Are You Ready for Build Business

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Are You Ready for Build Business?
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Presenters Our Conference Co-Chairs

• Brad Thurman, P.E., FSMPS, CPSMPrincipal,
  Marketing, Wallace EngineeringTulsa, OK
  bthurman_at_wallacesc.com
• Nancy J. Usrey, FSMPS, CPSMAssociate Vice
  President/Director of MarketingHNTB Corporate
  Ventures DivisionPlano, TX nusrey_at_hntb.com

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Dates and Location

• July 1517Hoover Dam Tour only scheduled on July
  18.
• JW Marriott Las Vegas Resort and Spa at
  SummerlinLocated 15 to 20 minutes from the Strip
  (non-rush hour)

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Build Business Snapshot Keynote Speakers

• Wednesday Marketing in Turbulent TimesRossi
  Ralenkotter, President and CEO, Las Vegas
  Convention and Visitors Authorityhttp//www.visit
  lasvegas.com
• Thursday Human InnovationChris Baréz-Brown,
  Leader of Global Learning and Director, ?What
  If! The Innovation Companywww.whatifinnovation.co
  m
• Friday The Road Ahead Forces Shaping the
  Coming DecadesAndrew Zolli, President, Z
  Partnerswww.zpluspartners.com

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Build Business Snapshot Preconference Workshops

• Wednesday, July 15
• Basics of Business Development (8 am430
  pm)One-day seminar tailored to help you focus
  your sales efforts to win work and generate
  profits for your firm (extra fee).
• Chapter Leadership Forum (9 amNoon)Training
  and networking for chapter volunteers.
• CPSM Day (9 am4 pm)A workshop, roundtables,
  and networking designed for Certified
  Professional Services Marketers.
• Senior Leadership Forum (24 pm)A discussion of
  AMI and FMIs soon-to-be released A/E/C Futures
  Study, conducted over the past six months to
  develop long-term (2020) scenarios and
  short-term implications (2014) for the industry.
• Preregistration required.

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Build Business Snapshot Educational Program

• 2.5 Days
• 35 Sessions
• 6 Tracks
• Client and Business Development
• Leadership, Management, and Performance
• Marketing Research and Planning
• Promotional Activities
• Foundation White Papers
• Tools and Tactics (Vendor Track)

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Build Business Snapshot Networking

• Wednesday
• Networking PavilionReplaces Exhibit Hall
• First-Timers Orientation
• Welcome Reception
• SMPS National Presidents ReceptionNetwork with
  other SMPS leaders and the conference speakers
  and sponsors.

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Build Business Snapshot Networking

• Thursday
• Breakfast
• Lunch
• 2 Breaks
• Awards Gala Reception
• Awards Gala
• Gala After-Party
• Las Vegas Chapters Club Crawl and
  UltraMixerPalm Las Vegas

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Build Business Snapshot Networking

• Friday
• Breakfast
• SMPS Annual Business Meeting and Lunch
• 2 Breaks
• Build Business Night at Club SMPS

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Why Invest in Build Business in 2009?

• 1. Identify new business and partnering
  opportunities
• And firm up those you already have.
• SMPS is the only organization dedicated to
  creating business opportunities in the A/E/C
  industry.
• Extend your sales force by building critical
  relationships and contacts among A/E/C leaders
  from the Engineering NewsRecord Top 500 Design
  Firms and Top 400 Contractors.

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Why Invest in Build Business in 2009?

• 2. Secure business intelligence.
• Discover what others know about upcoming
  projects and opportunities to win work or make
  new connections.
• Exposure at Build Business can increase a
  companys referral business.
• No secret decoder ring necessary.

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Why Invest in Build Business in 2009?

• 3. Master service to your clients.
• Experts agree the key to surviving the recession
  is to stay focused on clients.
• Attend sessions on
• designing client satisfaction surveys and
  initiatives
• developing strategies for client relationship
  management
• securing client intelligence to inform major
  pursuits
• identifying, researching, and approaching new
  markets

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Why Invest in Build Business in 2009?

• 4. Differentiate your firm.
• If you dont differentiate yourself, someone
  else will do it for you.
• Gain cutting-edge data, best practices,
  benchmarks, and marketing and business
  development ideasinformation not available
  anywhere elseto position your firm more solidly
  in the A/E/C marketplace.

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Why Invest in Build Business in 2009?

• 5. Access the latest industry research.
• Be the first to receive the results of six new
  research studies commissioned by the SMPS
  Foundation this spring.
• The studies cover how professional services firms
  are
• using social networking for competitive
  advantage
• impacted by integrated practice delivery
• taking charge of client satisfaction
• marketing themselves successfully in the
  international arena
• employing and engaging Baby Boomers
• doing the right thing in terms of ethics in
  marketing

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Why Invest in Build Business in 2009?

• 6. Identify programs and speakers for the coming
  year.
• The breakout sessions offered during Build
  Business could be ideal for your chapter or
  regional conference to bring to the local
  business community in 20092010.
• Make contact with the speakers on site, or get
  in touch with the National Education staff after
  the conference to request contact information and
  find out how the conference attendees evaluated
  the speakers presentation.

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Interesting SMPS Fact

• Members who attend the national conference are
  more likely to renew their memberships, get
  involved at the chapter level, and attend the
  conference again.
• Attendees value the connections made during Build
  Business, and that makes their membership more
  valuable to them.

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How to Save on Build Business

• Register as a team.Dont forget to use your
  chapters team discount!
• Take advantage of bargain airfares.
• Split a cab or rental car or use a shuttle
  service to and from the airport.
• Share a room at the conference hotel.E-mail
  dan_at_smps.org to get on the Roommate List.
• Register for one day of the program.
• Thursday 700/member (includes Awards Gala
  ticket)
• Friday 550/member (includes Build Business
  Night at Club SMPS)

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Why Las Vegas?

• Conferences are one way professionals get
  together to do business. Las Vegas (and cities
  like it) is designed to accommodate conferences
  cheaply and effectively.
• Las Vegas offers
• Easy accessibility by air from anywhere in the
  country
• An abundant supply of hotel rooms priced
  competitively
• A multitude of entertainment options
• An experienced hospitality workforce to support
  the event

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The Professional Development Value
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Final 4 Reasons Not to Miss Build Business

• A new reality is rapidly unfolding before us.
• In these critical times, achieving results
  demands a paradigm shift that can only be
  realized with exposure to new thoughts and ideas,
  like those that will be shared during Build
  Business this July.
• Value The conference is a one-stop professional
  development bargain.A standard 90-minute Webinar
  costs 179. Conference offers 720 minutes ( 8
  Webinars) of learning for 1,090. You do the
  math. (Dont forget the CEUs.)
• Great minds don't think alike. You need new
  ideas, new information, new solutions, and new
  tools to see you through the recession and the
  recovery. The best way to get them Interact
  with other professionals and experts facing
  similar challenges.

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Final 4 Reasons Not to Miss Build Business

• 3. It's all about your connections.If SMPS
  hasnt made it clear by now Your success is
  directly tied to your network.
• 4. The pressure is on.The saying There's no
  time like the present has never been more true.
  Prepare for the future now and guide yourself,
  your company, and your chapterto greener
  pastures in 2010.

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Questions?
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Final ThoughtDespite the claims of some ads,
what happens in Vegas this July doesnt have to
stay there
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Take the knowledge gained back to the office and
build your business.
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Thank you for supporting Build Business!We
look forward to seeing you in July!www.buildbus
iness.org