Lynley Shimat Lys, Rob Moore

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Lynley Shimat Lys, Rob Moore
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Master Hands Presentation Outline

• Master Hands clip
• Helping You Sell clip
• Chevrolets Films
• History
• Use
• A Coach For Cinderella Clip
• American Harvest Clip
• Industrial Parodies
• Brief Intro to Jam Handy
• Filmography of Gordon Avil
• Labor Issues and Chevrolet

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A Clip from Master Hands
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The Sales Pitch - Helping You Sell
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The Sales Pitch - Helping You Sell Clip
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Chevrolets Films
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Partial List of Films
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Use of Films

• Helping Salespeople Dealerships
• Newsreel Product Placement
• Encouraging workers / discouraging strikes
• Showings
• High Schools and Universities
• (Students influence on the family)
• Organized Groups and Clubs
• (Outreach to Business and Professionals)
• Factories, Mills and Industrial Organizations
• Community Theaters (Family Showings)

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A Coach For Cinderella Cartoon
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A Coach For Cinderella Cartoon
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Master Hands Reunited - American Harvest Clip
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Master Hands Reunited - American Harvest Clip
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Industrial Parody

• Without Zinc Oxide you wouldnt have your
  prosthetic limb, the brakes on your car, or that
  fire extinguisher . . . Parody of industrial
  films.

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A Brief Intro To Jam Handy

• Henry Jam(ison) Handy
• Kicked out of University of Michigan for writing
  exaggerated newspaper article about professor
• Blacklisted from university career
• Journalist
• Olympic Swimmer (won medals 20 years apart)
• Industrial filmmaker

Linda Robinson Walker in Michigan Today 3/95
http//www.umich.edu/newsinfo/MT/95/Mar95/mt2m95.
html
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Jam Handy Organization

• General Motors executives picked Handy to
  develop filmstrips for GM subsidiariesfilms that
  could have subtitles printed on them, and be
  stopped to allow discussion. Skip Wendt, a
  filmmaker who was employed by the Handy
  Organization in the 1960s and '70s, said that for
  the introduction of a new model Chevrolet,
• Handy's group would produce separate packages of
  materials for dealers, salesmen, mechanics, and
  customers--brochures, manuals, pamphlets,
  filmstrips, everything--to teach about the model,
  and to fire the enthusiasm of the staff.

Linda Robinson Walker in Michigan Today 3/95
http//www.umich.edu/newsinfo/MT/95/Mar95/mt2m95.
html
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Gordon Avil Filmography
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Labor Relations and Chevrolet
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Labor Relations and ChevroletJune 1936

• United Auto Workers (UAW) targets Flint,
  Michigan General Motors Home Office and
  production center

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Beginnings of the UAW

• UAW signs first GM members in Indiana
• Reuther brothers Victor, Walter and Roy join UAW
  as union organizers
• Member drive begins in Flint
• Fisher Body I workers succeed in a short sit-down
  strike
• Roy Reuther heeds government inquiries into
  company spies infiltrating labor organizations
  strike is planned for January 1st

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November/December 1936

• Fisher Body I workers succeed in a short sit-down
  strike
• Roy Reuther heeds government inquiries into
  company spies infiltrating labor organizations
  strike is planned for January 1st

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December 30th 1936

• Company spies are exposed at Flint UAW Local
  meeting
• Spies are convinced strike will occur in another
  state
• Two days before the strike, GM begins removing
  dies from Fisher Body 1 and 2

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January 1937

• Workers at Fisher Body 1 and 2 sit down to occupy
  the plants and prevent die removal
• GM is granted an injunction against workers
• Police prepare to evict strikers but Judge
  Blacks decision is overturned when its revealed
  he owns over 200,000 in GM stock
• Union leadership demands recognition from General
  Motors as their sole bargaining unit

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Sit downs spread

• 3800 Workers at Cadillac factory in Detroit stage
  a sit down
• Police use tear gas and shotguns in an effort to
  evacuate the strikers in Fisher 1 and 2 Later
  named The Battle of the Bulls

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GM forced to bargain

• Strikers at Fisher 1 and 2 fight back with fire
  hoses and showers of 2-pound door hinges
• Governor sends in the National Guard
• A wave of sit downs occurs in plants in Detroit,
  Anderson, IN, St. Louis, MO more than 3/4 of
  GMs workforce is on strike
• GM agrees to meet with UAW officials
• Michigan governor insists GM resolves its labor
  issues

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GM Reverses Its Promise

• UAW agrees to evacuate factories when GM agrees
  to bargain
• GM breaks its agreement Fisher 1 and 2 are
  occupied
• GM agrees to meet with UAW officials
• Michigan governor insists GM resolves its labor
  issues
• UAW agrees to evacuate factories when GM agrees
  to bargain

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February 1937

• GM is granted another injunction on the striking
  UAW members
• UAW members converge in Flint for a massive
  demonstration
• Governor denies the injunction and forces GM and
  UAW to the bargaining table
• February 11th GM signs agreement to bargain with
  UAW sit downers leave the plants