7 Segments

1
KASIKORNBANKGROUP
7 Customer Segments
4 Product Domains
7 Segments
Signature
2
Variety of Customers Segments Needs
Individual or Company with business annual sale 0
- 10 MB with credit limit 0 - 3 MB
Individual or Company with business annual sale
10 - 400 MB
7 Segments

• Individual with income
• 100,000 baht per month
• Or deposit balance 5 MB or hold investment unit
  5 MB

Company with Annual Sale 400 - 5,000 MB
Individual with income 15,000 - 100,000 baht
per month
Company with Annual Sale 5,000 MB
Individual with income
3

• Bank to Bank Reimbursement
• Overnight FED Funds

4
Bank to Bank Reimbursement

• Open L/C
• Buyer------KBank---------Bank of
  China------Seller
• Bangkok Beijing
• Payment
• KBank LA---------------Bank of China, NY

5
Overnight FED Funds

• Today
• K Bank, LA----------------------------------Citiba
  nk
• Principal Amount
• Next Day
• K Bank, LA---------------------------------
  Citibank
• Principal Interest

6
KASIKORN RESEARCH CENTER

• Provide Research Information to the Communities
  in the US

7
REFERRAL CENTER

• Refer Customers From U.S.
• to Use the Services
• of KasikornBankgroup