MEEI Master of Engineering Entrepreneurship

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MEEI (Master of Engineering Entrepreneurship
Innovation)

• Library Resources
• Ines Perkovic
• Business Liaison LibrarianInnis Library
• October 2009

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Session Outline

• Finding library resources
• Accessing library resources
• Best business databases for MEEI
• Accessing resources outside of McMaster
• How to get more help

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Finding Library Resources http//library.mcmaste
r.ca/
Databases by Title or Subject Area
Subject, Course Citation Guides. Also includes
Top Business Databases guide.
Books, Journals, Databases, etc. All formats.
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Articles/Databases tabKey tab databases
contain data, reports, etc.
Dont know the database name? Select a broad
subject area from the drop-down menu
OR
Search or Browse by database name
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95 Databases for Marketing
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Top Business Databaseshttp//library.mcmaster.ca/
guides/top-business
Link to database and description of product some
have online tutorials
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Library e-Resources

• The Libraries spend millions each year on
  e-Resources
• McMaster subscribes to hundreds of licensed
  databases
• Full-text content is closed (not available via
  Yahoo, AltaVista etc.)
• Only accessible to authorized McMaster users
  (i.e. current retired McMaster faculty, staff
  currently registered students)

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Accessing Library e-Resources Authentication

• Use your MAC ID to access e-Resources inside
  outside the library!
• Login when prompted or before you begin searching.

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Key Business Databases for MEEI

• Business Source Complete
• MarketResearch.com Academic
• FAITS (Faulkner Advisory for IT Studies)
• Business Monitor Online
• Global Market Information Database
• Factiva
• InfoSci Books

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Business Source CompleteWorldwide coverage of
business literature. Browse or search for
articles, profiles and reports.
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Business Source CompleteSample Industry Profile

• lengthy reports (gt25 pages)?
• Typically include
• market overview
• market value
• market volume
• market forecasts
• competitive landscape
• leading companies
• distribution

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MarketResearch.com Academic
Includes detailed market research reports from
selected publishers such as Kalorama, SBI, Icon
Group, etc. Covers smaller niche markets and
industries well. Search for keywords or browse by
topic.
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MarketResearch.com AcademicSample Market
Research Report
Cost is provided for your information. McMaster
users can download the report for free.
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FAITS(Faulkner Advisory for IT Studies)
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FAITSSample Marketplace Report

• Marketplace reports typically include
• Executive summary
• Market dynamics
• Market leaders
• Market trends
• Strategic planning implications

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Business Monitor Online

• Provides country risk and competitive
  intelligence for 175 countries and 14 industries.
  Reports often include a SWOT analysis (political,
  economic,etc.).

Search for keywords
Browse using drop-down menus
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Business Monitor OnlineWorldwide reports on
over 14 industries
Sample report
Reports typically include a swot analysis, market
overview, industry forecasts competitive
landscape
Industry topic coverage in BMO
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GMID (Global Market Information
Database)Includes detailed reports on over 22
consumer oriented industries worldwide. Also
includes current information on companies,
consumers and countries. Search for keywords or
browse menus for relevant content.
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Global Market Information DatabaseSearch screen
Search options
Key in your country, company, and/or topic
Select type ofmaterialto search retrieve
TIP No results? Switch from Title to Body
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Factiva Company Newspaper Info

• Includes 8,000 sources
• Over 100,000 company reports
• 1,000 international newspapers including Globe
  Mail, Financial Times New York Times
• 22 languages, 87 countries
• 95 full-text
• Date coverage varies by publication, but
  generally mid 1990s to present
• Limited to 6 simultaneous users

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Factiva Company Infoe.g., Apple Inc.

• Profiles on publicly traded companies can
  include
• stock price activity
• business description
• key executives
• key financials
• SWOT analysis
• performance/segment info
• latest news
• peer comparisons

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Factiva Search Newspaperse.g., digital media in
the headlines of North American news sources
during the last month
Key in your search words pick a date range.
If desired, limit your search to a particular
source, company, language, or section of an
article
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Factiva Browse Newspapers
Browse selected news sources by country or by
industry.
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InfoSci-Books

• Full-text access to chapters from every book and
  reference work IGI Global has published since the
  year 2000.
• Covers advanced computer science and information
  technology research
• Books focus on the role, impact, and effective
  use of technology across a variety of settings,
  including business, education, health care and
  government.
• Search or browse for e-books.

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Market Research Alert

• Some of the info you need may not be readily
  available or presented in a packaged report. You
  may have to piece info together from a variety of
  sources.
• You can often find commercial reports that
  contain the information you need, but they may
  cost thousands of dollars!

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MaRS http//www.marsdd.com/

• MaRS is a non-profit innovation centre located in
  Torontos Discovery District
• Supports entrepreneurs in McMasters MEEI program
  with market intelligence resources.

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MaRS-McMaster Terms of Service

• McMaster Library resources should be exhausted
  before requesting a report through MaRS.
• Report requests should not be sent directly to
  MaRS. All requests should be directed to
  McMasters Business Liaison Librarian (Ines
  Perkovic, perkovic_at_mcmaster.ca) who will contact
  MaRS on your behalf. Use your McMaster email and
  when possible include the name and/or link of the
  desired report(s) in your message.
• Reports obtained via MaRS are for internal use
  only and may not be shared with anyone outside of
  McMaster.

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Interlibrary Loan (ILL) RACERNeed something
from another library?

• Try using our interlibrary loan service called
  RACER http//library.mcmaster.ca/racer.htm
• Create your own free RACER account then get books
  and articles not available at McMaster from other
  libraries.
• ILL requests generally take 7-10 business days.
• You will be notified by email when the requested
  material(s) arrive.
• Materials can be picked up either at Thode or
  Mills libraries (1st floor)

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Need Help? Just Ask!http//library.mcmaster.ca/ju
stask/

• e-Mail
• Live Chat
• Phone
• Face to face

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Questions?

• Ines Perkovic
• Business Liaison Librarian
• Innis Library
• ext. 21359
• perkovic_at_mcmaster.ca