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P1253297734sTWNx
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Salesperson types the total value into the credit card terminal ... Customer proceeds to pay in any form desired (Cash, Check or Credit Card) Operations ... – PowerPoint PPT presentation
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Title: P1253297734sTWNx
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(No Transcript)
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The Elevator Pitch
- Boston Community Change is changing the way
people shop, and the way merchants do business,
by providing a simple-to-use identification card
that rewards customers and benefits the community
when cardholders shop at participating local
businesses.
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The Elevator Pitch
- As a merchant, Boston Community Change provides
you with an exciting new way to use Sophisticated
Customer Loyalty, Cause Marketing,
and Co-operative Promotion to
impact your bottom line.
4
Who are our Partners?
- Interra Project
- Non-profit based in Seattle
- Directed and co-founded by Jon Ramer
- Been developing this model for 5 years
- Branded partner for national expansion
- Nietech
- Creating and managing the card transaction
infrastructure - Previously released a pilot program called
Community Smart
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The Economics of Change
- What is in it for the Merchant?
- Bigger Customers
- By providing incentives at sales thresholds,
merchants drive ticket lift - Better Customers
- By providing consistent incentives, merchants
drive frequency - More Customers
- By participating in a city-wide marketing effort,
merchants reach new customers
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The Economics of Change
- Review the Merchant Dashboard
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The Economics of Change
- What is in it for the Cardholder?
- The Head
- When cardholders shop at participating
businesses, they generate cash rebates - The Heart
- Cardholders also generate donations to
non-profits of their choosing, creating a cause
related incentive
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The Economics of Change
- What is in it for the Districts Non-Profits?
- With each purchase there are two beneficiaries
- The local Boston Main Street District
- The non-profit of the consumers choice
- Beneficiaries have a strong incentive to promote
card use, and therefore local shopping!
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The Economics of Change
- By creating incentives for the Merchants, the
Consumers, and the Community Non-Profits there is
a structural foundation for growth
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The Economics of Change
- What can a Merchant adjust?
- Rebate
- Rebate up to a maximum amount
- Rebate Threshold
- Specials on select days
- Fixed rebate amount
- Rebate plans must yield 26 cents.
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Operations Logistics
- How a transaction works
- Consumer shows the Community Card at Purchase
- Salesperson types the total value into the credit
card terminal - Salesperson swipes the Community Card through the
terminal
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Operations Logistics
- Terminal communicates the value of the purchase
through the Mastercard Exchange - Terminal creates a Decline message on the
terminal - Customer proceeds to pay in any form desired
(Cash, Check or Credit Card)
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Operations Logistics
- How the money flows
- Example rebate plan 5 off purchases over 30
- Consumer purchases a 35 item
- 5 is collected from the Merchant
- A 26 cents transaction fee is deducted
- 60 is credited to the consumer
- 10 is credited to the BMS district
- 10 is credited to a non-profit
- 20 is used to support the program
1.75
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Operations Logistics
- How the money flows
- Cardholders receive a rebate check in the mail
or have their rebate direct deposited - Non-profits receive a direct deposit from Interra
- BMS districts receive periodic (quarterly)
distributions from the BMS Foundation
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- The End
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