43 Cateora PPTs View free & download

Philip Cateora: the books orientation PowerPoint PPT Presentation

Philip Cateora: the books orientation - the study of foreign (marketing) environments and their influence on the marketing process ... trade dyad (partners) intra-firm. other business-to-business. consumers ...

the study of foreign (marketing) environments and their influence on the marketing process ... trade dyad (partners) intra-firm. other business-to-business. consumers ...

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Distribution Cateora 14 10th edition PowerPoint PPT Presentation

Distribution Cateora 14 10th edition - only local networks - no national channels available ... unpacking / break-bulk. Cat14(10) Distr GK SLETMO. 11. Eliminate middlemen = savings? ...

only local networks - no national channels available ... unpacking / break-bulk. Cat14(10) Distr GK SLETMO. 11. Eliminate middlemen = savings? ...

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International marketing strategies challenges Cateora, ch' 11 PowerPoint PPT Presentation

International marketing strategies challenges Cateora, ch' 11 - on-going cost cutting. Cat11(10)Strat GK Sletmo. 13. Strategies: planning and organization ... competitive cost pressures. need for greater flexibility in ...

on-going cost cutting. Cat11(10)Strat GK Sletmo. 13. Strategies: planning and organization ... competitive cost pressures. need for greater flexibility in ...

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Global advertising Cateora, ch' 16 1011th ed PowerPoint PPT Presentation

Global advertising Cateora, ch' 16 1011th ed - impersonal marketing (advertising) ... Pattern Advertising ' ... Advertising agencies and standardization. among the first to promote concept of ' ...

impersonal marketing (advertising) ... Pattern Advertising ' ... Advertising agencies and standardization. among the first to promote concept of ' ...

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International marketing strategies challenges Cateora, ch. 11 10th edition PowerPoint PPT Presentation

International marketing strategies challenges Cateora, ch. 11 10th edition - supplier prices. on-going cost cutting. Cat11(10) ... McDonald's vs a French Restaurant. 1 - 4 - or 7 ? quality (food ... gc.ca/francais/trade/menu.htm ...

supplier prices. on-going cost cutting. Cat11(10) ... McDonald's vs a French Restaurant. 1 - 4 - or 7 ? quality (food ... gc.ca/francais/trade/menu.htm ...

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International Trade Environment Cateora ch' 2 10th ed PowerPoint PPT Presentation

International Trade Environment Cateora ch' 2 10th ed - ... differentiation / economies of scale (ex: auto-pact US - Canada) ... WB: loans and advice to more than 100 developing countries and countries in transition. ...

... differentiation / economies of scale (ex: auto-pact US - Canada) ... WB: loans and advice to more than 100 developing countries and countries in transition. ...

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Industrial products and services Cateora ch' 13 10th ed PowerPoint PPT Presentation

Industrial products and services Cateora ch' 13 10th ed - such products are less culture-sensitive yet cultural factors important in ... as footwear, clothing, electric batteries, nails and screws, plastic products ...

such products are less culture-sensitive yet cultural factors important in ... as footwear, clothing, electric batteries, nails and screws, plastic products ...

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Emerging Markets Cateora ch' 9 10th ed PowerPoint PPT Presentation

Emerging Markets Cateora ch' 9 10th ed - 2. export-led growth: typical of many East and Southeast Asian countries ... due essentially to miraculous growth' in just eight countries: Japan ...

2. export-led growth: typical of many East and Southeast Asian countries ... due essentially to miraculous growth' in just eight countries: Japan ...

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Regionalism: multinational market regions and market groups Cateora ch' 10 10th ed PowerPoint PPT Presentation

Regionalism: multinational market regions and market groups Cateora ch' 10 10th ed - do trade blocs promote trade or are they protectionist? trade diversion vs. trade creation ... European Union: its evolution. European Coal and Steel Community ...

do trade blocs promote trade or are they protectionist? trade diversion vs. trade creation ... European Union: its evolution. European Coal and Steel Community ...

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Developing a Global Marketing Vision Through Marketing Research Cateora, chapter 8 PowerPoint PPT Presentation

Developing a Global Marketing Vision Through Marketing Research Cateora, chapter 8 - The systematic gathering, recording, and analyzing of data ... Any reason for purposely misrepresenting the facts ? For what purpose were the data collected ? ...

The systematic gathering, recording, and analyzing of data ... Any reason for purposely misrepresenting the facts ? For what purpose were the data collected ? ...

