Marketing cloud ppt - PowerPoint PPT Presentation

Title: Marketing cloud ppt


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Whats New In Marketing Cloud April 19
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Marketing Cloud April 19-Whats New

• Einstein Engagement Frequency

• Content Builder

• Email Studio

• Distributed Marketing

• Journey Builder

• Advertising Studio

• Social Studio

• Datorama Connector for Marketing Cloud

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Einstein Engagement Frequency

• Identify the optimal frequency of emails for each
  customer.

• Target the most active and easily engageable
  subscribers.

• Create data extension for over and under messaged
  subscribers.

• Suppress the count of emails for individuals
  receiving too many emails

Website www.cloudanalogy.com
Email info_at_cloudanalogy.com
4
Content Builder
Preview the personalized message that will be
sent to subscribers.
Locate your emails faster by Content Builder
Library.
Marketers can create upto 10 messages at once
with engaging call-to-action buttons.
Website www.cloudanalogy.com
Email info_at_cloudanalogy.com
5
Email Studio
Verifying the sending domain and addresses by an
account administrator.
Ensure all the addresses are managed by the
sender.
Website www.cloudanalogy.com
Email info_at_cloudanalogy.com
6
Distributed Marketing

• Point and Click editing implementation.

• Customize your emails with rich formatted text.

• Insert call-to-action images.

• View guidance messages for each content block

• More interactive editing features for users.

• Allows users to view, send and personalize SEND
  SMS ACTIVITIES.

Website www.cloudanalogy.com
Email info_at_cloudanalogy.com
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Journey Builder

• New attributes, objects, and journey analytics
  dashboard.

• Send test emails and visualize the best possible
  expected path.

• View specific journeys, versions, and contact
  history in the journey analytics.

• Apply data filter based on data range.

Website www.cloudanalogy.com
Email info_at_cloudanalogy.com
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Advertising Studio

• Get emails updates on errors and statuses of
  Journey Builder Ad Campaign activities.

• Match subscribers through email addresses, mobile
  ID, and phone numbers.

• Better chance at increasing match rates and
  achieving higher return on advertising spending
  (ROAS).

Website www.cloudanalogy.com
Email info_at_cloudanalogy.com
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Social Studio
Share the calendars with other workplaces.
View an Instagram hashtag dashboard to identify
Brand discussion
Trending data
Sentiment
Monitor reviews from Social Media Broad Listening.
Website www.cloudanalogy.com
Email info_at_cloudanalogy.com
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NEW Datorma Connector for Marketing Cloud
Evaluate Content and Audiences - Find, sort, and
compare email.
Track Performances Over Time - Compare
transactional and promotional messages.
Access data analytics and visualizations - Sort
your email data and view performances at each and
every levels.
Website www.cloudanalogy.com
Email info_at_cloudanalogy.com
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Wed love to hear your feedback. For more
information Check out our blog post on Marketing
Cloud April 19 release https//cloudanalogy.com/b
log/marketing-cloud-april-19-release/
Website www.cloudanalogy.com
Email info_at_cloudanalogy.com
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THANK YOU