Future Market Insights has recently published a market research report on Global Premium A2P And P2A Messaging market. The study presents a detailed analysis on the historical data, current and future market scenario for the Premium A2P And P2A Messaging market.
Request for an in-depth table of contents for this report @ https://www.gminsights.com/request-toc/upcoming/825 Advancements in mobile payments and the ability of banking applications to obtain messages without data connectivity issues are predicted to catapult the premium A2P and P2A messaging market from 2016 to 2024. Furthermore, rising advertising by application vendors & developers and a rapid surge in mobile subscriber strength may fuel the industry growth. An A2P SMS (application-to-person messaging) is a message, which is sent from an application, stereotypically a web-based one to a mobile subscriber. Its most common uses include alerts, notifications, and mobile-related advertising messages, such as banking updates, flight notifications or new offers from traders. An A2P text message can also be sent in another direction, from a mobile subscriber to a web-based application, where it is known as P2A SMS (person-to-application messaging).
Telecom providers are increasingly focusing on value-added services to boost up their average revenue per user (ARPU). Premium messaging is one of the value added services existing in the hi-tech world due to its ability to enhance the average revenue per users by providing contents to masses, which generates excitement as well as an easy way of reaching subscribers in minimum time. This report analyzes the market for premium messaging services such as PSMS and PMMS.