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4MD3 Business to Business Marketing PowerPoint PPT Presentation

4MD3 Business to Business Marketing - Title: Roger s Vision for the Next Three Years Author: Dylan Bailey Last modified by: Steve Howse Created Date: 12/2/2001 7:29:58 PM Document presentation format

Title: Roger s Vision for the Next Three Years Author: Dylan Bailey Last modified by: Steve Howse Created Date: 12/2/2001 7:29:58 PM Document presentation format

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Business Marketing 4MD3 PowerPoint PPT Presentation

Business Marketing 4MD3 - Steve Howse, Sectional Lecturer. B of Commerce 1988. Sales Management ... Less able to switch to a different industry. Less tempted to communicate unethically ...

Steve Howse, Sectional Lecturer. B of Commerce 1988. Sales Management ... Less able to switch to a different industry. Less tempted to communicate unethically ...

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4MD3 Business to Business Marketing - the cases done in class are not on the exam ... Chat rooms. Website still initiated by the marketer. but customers provide the content ...

the cases done in class are not on the exam ... Chat rooms. Website still initiated by the marketer. but customers provide the content ...

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4MD3 Business to Business Marketing - media carry publicity free. so why isn't it 0%? credibility high ... PUBLICITY TOOLS (CONT'D) sponsorships - teams or events. plant tours. speakers' bureaux ...

media carry publicity free. so why isn't it 0%? credibility high ... PUBLICITY TOOLS (CONT'D) sponsorships - teams or events. plant tours. speakers' bureaux ...

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4MD3 Business to Business Marketing - PREVIEW OF PROMOTION AND ADVERTISING SECTIONS. the elements of Promotion ... most publish annual 'buyers' guide' issue 'controlled circulation' is common ...

PREVIEW OF PROMOTION AND ADVERTISING SECTIONS. the elements of Promotion ... most publish annual 'buyers' guide' issue 'controlled circulation' is common ...

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4MD3 Business to Business Marketing Lecture 3 PowerPoint PPT Presentation

4MD3 Business to Business Marketing Lecture 3 - THE TWO EXTREMES OF THE RELATIONSHIP CONTINUUM. transactional relationships ... but no surrender. what keeps marketer 'in line'? CUSTOMER BENEFITS OF. PS RELATIONSHIPS ...

THE TWO EXTREMES OF THE RELATIONSHIP CONTINUUM. transactional relationships ... but no surrender. what keeps marketer 'in line'? CUSTOMER BENEFITS OF. PS RELATIONSHIPS ...

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4MD3 Business to Business Marketing Lecture 10 PowerPoint PPT Presentation

4MD3 Business to Business Marketing Lecture 10 - THE CONS OF DISTRIBUTORS VS. REPS. distributors try to shave selling expenses ... have more channel control than reps. carry more product lines. carry competing ...

THE CONS OF DISTRIBUTORS VS. REPS. distributors try to shave selling expenses ... have more channel control than reps. carry more product lines. carry competing ...

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4MD3 Business Marketing Management B2B PowerPoint PPT Presentation

4MD3 Business Marketing Management B2B - Preview Nature Of Business Marketing. BM transaction definition. other names for BM ... products less 'styled' less packaging. FACTORS OPPOSING SWITCHING ...

Preview Nature Of Business Marketing. BM transaction definition. other names for BM ... products less 'styled' less packaging. FACTORS OPPOSING SWITCHING ...

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4MD3 B2B Marketing PowerPoint PPT Presentation

4MD3 B2B Marketing - THE TWO EXTREMES OF THE RELATIONSHIP CONTINUUM. transactional ... but no surrender. what keeps marketer 'in line'? 10. CUSTOMER BENEFITS OF. PS RELATIONSHIPS ...

THE TWO EXTREMES OF THE RELATIONSHIP CONTINUUM. transactional ... but no surrender. what keeps marketer 'in line'? 10. CUSTOMER BENEFITS OF. PS RELATIONSHIPS ...

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PREVIEW OF BUYERSELLER RELATIONSHIPS PowerPoint PPT Presentation

PREVIEW OF BUYERSELLER RELATIONSHIPS - the buying team (AKA buying centre) THE BUY-GRID MODEL ... Two styles (podium, moving) Project your voice. Speak slowly. Use inflection ...

the buying team (AKA buying centre) THE BUY-GRID MODEL ... Two styles (podium, moving) Project your voice. Speak slowly. Use inflection ...

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4md3 PowerPoint PPT Presentations