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Internationale marketing Svend Hollensen Nederlandse bewerking: Hans Engbers Angelo Mulder Figuur 8.1 Factoren die de keuze van een entreestrategie be nvloeden ...
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... Figuur 10.5 De drie merkopties Figuur 10.6 Illustratie van cobranding en ingredi ntbranding Tabel 10.3 Merken van zes multinationals in 67 landen Figuur 10.7 ...
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Hans Rosten AS B12- betongentreprise Peab B13- Byggentreprise NCC Totalteknisk entreprise Hollensen Energy * Status investeringer - Lillestr m ...
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... Hollensen Energy skal levere en 22 MW varmevekslersentral p Norske Skog Follum. Bruk av overskuddsdamp fra papirproduksjon til fjernvarmeleveranser.
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The Economist tracks the average price of a McDonald's Big Mac ... Forfeiting. Bonding. Leasing. Counter-trade. Barter. Compensation deal. Buy-back agreement ...
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Porter's 5 forces. Competitive positioning. C analysis... Buyers. Substitutes. New entrants. vs. PORTER'S 5 FORCES. EXAMPLE: Slovene retail market ...
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'The product or company, which does not have a clear position in the customers ... stands for nothing and is rarely able to command more than a simple commodity or ...
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... feature=related Hofstede s cultural dimensions Power Distance Index (PDI) ... Avoidance Index ... Power distance The degree to which members of a ...
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Products are shipped from one market/country to another. ... Information/Data management. Communications. Internet. The electronic superhighway ...
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Car. Burger Bar. Advertising. agency. Nursing. Teaching ... Freight transport, car repair, installing/servicing industrial plant. Delivery of Services (cont. ...
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eTransformation: From the four P s to the four C s Cornelia C. Krueger Nhiem Lu Paula M.C. Swatman CollECTeR Latin America Sept 29 Oct 1, 2003
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... expertise e.g. recipe for food or drink character licensing e.g. Harry Potter Franchise Licensing a business format an agreed blue-print for the business ...
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New customer segments. Movement of production. Trends in international ... more countries and is related to all forms of international economic cooperation. ...
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Indeed, Joe Bauer says furniture shopping can actually be a health hazard. ... Mr. Bauer hauled his table onto his patio ... and let it bake in the sun. ...
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How can research help in providing more effective online advertising?' Why research? ... Typically these techniques apply some form of statistical analysis. ...
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'Marketing is an organizational function and a set of processes ... SWYG/SWAB/GLOB. one product, one message worldwide. product extension, promotion adaptation ...
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... economic activities (restaurants, retail, hotels, banks, insurance, car rentals... How to compare the country riskiness of two environments? All is relative! ...
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benefits charities, the community and tennis in general. ... Tennis development ... The aim is to promote British tennis ...
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International Business Management IIBD 0105 Dr. Tang Course Structure Module I: Globalization & Information Economy Module II: Country Evaluation Module III: Strategy ...
