Search engine optimisation efforts can be optimised if specific metrics are examined to track your SEO progress. These metrics track various facets of SEO strategies. These include but not limited to tracking organic traffic, organic conversions, measuring keyword rankings, checking local visibility metrics, improve and track page speed and focus on landing page metrics. These metrics help you examine how fruitful your efforts are and highlight areas that need improvement.
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This PPT describes why it’s worth targeting keywords with no-to-low monthly search volume. In it you read about the strategies to follow to make the most with the low volume keywords.