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Consumer products Cateora ch' 12 10th ed PowerPoint PPT Presentation

Consumer products Cateora ch' 12 10th ed - positioning (luxury in one country - staple good in another) packaging ... the best cars are ...? the best men's shoes ...? Cat12(10)ConsProd. 8. Private brands ...

positioning (luxury in one country - staple good in another) packaging ... the best cars are ...? the best men's shoes ...? Cat12(10)ConsProd. 8. Private brands ...

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Global advertising Cateora, ch' 16 10th ed PowerPoint PPT Presentation

Global advertising Cateora, ch' 16 10th ed - language limitations (translation and idioms / images) cultural diversity. media ... examples? Cat16(10)Adv GK SLETMO. 5. Promotional mix: a six-step process ...

language limitations (translation and idioms / images) cultural diversity. media ... examples? Cat16(10)Adv GK SLETMO. 5. Promotional mix: a six-step process ...

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Geography, History and Culture Cateora ch' 3 10th ed PowerPoint PPT Presentation

Geography, History and Culture Cateora ch' 3 10th ed - natural borders' (rivers, mountains, sea) contribute to the ... telegraph/phone/telex/fax/ internet/cellular. Cat3(10)Geo-Hist GK SLETMO. 4 ... Earth ...

natural borders' (rivers, mountains, sea) contribute to the ... telegraph/phone/telex/fax/ internet/cellular. Cat3(10)Geo-Hist GK SLETMO. 4 ... Earth ...

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Sales management personal selling the salesperson is the company Cateora ch' 17 1011th ed PowerPoint PPT Presentation

Sales management personal selling the salesperson is the company Cateora ch' 17 1011th ed - use expatriate - bridge between sales rep and customer ... link with home office (for expatriate) prospects for promotion in home country. locally ...

use expatriate - bridge between sales rep and customer ... link with home office (for expatriate) prospects for promotion in home country. locally ...

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Environnent International de Commerce Cateora ch' 2 10th ed - Environnent International de Commerce Cateora ch' 2 10th ed

Environnent International de Commerce Cateora ch' 2 10th ed

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Geography, History and Culture Cateora ch' 3 10th ed - natural borders' (rivers, mountains, sea) contribute to the ... time zones - not distance - becomes the key factor in doing business. Cat3(10)Geo-Hist GK SLETMO ...

natural borders' (rivers, mountains, sea) contribute to the ... time zones - not distance - becomes the key factor in doing business. Cat3(10)Geo-Hist GK SLETMO ...

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Distribution Cateora 14 10th edition - l gislation qui prot ge certains cat gories de d taillants ou r seau ... concept d 'un capitaine. syst me verticaux de marketing. voir le cours distribution. Cat14 ...

l gislation qui prot ge certains cat gories de d taillants ou r seau ... concept d 'un capitaine. syst me verticaux de marketing. voir le cours distribution. Cat14 ...

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Gographie, histoire et culture Cateora ch' 3 10th ed PowerPoint PPT Presentation

Gographie, histoire et culture Cateora ch' 3 10th ed - l'espace influence styles de vie et l'organisation sociale. lien civilisation-riz / irrigation: besoin d'organiser grand nombre d'ouvriers/ paysans ...

l'espace influence styles de vie et l'organisation sociale. lien civilisation-riz / irrigation: besoin d'organiser grand nombre d'ouvriers/ paysans ...

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Cultural Dynamics in PowerPoint PPT Presentation

Cultural Dynamics in - International Marketing 15th edition Philip R. Cateora, Mary C. Gilly, and John L. Graham As shown in Exhibit 4.5, the United States scores the highest of all ...

International Marketing 15th edition Philip R. Cateora, Mary C. Gilly, and John L. Graham As shown in Exhibit 4.5, the United States scores the highest of all ...

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Product in international market PowerPoint PPT Presentation

Product in international market - Product in international market Standardisation Vs Adaptation In international markets, success depends on satisfying the market demands. The product or service must ...

Product in international market Standardisation Vs Adaptation In international markets, success depends on satisfying the market demands. The product or service must ...

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Perspective Mondiale Action Locale Action Locale Action Locale Action Locale PowerPoint PPT Presentation

Perspective Mondiale Action Locale Action Locale Action Locale Action Locale - vers un monde standardis et uniforme? tendance vers homog n isation ... concept moins clair (ou plus ambigu) dans un monde d'entreprises multinationales ...

vers un monde standardis et uniforme? tendance vers homog n isation ... concept moins clair (ou plus ambigu) dans un monde d'entreprises multinationales ...

