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Research Methods William G. Zikmund Bivariate Analysis - Tests of Differences
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Business Research Methods William G. Zikmund Chapter 12: Experimental Research Experiment A research investigation in which conditions are controlled One independent ...
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Exploring Marketing Research William G. Zikmund Chapter 7: Secondary Data Research in a Digital Age Secondary Data Data gathered and recorded by someone else prior to ...
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Men's fragrance market. 1/3 size of women's fragrance market. But ... Women buy 80 % of men's fragrances. Identifying Causality. Can NEVER prove causality. ...
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Physical objects What brand name items are. stored in consumers' pantries ... Observation of Physical Objects. Physical-trace evidence ...
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Critical Probability in choosing between the null hypothesis and the alternative ... Since the observed t-value of 2 is less than the critical t-value of 2.064, ...
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Exploring Marketing Research William G. Zikmund Chapter 9: Survey Research: Basic Communication Methods Surveys Surveys as a respondent for information using verbal ...
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Verbal attempts made by a field-worker when the respondent ... Record Responses Verbatim. Do Not Summarize or Paraphrase. Include All Probes (in Parentheses) ...
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... test, viewing of TV commercials possible. Telephone Surveys. Speed ... 2) many respondents lack powerful computers with high-speed connections to the internet ...
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Exploring Marketing Research William G. Zikmund Chapter 6: Exploratory Research Exploratory Research Initial research conducted to clarify and define the nature of a ...
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Essentials of Marketing Research William G. Zikmund Chapter 13: Determining Sample Size What does Statistics Mean? Descriptive statistics Number of people Trends in ...
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Analyze data by groups or categories. Compare differences. Contingency table ... More appropriate data analysis. New variables e.g., compute function in SPSS ...
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Business Research Methods William G. Zikmund Chapter 12: Experimental Research Experiment A research investigation in which conditions are controlled One independent ...
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Exploring Marketing Research William G. Zikmund Chapter 3: The Marketing Research Process Information Reduces Uncertainty Helps focus decision making Types of ...
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table. Importance- Performance. Analysis) Quadrant Analysis. Data Transformation. Data conversion. Changing the original form of the data to a new format ...
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Interviewer Bias. A response bias that occurs because the ... Interviewer error - field mistakes. Time Period for Surveys. Cross-sectional. Longitudinal ...
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The right to be informed. Informed Consent. The right to safety ... The obligation to be committed to research before soliciting proposals. ...
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Essentials of Marketing Research William G. Zikmund Chapter7: Survey Research Surveys Surveys ask respondents for information using verbal or written questioning ...
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... Relationship Management (CRM) Bring together lots ... Customer Relationship Management (CRM) ... Web site address. World Wide Web (WWW) Graphic interface ...
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Supposition that tentatively explains certain facts or phenomena ... 'Goodness of Fit' Chi-Square Test. x = chi-square statistics ...
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Perform a Staff Function. Clients. Director of research. Research analysts. Cross-functional teams. Director of marketing research. and sales forecasting. Manager of ...
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Convenience Sampling. Also called haphazard or accidental sampling ... Unrestricted samples are clearly convenience samples. Randomly selecting visitors ...
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When user does not opt-in or expect a voluntary survey cooperation is low. Self-selection problems in web site visitation surveys - participants tend to be ...
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Phrasing Questions. Open-ended questions. Most beneficial in exploratory research. Costs are much greater than for fixed due to coding, editing, and analyzing the ...
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... conditions may ... Physiological Measures. Monitoring Web Site Traffic. Hits and page views ... emotional reactions through physiological changes in a ...
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self-selected group. based on preference for. soft drinks. Subjects in one group ... One Shot Design (After Only) One Group Pretest-Posttest. Static Group Design ...
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A general term that refers to a number of bivariate statistical techniques used ... Rooster's crow and the rising of the sun. Rooster does not cause the sun to rise. ...
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bias that results because some individuals tend to agree with all questions. Extremity bias ... Many Types of Survey Research. Door-to-Door Interview. Mall ...
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A research investigation in which conditions are controlled. One independent variable is ... Factorial Design -- Roller Skates. Effects. Main effect ...
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The Annenberg Public Policy Center Survey, 1999. 1,102 parents in ... 49%: might interfere with parents' ability to teach ... the Gallup Poll. Consumer ...
