the study of foreign (marketing) environments and their influence on the marketing process ... trade dyad (partners) intra-firm. other business-to-business. consumers ...
... differentiation / economies of scale (ex: auto-pact US - Canada) ... WB: loans and advice to more than 100 developing countries and countries in transition. ...
such products are less culture-sensitive yet cultural factors important in ... as footwear, clothing, electric batteries, nails and screws, plastic products ...
do trade blocs promote trade or are they protectionist? trade diversion vs. trade creation ... European Union: its evolution. European Coal and Steel Community ...
The systematic gathering, recording, and analyzing of data ... Any reason for purposely misrepresenting the facts ? For what purpose were the data collected ? ...
positioning (luxury in one country - staple good in another) packaging ... the best cars are ...? the best men's shoes ...? Cat12(10)ConsProd. 8. Private brands ...
language limitations (translation and idioms / images) cultural diversity. media ... examples? Cat16(10)Adv GK SLETMO. 5. Promotional mix: a six-step process ...
natural borders' (rivers, mountains, sea) contribute to the ... time zones - not distance - becomes the key factor in doing business. Cat3(10)Geo-Hist GK SLETMO ...
l gislation qui prot ge certains cat gories de d taillants ou r seau ... concept d 'un capitaine. syst me verticaux de marketing. voir le cours distribution. Cat14 ...
l'espace influence styles de vie et l'organisation sociale. lien civilisation-riz / irrigation: besoin d'organiser grand nombre d'ouvriers/ paysans ...
International Marketing 15th edition Philip R. Cateora, Mary C. Gilly, and John L. Graham As shown in Exhibit 4.5, the United States scores the highest of all ...
Product in international market Standardisation Vs Adaptation In international markets, success depends on satisfying the market demands. The product or service must ...
vers un monde standardis et uniforme? tendance vers homog n isation ... concept moins clair (ou plus ambigu) dans un monde d'entreprises multinationales ...
Intellectual and artistic activity, and the works produced by it. ... identifying world segments based on life style. e.g., Levi Jeans, BMW, Nike, IBM ...
Major Areas of Inquiry for the Health Care Services Industry Authors: Sandy Young, S. Altan Erdem Presented by: Jason Nguyen Objectives Overview of service industry.
Pengantar Kegiatan Perkuliahan Manajemen Pemasaran Internasional Program Studi Magister Manajemen Program Pascasarjana-UHAMKA SILABI PERKULIAHAN MATA KULIAH ...
text-heavy layout presenting small pictures only. Low multimedia presentation. High interactivity ... Verbal headlines or slogans differ quite the same respect ...
n gociations: nuances dans un environnement inter-culturel ... appartenance, affiliation, conformit . distance de pouvoir lev . acceptation d 'in galit ...
... criteria should be used to monitor company activity ... Sources of information. The International Marketing Research Process (cont.) Data Collection: ...
... the sum of total knowledge, beliefs, arts, morals, laws, customs and any other ... household income. consumption patterns. infrastructure. inflation ...
National Politics. Company treatment of employees. Environment. Politics ... Eg avoid use of (national) flags when what you mean is Chinese customers' China as market ...
SRC and COE: buy American' ( Qualit Qu bec') country stereotyping: the ... Factors influencing adoption rates for new products Kellogg in India - breakfast' ...
What is a Marketing Plan? A written report for the marketing strategy ... Your product or service caters to young families. Your zip code has young families. ...
Avoid slang. English as international language. Challenged by. German (Eastern ... even if same words are used. Read the small print. Validating secondary data ...
International Business and Management Antonio Majocchi antonio.majocchi@unipv.it Associate Professor in international business Eva guidelines Given that Eva is: Eva ...
Designed Oregon & Tennessee. Developed jointly by US & Asian ... Politics Varying stability and attitudes. Governments Attitudes towards foreign trade ...
Title: c01 Author: Stephen M.Peters Last modified by: anhtuan Created Date: 2/26/2003 12:47:18 AM Document presentation format: On-screen Show Other titles
r alisation d' conomies d' chelle par le transfert entre r gions de l'exp rience et de ... Multiculturalisme vs homog n isation. mondialisation (vs multiculturalisme) uniformit ...