Title: AB 219 Quiz 6 NEW - PowerPoint PPT Presentation

Description: AB 219 Quiz 6 1. Question : Indicate whether the statement presented is true or false. The process of dividing a market into meaningful, relatively similar, and identifiable segments or groups is called market diversification. 2. Question : What is the term for a means of displaying of graphic, in tow or more dimensions, the location of products, brands, or groups of products in customers minds? 3. Question : What is the targeting strategy called that views the market as one big market with no individuals segments and thus uses a single marketing mix? – PowerPoint PPT presentation