Hanmer MS

1
Hanmer MSL IndiaCredentials Overview

• February 2009

2
MSL Global Overview

• 70 year history founded in U.S. in 1938
• Rich history of communications innovation from
  creating Olympic sponsorships (1940s),to defense
  of corporate raiding (1950s), food/beverage
  nutrition communications (1970s), DTC healthcare
  communications (1990s),and Digital
  communications (1990s-2000s),environmental
  communications (2000s)
• Today, MSL is one of the worlds top global
  communications firms
• 54 offices in 28 countries
• More than 1,500 staff
• Affiliate network reaching 40 additional
  countries
• Top public relations agency in the Publicis
  Groupe
• Represent Fortune 500 companies and leading
  organizations
• Recognized industry leader More than 250 awards
  in last 4 years
• 2007 Runner-Up Large PR Agency of the Year
• 2006 PRWeek PR Innovation of the Year in
  Digital
• 2006 2007 PRWeek Best Use of the Internet
• 2008 Corporate Responsibility Officer Magazine
  1 agency in Corporate Responsibility
  communications
• 2008 PRWeek Asia Pacific Certificate of
  Excellence, Best Use of Digital for Coca-Cola
  China
• 2008 PRWeek Asia Pacific Certificate of
  Excellence, B2B Campaign of the Year for UL
  China

3
Who we are, What we do
As advisors, MSL offers strategic counsel based
on rock-solid judgment and extensive experience
to help companies and brands engage key audiences
and customers. In a constantly changing media
landscape,we go beyond traditional choices and
beyond expectations. As advocates, we
aggressively represent the interests of our
clients in both time-proven and creative ways.
Advising and advocacy are core, traditional
services of our industry, but digital media have
created an opportunity for us to be, and also
create, activists for our clients and their
ideas. The effects of our activist
communications in a digital age can be dramatic
and powerful, helping us motivate influential
audiences,and achieve lasting business
success. Advisors. Advocates. Activists. Its
who we are, and what we do. 
4
Part of a leading Global Communications Network
of Companies
About Publicis Groupe The worlds 4th largest
communications company, with more than 120
agencies and 40,000 staff spanning 109 countries.
Benefit to Clients Publicis Groupe agencies are
highly collaborative and routinely manage
multiple components of integrated marketing
programs. Most MSL offices are located with
other Publicis Groupe agencies and in Asia alone,
collaborate on 45 clients.
Media
Specialized Marketing Services
Advertising Creative
5
Hanmer MSL Overview

• Established operations in 1999
• 9 large offices in 8 key cities
• 40 reach network of MSL staff in additional
  2nd and 3rd tier cities
• Mumbai is the India HQ of Hanmer MSL.
• Full-service operations, including B2B, Consumer,
  Finance, Healthcare, Technology, Digital
• Extensive work positioning, launching, promoting
  and protecting Indian and multinational
  corporations and brands in India.
• A total staff of over 400 offering value added
  services in PR, Creative Services, Event
  Management and Digital communication.

6
Hanmer MSL History

• Hanmer MSL (former Hanmer Partners) was
  founded in 1999, and over a period of years has
  established its reputation as one of the top PR
  firms in India which has serviced and developed
  many a corporate identity. Our success story is
  attributed to our desire to win attitude and
  also to our dedication and sincerity to work
  ethics and a unique approach in trying to
  understand the goals and objectives of our
  clients.
• In May 2008, the India operation team at Hanmer
  Partners opted for a strategic merger with MS L
  - One of the world's leading global
  communications firms. We are officially now
  Hanmer MS L - a part of Publicis Groupe,
  which happens to be the fourth largest PR firm in
  the world. As a result of the merged entities
  'Hanmer MS L,' we are in an enviable position
  in providing our clients with a truly global
  outreach in the traditional media as well as the
  engaging and emerging digital domain.
• As Hanmer MSL, we are India's largest
  independent multi-disciplinary communications
  company offering 360 degree communications
  solutions to a prestigious clientele comprising
  over 150 top Indian conglomerates and MNCs.
• The India Operations team is headed by Mr. Sunil
  Gautam and his core leadership team comprising of
  Mr. Jaideep Shergill, and Mr. Amit Desai.

7
MSL Asia Network

• 16 MSL offices and 575 staff(plus satellite
  offices in 33 Indian cities)
• 15 affiliate offices in key markets (all with at
  least 3 year relationships)

Seoul
Beijing
Tokyo
Nagoya
Osaka
Islamabad
Shanghai
Delhi
(Regional HQ)
Chengdu
Okinawa
Karachi
Taipei
Ahmedabad
Guangzhou
Hong Kong
Kolkata
Mumbai
Hanoi
Auckland
Vientiane
Bangkok
Pune
Hyderabad
Manila
Sydney
Bangalore
Chennai
Ho Chi MinhCity
Kuala Lumpur
Singapore
MSL office
Jakarta
MSL Satellite office
MSL Satellite office
Affiliate office
8
Hanmer MSL India Network

• Punjab Haryana Chandigarh - Jalandhar -
  Ludhiana
• Madhya Pradesh Bhopal - Gwalior - Indore -
  Ujjain
• Orissa
• Bhubaneswar
• Rajasthan
• Jaipur - Udaipur
• Chhatisgarh
• Raipur - Bilaspur
• Uttar Pradesh
• Lucknow - Merrut - Agra - Aligarh
• Varanasi - Gorakhpur
• Andhra Pradesh
• Vijaywada - Visakhapatnam

9
Hanmer MSL India Expertise

• Consumer insight and research
• WOM/Influencer/Buzz
• Customer acquisition
• Consumer engagement/life-stages
• VIBESurround the Target
• Multicultural marketing

• Pharmaceutical marketing PR
• Health policy
• Consumer health marketing PR
• Science writing
• Third-party activation
• Professional outreach

Consumer Marketing
Corporate/ Public Affairs
Health Care

• Digital strategy
• Media relations
• Media training
• Broadcast services
• Emerging media
• Creative services
• Entertainment marketing
• Sponsorship development activation
• Event production
• Measurement

• Corporate positioning leadership equity
• Stakeholder communications
• CSR
• Environmental sustainability
• Issues crisis management
• Third-party alignment
• Grass roots activation
• Internal communications
• Issues advertising
• Influencer marketing

Communications Shared Services
10
Creative Digital Services

• Services offered
• Communication and Creative Strategies
• Brand Consulting
• Research
• Account Planning
• Corporate Identity Programmes
• Mainline and below-the-line Creatives
• Ambient Media Creative
• Packaging and POP designs
• TVCs, Films, Radio Spots and Jingles Production
• Print Production
• Digital
• Website Development
• Social Media Strategies
• Social Media Conversations
• Online Reputation Management
• Mobile Platform
• E-Newsletters
• E-mailers

11
Our Commitment

• At MSL, we achieve success by fusing insight,
  research, knowledge, facts and new tools with
  innovation and creativity to provide our clients
  with new solutions and products that address
  their most complex business problems.
• As advisors, we offer strategic counsel based on
  rock-solid judgment and extensive experience to
  help companies and brands engage key audiences
  and customers.
• In a constantly changing media landscape, we go
  beyond traditional choices and beyond
  expectations. As advocates, we aggressively
  represent the interests of our clients in both
  time-proven and creative ways.
• Advising and advocacy are core, traditional
  services of our industry, but digital media have
  created an opportunity for us to be, and also
  create, activists for our clients and their
  ideas.

12
Our Core areas of Expertise

• Our teams expertise encompasses a dynamic range
  of corporate services for organizations ranging
  from SMEs to corporate behemoths in various
  industry sectors
• Auto, Aviation, Engineering Infrastructure
• Consumer
• Financial Services
• Lifestyle Hospitality
• Healthcare
• Media Entertainment
• IT Telecom
• Whether it is a product launch, brand
  repositioning, or a full blown crisis management
  scenario we are always there to support you. As
  partners in progress, we leverage on our
  strengths to orchestrate effective communication
  campaign in a strategic, creative and timely
  manner thereby ensuring maximum mileage and
  goodwill for our clients.

13
Hanmer MSL India Experience
HANMER
14
Hanmer MSL India Current Campaigns
15
The Stylish Alligator Spruces Up
The Capital

• SITUATION
• Lacoste is a world recognised brand that sells
  high-end clothing, footwear, perfume, leather
  goods, watches, eyewear, and most famously,
  tennis shirts.
• Lacsote needed to find a way to revive their
  brand locally in India, which had lost some of
  its charm in the clutter of many other designer
  brands. Besides that, they also lacked a strong
  fashion spokesperson in India.
• STARTEGY
• Change Lacostes positioning from High End
  Apparel brand to Affordable Lifestyle Luxury
  brand and promote their entire line of items,
  highlighting their flagship store in trendy
  South Ex in Delhi and secure key product
  placements.
• PROGRAM
• MSL conducted extensive bridge building with key
  media (newspapers, and niche magazines) in New
  Delhi to re-introduce the Lacsote brand,
  highlighting the uniqueness of brand history and
  international appeal
• Created several compelling story angles based on
  Lacoste exclusivity and new international lines
  being unveiled at flagship store, connection to
  India.
• RESULTS
• Secured brand stories in The Economic Times,
  Business Today Sportswear International.
• