Senior Management group

1
Senior Management group

• Qicong Xie (Long Fang) V.P. SCM
• Krista F Robertson (P.N. Scoop) V.P. Operations
• Anvita Swarup ( Internal Support ) V.P. I.Uze
  Claus
• Raj Mody ( Harry Butz ) V.P. CRM
• Rob Haelzle (T.L. Wagg) V.P. Finance

2
Size of Market

• National
• Canadian market 3 billion
• petPRO market share 500 million

3
Major Players and Prices

• Dog Food-retail (9 Kg)

4
Production Costs

• Manufacturing 4.15
• Wholesaling 6.00
• Agents 8.6
• Retailer 10.4
• Consumer 13

5
Distribution and retail details

• Pet foods
• Grocery Stores Supermarket chains such as
  Loblaws and AP
• Specialty Pet Stores
• Accessories
• Canadian Tire, Zellers Wal-Mart

6
Future Possibilities

• Using IT to create e-biz and e-com capabilities
• New Trend Products
• Middle Class Product
• Accessories Expand interest
• Rewards Program/Customer Profiling
• Market Expansion