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A general term that refers to a number of bivariate statistical techniques used ... Rooster's crow and the rising of the sun. Rooster does not cause the sun to rise. ...
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Differences Between Groups when Comparing Means. Interval or ratio scaled dependent variables ... Hypothesis when comparing three groups. m1 = m2 = m3 ...
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Chi-square test. DIFFERENCES BETWEEN GROUPS. CONTINGENCY TABLES. CROSS-TABULATION. CHI-SQUARE ALLOWS TESTING FOR SIGNIFICANT DIFFERENCES BETWEEN GROUPS 'GOODNESS ...
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Absence of tactile stimulation. Absence of facial expression and body language ... Eggs and Ham. Kraft. Cheddar. Goat. Sentence Completion. People who drink beer are ...
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Cabin Cleanliness . . . . . .Video/Stereo Entertainment. ... 'I believe that people judge your success by the kind of car you drive.' Strongly agree 1 ...
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Problem Discovery and Definition. First step extremely important ... Problem Definition ... Understand the Background of the Problem. Exercising judgment ...
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Follow Up - Keying questionnaires with codes. Advanced notification ... Ease of Callback or Follow-up. difficult unless e-mail address is known. Special Features ...
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Chi-Square allows testing for significant differences between groups 'Goodness of Fit' Chi-Square Test. x = chi-square statistics ...
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Subject is presented with a list of words. Asked to respond with first word that comes to mind ... CHEESE. Kraft. Cheddar. Goat. Sentence Completion. People ...
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Desktop software for Internet surveys. Easy-to-use survey wizard. Design questionnaires ... surveys with WebSurveyor hosting service. Analyze survey results ...
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Communicate what you have done at all stages of the project. No one is as involved in this project as your team ... Most research is not flawless ...
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... conditions may ... Physiological Measures. Monitoring Web Site Traffic. Hits and page views ... emotional reactions through physiological changes in a ...
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Business Research Methods William G. Zikmund Chapter 3: Theory Building
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Title: Business Research Methods William G. Zikmund Subject: Chapter 1 Author: zikmund Last modified by: Hp mini Created Date: 9/21/2001 4:47:22 PM
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Chapter 20 Author: zikmund ... Slide 5 Content Validity Criterion-related validity Construct validity RELIABILITAS Slide 10 Slide 11 Slide 12 ...
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SMALL SITES IN CZECH REPUBLIC Kvetoslav Vlk, kvetoslav_vlk@env.cz Ministry of the Environment of Czech Republic, Prague, www.env.cz Vojtech Zikmund, zikmund@geo-praha.cz
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Chapter 7 - Essentials of ... Author: Tobin Zikmund Last modified ... of survey research Types of Surveys Slide 12 Slide 13 Slide 14 Slide 15 Slide 16 Slide 17 ...
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Bc. Martin Zikmund. URL: www.zikmund.cz. e-mail: martin@zikmund.cz. Tel.: 420 608 82 82 82 ... Human voice is mainly concentrated within 300 Hz 3400 Hz range ...
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Preserves order. Win, place, & show. Interval Scale Properties. Uniquely classifies ... COMPOSITE MEASURE A composite measure of several variables to measure a single ...
... attributes, occurrences, or processes that has been given a name. Shared meanings developed over time (e.g., 'leadership,' 'productivity,' and 'morale' ...
Theories are nets cast to catch what we call 'the world': to rationalize, to ... Is like a kite without a tail. A fact without a figure is a tragic final act, ...
William G. Zikmund. Barry J. Babin. 9th Edition. Part 1 ... MGT 3940 Business Research Methods: Asst. Prof Dr. Nucharee S. 1 3 ... Inductive Reasoning ...
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... not very true, or not at all true? 1. The program was not very ... Low Reliability High Reliability Reliable but Not Valid (Target A) (Target B) (Target C) ...
Preserves order. Win, place, & show. Interval Scale Properties. Uniquely classifies ... COMPOSITE MEASURE A composite measure of several variables to measure a single ...
RESEARCH METHODS LECTURE #1 Students should be able to: Sharpen the analytical skills. Develop their understanding of the research concerns. Develop the ability to ...
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Business research method
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