Title: Designing Email Banners: Balancing Visual Appeal with Content Clarity - PowerPoint PPT Presentation

Description: Email banners serve as crucial visual components positioned at the top of emails, aimed at capturing the recipient's interest. They play a vital role in conveying key messages, reinforcing brand identity, and motivating actions such as clicking links or exploring offers. However, if banners are excessively large or overly distracting, they can detract from the overall content of the email, potentially leading to increased unsubscribe rates. While these banners also enhance user experience and navigation on websites, their primary function in email marketing is to deliver an engaging visual that strengthens communication. – PowerPoint PPT presentation