Title: A Comprehensive Guide to the Coalition Loyalty Program - PowerPoint PPT Presentation

Description: As the year passes, the customer behavior has also seen a drastic change. Brands should adopt new and innovative strategies to keep their customers loyal, thus by enhancing their brand credibility. Incorporating a loyalty program in a brand is considered to be a successful strategy. So what is a loyalty program? A loyalty program rewards customers for their repeated purchases. It is designed to encourage customer retention and also drive more customers towards the brand, thus by promoting brand awareness. Among different types of loyalty programs, one such popular one is the coalition loyalty program. A coalition loyalty program bring multiple brands together in a single program. A customer can earn rewards or points from one brand and redeem it in another brand of their own choice. – PowerPoint PPT presentation