involvement, social
inclusion, local purchasing and natural and
cultural conservation
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Sustainable Tourism

• Visitors
• Industry that serves them
• Community that hosts them
• Environment where it all takes place

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• Green Business not-for-profit, no shareholders
• Supported through Membership Fees projects
• GTBS developed in 1997 in Scotland
• Only green tourism scheme in UK validated by
  VisitBritain (ICRT, Leeds Metropolitan
  University)
• Rolled out through UK in partnership with
  Destinations, Regional Tourism Development
  Agencies / Boards
• Promoted to consumer trade by partners
• www.green-business.co.uk www.green-tourism.co.
  uk

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• Cairngorm Partnership
• VisitScotland Perthshire
• VisitGlasgow
• Tourism Con Partnership
• Merseyside Partnership
• VisitChester
• Forest of Bowland
• North Pennines AONB
• Northumberland National Park
• Yorkshire Dales
• North York Moors and Coast
• Transforming Telford
• VisitHerefordshire
• Boards Authority
• Cotswolds AONB
• Kent Downs AONB
• South Downs Con Trust
• New Forest Tourism
• VisitBristol

• South West Tourism
• South East Tourism
• East of England Tourism
• Yorkshire Tourist Board
• North West Dev Agency
• One North East
• London Dev Agency
• East Midlands Dev Agency
• West Midlands Dev Agency
• Jersey Tourism

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• Regional Roll-Outs (2000 08)

• Technical seminars
• Advisory visits
• Recruit local champions
• Case studies
• Business Clubs / networking

• South Hams

• Cairngorm

• North Pennines

• Northumberland

• Cumbria

• New Forest

• Forest of Bowland

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Groups
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Membership
Scotland 851 South West 480 South East
136 North West 139 North East 103 West
Midlands 65 East England 50 East
Midlands 22 Yorkshire 53 London
58 Wales 7 Jersey 15 Total 1979
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• Description Large City Centre Hotel
• Joined 2006 at BRONZE
• Main Achievements
• Energy Good monitoring and energy awareness
• Staff Training Planning Green Team
• Group Promotion Encouraging other hotels from
  group
• Benefits
• Checklist / Framework to work through

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• Description 19 Rooms
• Joined 2006 at GOLD
• Main Achievements
• Local Food Breakfast is local organic
• Community Co-ordinate local food festival
• Compost Supply water in biodegradable corn
  starch bottles
• Social support local hospice
• Benefits
• Advice on website improvements
• Central to marketing of business

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• Description Rural BB
• Joined 2006 at GOLD
• Main Achievements
• Local Purchasing avoids supermarkets
• Community Promote and support local craft
  businesses
• Energy Wood pellet burner
• Tradition Classes on traditional crafts
• Benefits
• Green Tourism central to marketing strategy
• Personal environmental commitment
• Description 2-Room BB
• Joined 2002 at GOLD
• Main Achievements
• Transport Public transport links on web and
  offer pick ups
• Website environmental section on actions
  GTBS promotion

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• Description 2-Room BB
• Joined 2002 at GOLD
• Main Achievements
• Transport Public transport links on web and
  offer pick ups
• Website environmental section on actions
  GTBS promotion
• Walkers Cyclists Welcome
• Wildlife strong focus on local and on-site
• Benefits
• Thistle Award Finalist
• Central to marketing of business Attend
  marketing workshop
• Description Nature Based Visitor Attraction
• Joined 2005 at GOLD
• Main Achievements
• Management strong commitment to environment
• Staff Awareness All staff members aware

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• Description Nature Based Visitor Attraction
• Joined 2005 at GOLD
• Main Achievements
• Management strong commitment to environment
• Staff Awareness All staff members aware
• Visitor Education Recycling points,
  interpretation boards
• Wildlife llama walks around site
• Benefits
• Specialist Advice Energy Efficiency for
  refrigeration
• Independent evaluation of Green Practices

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Criteria

• Flexible, practical measures

• 10 sections, 145 measures

• Maximum 60 measures

• Getting Started Guidelines for all types
  of businesses

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Compulsory Legal compliance Minimising
risks Environmental Policy Green
Co-ordinator Carbon Calculations
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Management Green management / evidence
file Specialist Advice / Staff Awareness /
Resource Monitoring Monitoring Natural / Built
Heritage Social projects / staff welfare

?
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Communication Responsible visitors
charter Environmental education / towel
agreement Networking / GTBS promotion Community
projects / green lifestyle information

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understanding how we affect the environment is
key to reducing our environmental impact
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Energy Low energy light bulbs A rated appliances
/ good seals on refrigeration LED light bulbs /
timers / sensors Loft insulation / zone controls
/ high efficiency boiler Tank and pipe lagging /
temperature controls

Simple steps can save energy and money
immediately
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Water Low flush toilets Waterless
urinals Aerator Taps / percussion taps / washroom
controls Water reuse / water butts Fuel storage
/ eco-cleaners

In the UK every person uses an average of 150 l
of water per day.
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Purchasing Paper products in housekeeping Organic
food / sustainable products / recycled
paper Regional food drinks Fair Trade products
/ Traidcraft / Slow Food Slow food / local meat
/ fish / veg / fruit

?
?
We can all influence others by choosing where we
spend our money
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Waste Hazardous waste disposal Bulk buying /
dispensers / dosing systems Paper / bottles /
cans / cardboard / plastic etc. Printer
cartridges / furniture / PCs to charity /
schools Composting
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England produces 220 million tonnes of
controlled waste per year 75 goes to
landfill only 18 is recycled
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Travel Marketing material has info on public
transport Public transport promotion / car free
days Walking / Cycling information Staff travel /
use of alternative fuel cars Natural fitness for
staff guests / offsetting emissions
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Only 12 per cent of all journeys are made by
public transport in comparison to 85 per cent
made by cars, vans and taxis.
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Natural Cultural Heritage Wildlife or Cultural
based organisation Local and on-site flora
fauna / nature diary Cultural events / festivals
Wildlife area
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What our members say
I was sceptical of the scheme at first, butI
would recommend it to any business
As people become more discerningwe should have
a marketing edge
It is recognition of our efforts in a form that
is understandable to our guests
The biggest thing I found when I really looked
at it was the saving.
It makes us feel good and it definitely brings
in business. People choose us specifically
Companies take their responsibilities seriously
when bookingwe can now respond positively
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