INFINITE ENTERTAINMENT CENTRE

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INFINITE ENTERTAINMENT CENTRE

• Brian Boissonnault
• Romel Cruz
• Varun Malik
• Anthony Schneider
• Casey White

Infinite Possibilities
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OVERVIEW

• Introduction
• Mission Statement
• Product Assessment
• Market Assessment
• Marketing Objectives
• Conclusion

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INFINITE ENTERTAINMENT CENTRE
INFINITE POSSIBILITIES
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MISSION STATEMENT

• The goal and aims of Infinite Entertainment
  Centre is to achieve the highest potential of
  entertainment to accommodate the need of anyone
  who needs a break from the ordinary

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OUR VISION

• Intense
• New
• Fun
• Innovative
• Nightlife
• Inexpensive
• Technological
• Entertainment

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PRODUCT ASSESSMENT
1st floor -Play Gaming -Bar Grill -Care -Pub
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PRODUCT ASSESSMENT

• 2nd Floor
• -Business
• -Fitness
• -Swim
• -Lanes

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PRODUCT ASSESSMENT
3rd Floor -Spot Lounge
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MARKET ASSESSMENT

• Family Market
• Biggest revenue centre
• Wide variety of options

• Young Adults
• Difficult to attain and maintain

• Corporate Market
• Location at hub of corporate sector
• All about accessibility and latest technology

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MARKET ASSESSMENT

• School Market
• Attract by putting together packages

• Seniors Market
• Fastest growing segment
• Senior memberships available

• Tourist Market
• Infinite capabilities
• Location very centralized

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MARKETING OBJECTIVES AND STRATEGIES
1. to predict and satisfy customer needs 2. to
go above beyond not just to be as good as, but
to be better than, our competition 3. to become
known as a company with community prestige 4.
after opening, to maintain positive steady growth
in profits as well as creating truly loyal
customers.
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TO CONCLUDE

• GET WELL SOON
• Brian!

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BEHIND THE SCENES