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The idea behind branding is to launch a business in a human manner and make it recognizable with its logo. Branding is different from advertising and promotion.

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If you look at many websites, you will probably notice that there are banner advertisements displayed on most pages. If you are a newcomer to the scene, you might think that you must either be a company or that your site must be famous before you can get advertisers, just as it is the case in hard copy publications.

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