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Culture and Business: overview of slides PowerPoint PPT Presentation

Culture and Business: overview of slides - Intellectual and artistic activity, and the works produced by it. ... identifying world segments based on life style. e.g., Levi Jeans, BMW, Nike, IBM ...

Intellectual and artistic activity, and the works produced by it. ... identifying world segments based on life style. e.g., Levi Jeans, BMW, Nike, IBM ...

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International Marketing: An Overview' PowerPoint PPT Presentation

International Marketing: An Overview' - Products are shipped from one market/country to another. ... Information/Data management. Communications. Internet. The electronic superhighway ...

Products are shipped from one market/country to another. ... Information/Data management. Communications. Internet. The electronic superhighway ...

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An Exploratory Study of Services Marketing in Global Markets: Major Areas of Inquiry for the Health Care Services Industry PowerPoint PPT Presentation

An Exploratory Study of Services Marketing in Global Markets: Major Areas of Inquiry for the Health Care Services Industry - Major Areas of Inquiry for the Health Care Services Industry Authors: Sandy Young, S. Altan Erdem Presented by: Jason Nguyen Objectives Overview of service industry.

Major Areas of Inquiry for the Health Care Services Industry Authors: Sandy Young, S. Altan Erdem Presented by: Jason Nguyen Objectives Overview of service industry.

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Pengantar Kegiatan Perkuliahan Manajemen Pemasaran Internasional PowerPoint PPT Presentation

Pengantar Kegiatan Perkuliahan Manajemen Pemasaran Internasional - Pengantar Kegiatan Perkuliahan Manajemen Pemasaran Internasional Program Studi Magister Manajemen Program Pascasarjana-UHAMKA SILABI PERKULIAHAN MATA KULIAH ...

Pengantar Kegiatan Perkuliahan Manajemen Pemasaran Internasional Program Studi Magister Manajemen Program Pascasarjana-UHAMKA SILABI PERKULIAHAN MATA KULIAH ...

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THE CONCEPT OF INTERNATIONAL MARKETING MANAGEMENT VS GLOBALIZATION PowerPoint PPT Presentation

THE CONCEPT OF INTERNATIONAL MARKETING MANAGEMENT VS GLOBALIZATION - THE CONCEPT OF INTERNATIONAL MARKETING MANAGEMENT VS GLOBALIZATION Globalization The shift towards a more integrated and interdependent world economy.

THE CONCEPT OF INTERNATIONAL MARKETING MANAGEMENT VS GLOBALIZATION Globalization The shift towards a more integrated and interdependent world economy.

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An Exploratory Study of Services Marketing in Global Markets: Major Areas of Inquiry for the Health Care Services Industry - Title: An Exploration Study of Services Marketing in Global Markets: Major Areas of Inquiry for the Health Care Services Industry Author: Jason Nguyen

Title: An Exploration Study of Services Marketing in Global Markets: Major Areas of Inquiry for the Health Care Services Industry Author: Jason Nguyen

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Cross-Cultural Marketing PowerPoint PPT Presentation

Cross-Cultural Marketing - text-heavy layout presenting small pictures only. Low multimedia presentation. High interactivity ... Verbal headlines or slogans differ quite the same respect ...

text-heavy layout presenting small pictures only. Low multimedia presentation. High interactivity ... Verbal headlines or slogans differ quite the same respect ...

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L4 International marketing strategy:pricing PowerPoint PPT Presentation

L4 International marketing strategy:pricing - L4 International marketing strategy:pricing * Overview 1 Introduction / pricing objectives 2 Cavusgils model 3Global pricing 4 Price escalation 5 Impacts that ...

L4 International marketing strategy:pricing * Overview 1 Introduction / pricing objectives 2 Cavusgils model 3Global pricing 4 Price escalation 5 Impacts that ...

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Publicit - n gociations: nuances dans un environnement inter-culturel ... appartenance, affiliation, conformit . distance de pouvoir lev . acceptation d 'in galit ...

n gociations: nuances dans un environnement inter-culturel ... appartenance, affiliation, conformit . distance de pouvoir lev . acceptation d 'in galit ...

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International Marketing An Overview - Marketing is the management process responsible for identifying, anticipating ... Which frameworks have you used to analyse the macroenvironment? ...

Marketing is the management process responsible for identifying, anticipating ... Which frameworks have you used to analyse the macroenvironment? ...

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International Marketing Research PowerPoint PPT Presentation

International Marketing Research - ... criteria should be used to monitor company activity ... Sources of information. The International Marketing Research Process (cont.) Data Collection: ...

... criteria should be used to monitor company activity ... Sources of information. The International Marketing Research Process (cont.) Data Collection: ...

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INTERNATIONAL MARKETING PowerPoint PPT Presentation

INTERNATIONAL MARKETING - ... the sum of total knowledge, beliefs, arts, morals, laws, customs and any other ... household income. consumption patterns. infrastructure. inflation ...

... the sum of total knowledge, beliefs, arts, morals, laws, customs and any other ... household income. consumption patterns. infrastructure. inflation ...

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International Marketing - National Politics. Company treatment of employees. Environment. Politics ... Eg avoid use of (national) flags when what you mean is Chinese customers' China as market ...

National Politics. Company treatment of employees. Environment. Politics ... Eg avoid use of (national) flags when what you mean is Chinese customers' China as market ...

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Key concepts product policy and strategy ch' 12 PowerPoint PPT Presentation

Key concepts product policy and strategy ch' 12 - SRC and COE: buy American' ( Qualit Qu bec') country stereotyping: the ... Factors influencing adoption rates for new products Kellogg in India - breakfast' ...

SRC and COE: buy American' ( Qualit Qu bec') country stereotyping: the ... Factors influencing adoption rates for new products Kellogg in India - breakfast' ...

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Global Marketing Management A European Perspective PowerPoint PPT Presentation

Global Marketing Management A European Perspective - Title: Chapter 14 Author: Bodo B. Schlegelmilch Last modified by: Bodo B. Schlegelmilch Created Date: 9/1/2000 2:16:36 PM Document presentation format

Title: Chapter 14 Author: Bodo B. Schlegelmilch Last modified by: Bodo B. Schlegelmilch Created Date: 9/1/2000 2:16:36 PM Document presentation format

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International Marketing - Avoid slang. English as international language. Challenged by. German (Eastern ... even if same words are used. Read the small print. Validating secondary data ...

Avoid slang. English as international language. Challenged by. German (Eastern ... even if same words are used. Read the small print. Validating secondary data ...

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What is a Marketing Plan PowerPoint PPT Presentation

What is a Marketing Plan - What is a Marketing Plan? A written report for the marketing strategy ... Your product or service caters to young families. Your zip code has young families. ...

What is a Marketing Plan? A written report for the marketing strategy ... Your product or service caters to young families. Your zip code has young families. ...

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International Marketing - start with examination of broad business environment ... Attitude of government to imports from NZ (lamb, apples) Boycotts (South Africa, Japan) ...

start with examination of broad business environment ... Attitude of government to imports from NZ (lamb, apples) Boycotts (South Africa, Japan) ...

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Antonio Majocchi PowerPoint PPT Presentation

Antonio Majocchi - International Business and Management Antonio Majocchi antonio.majocchi@unipv.it Associate Professor in international business Eva guidelines Given that Eva is: Eva ...

International Business and Management Antonio Majocchi antonio.majocchi@unipv.it Associate Professor in international business Eva guidelines Given that Eva is: Eva ...

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International Marketing MKT 504 PowerPoint PPT Presentation

International Marketing MKT 504 - Designed Oregon & Tennessee. Developed jointly by US & Asian ... Politics Varying stability and attitudes. Governments Attitudes towards foreign trade ...

Designed Oregon & Tennessee. Developed jointly by US & Asian ... Politics Varying stability and attitudes. Governments Attitudes towards foreign trade ...

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c01 - Title: c01 Author: Stephen M.Peters Last modified by: anhtuan Created Date: 2/26/2003 12:47:18 AM Document presentation format: On-screen Show Other titles

Title: c01 Author: Stephen M.Peters Last modified by: anhtuan Created Date: 2/26/2003 12:47:18 AM Document presentation format: On-screen Show Other titles

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International marketing strategies challenges Cateora, ch' 11 9th - r alisation d' conomies d' chelle par le transfert entre r gions de l'exp rience et de ... Multiculturalisme vs homog n isation. mondialisation (vs multiculturalisme) uniformit ...

r alisation d' conomies d' chelle par le transfert entre r gions de l'exp rience et de ... Multiculturalisme vs homog n isation. mondialisation (vs multiculturalisme) uniformit ...

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