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Title: Reasons Behind Phase-Out of Third-Party Cookies - PowerPoint PPT Presentation
Description: Originally, third-party cookies were designed to anonymously store information under the control of end users. But ad tech firms misused the opportunity to collect and link datasets for personalized targeting, leaving consumers worried about their privacy.Cookies are used by brands to monitor website visitors, improve user experience, and gather data to deliver personalized ads.It's also utilized to find out what visitors are looking at while they're not on the brand's websites. – PowerPoint PPT presentation
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