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There’s no denying that digital marketing has exploded in popularity over the past several years. While it’s true that the landscape of advertising is always evolving, the research seems to be showing that methods like direct mail aren’t going anywhere just yet. Here are 10 facts that may surprise you about the continued strength of Direct Mail Marketing.Data presented by Southwest Direct - a privately owned business communications firm based in Fort Myers, Florida providing full service direct marketing and business process outsourcing solutions to government, businesses and nonprofits. Visit our official website at http://swdirect.com

With the rise of email and social media, many leap to declare print and direct mail “dead.” But don’t let them fool you! These 25 Direct Marketing Statistics prove that direct mail is still alive and well, and is above all a profitable and worthy component of your integrated marketing strategy. Data presented by Southwest Direct - a privately owned business communications firm based in Fort Myers, Florida providing full service direct marketing and business process outsourcing solutions to government, businesses and nonprofits. Visit our official website at http://swdirect.com Visit Us - 2129 Andrea Lane, Fort Myers, FL 33912 Contact Us - 239.768.9588 Connect with us - http://facebook.com/pages/SouthWest-Direct/190018481039958 http://twitter.com/SouthWestDirect