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Title: B2B LEAD GENERATION BY ENHANCING BRAND EXPERIENCE - PowerPoint PPT Presentation
Description: In B2B marketing, lead generation is a primary focus; the first step to making a sale. B2B lead generation the tactic of identifying potential customers and initiating their interest, ultimately leading them to making a purchase. B2B lead generation is a staggered process, usually broken into numerous stages, each requiring detailed planning, budget allocation and sound execution. – PowerPoint PPT presentation
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