UPA Package 3, Module 2

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UPA Package 3, Module 2
DISPLACEMENT DUE TO GENTRIFICATION THE CASE OF
GUADALUPE VIEJO, MAKATI CITY, PHILIPPINES
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Objectives

• Gain deeper understanding of gentrification
• Illustrate the processes and effects through case
  study
• Learn from the lessons in the case study

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Gentrification
Displacement of poor communities by rich members
(Grant)
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Components of Gentrification (Grant)

• Demographic
• Real Estate Markets
• Land Use
• Culture and Character

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Framework for Analysis

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Context Makati
1995 Population Density, Metro Manila (persons
per hectare) (Map Source Makati CLUP
2000)
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Context Guadelupe Viejo
Map of Barangay Guadalupe Viejo (Source Barangay
Profile)
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Rockwell Urban Cener
2000 Land Use of the Rockwell Center and Its
Vicinity (Source Makati CLUP 2000)




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Policy Environment

• Resolution 698 s 2001 of HLURB - Approval of Land
  Use Plan of Makati
• City Ordinance No. 1999 - 123 - conversion of
  Rockwell Compound from INDUSTRIAL to SPECIAL USE
• City Ordinance No. 96-30 - Revision of Schedule
  of Real Property (land only) values

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History of Rockwell Rockwell Power Plant

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Rockwell Power Plant


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Plan for Rockwell Urban Center
Rockwell Center Master Plan as developed by
Palafox with their consultants (dela Cruz 1998)
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Plan for Rockwell and Vicinity
Site Development Plan of the Rockwell Center and
Its Vicinity


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Project Implementation
The Rockwell Center rises from a former power
plant
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Rockwell Urban Center during construction
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Rockwell Today

Rockwell Power Plant Mall
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Hidalgo Place

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Ateneo Graduate School
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Nestle Philippines Building

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PHINMA Building

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Effects on Guadelupe Viejo

• increase in population density
• increase in employment density and employment
  rate
• conversion of land use
• rise of high-end housing

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Guadelupe Viejo
Newly repainted apartment building along JP Rizal
Avenue

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Vacant lot for sale along JP Rizal
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Lessons Learned

• Good physical environment not always expensive
• Heavy commitment required for large development
• Government, private sector and community play big
  roles in development
• Displacement of poorer sector of population can
  be cushioned