MMPAD Technologies

1
MMPAD Technologies

• SOM 497
• Mark Matheson
• Desada Lika
• Peter Mahoney
• Alex Zabolotnikova
• Mike Herald

2
MMPAD Technologies

• Founded in 2006.
• Headquartered in San Diego, California
• Corporate Mission We create products which help
  busy professionals work and play more
  efficiently.
• Vision We aim to keep people around the world
  connected and create and enhance social networks.

3
The Mull - IT
Introducing. . . . . .

• The Mull IT merges the newest technology to
  replace your MP3 player, Digital Camera, Cell
  Phone, and PDA with one simple and easy to use
  device.
• Storage for all your music and video files with a
  30 GB hard drive
• Dual Screens allow you to easily switch from
  business mode to entertainment mode.
• Works where you work no matter where in the world
  you are.

4
Financing

• Total investment capital to date 32.5 Million
• Estimated cost to production 30-45 Million
• Angel investor Class A Shares - 30.7
• Venture Capitalists Class B Shares -61.5
• Management Class C Shares 7.7

5
Markets

• Overall mobile market
• greatly segmented
• phone selection is bundled with plan selection
• Smartphones/PDAs market
• Targeted at business professionals with high
  income
• Largest competitors
• Research in Motion (Blackberry)
• Palm Inc
• Hewlett Packard Inc
• Nokia
• Motorola
• Lack extensive and high-tech leisure packages
• Portable Personal Entertainment Devices market
• Largest Competitors
• Apple Inc (Ipod)
• Dell
• Cannon
• Sony Corp.
• Targeted at tech gadget consumers

6
Market Size and Pricing

• of the 125 million people who own smart phones
  75 still use one or more other device
  potential 94 mill
• Long-term contract with Cingular Wireless
• Average smart phone price before rebates 350
• Multi-device premium 20 420
• Providers discount with a 2-year contract
  15 of net income received from plan usage
  121
• Final price for consumer 299

7
Product Differentiation

• 30 GB Hard Drive
• USB Compatibility
• Microsoft Products 
• Email Capability

8
Cost Differentiation

• Primary
• Use U.P.S. to manage Logistics
• Outsource Operations
• Use Cingular for Sales and Marketing
• Warranty Support

• Support
• Keep Overhead Cost at a minimum
• Human Resource management
• Manage Investments in Technology

9
Digital and International Strategy

• Web Marketing
• Business Web-pages
• Airline and Travel
• Electronic Store
• Service Provider (Cingular)
• Company Web-page
• Provide updates, downloads and provide customers
  wit the ability to purchase the product online.
• Provide information on latest technology

10
Digital and International Strategy

• International Strategy
• Global strategy would be most effective, because
  there is a low pressure for adaptation and high
  pressure on price.
• Software Upgrades
• IPTV, innovative technology that combines a cell
  phone with cable television.
• Already being implemented in places like Europe
  and Asia, (End of the year Europe is expected to
  reach 3.3 million subscribers).

11
Exit Strategy

• Successful product and company expansion
• Go public with an IPO
• Successful product without expanding company
• Acquisition
• Complete sale of company
• Product unsuccessful (Liquidation occurs)
• - Class A assets
• - Class B assets
• - Class C assets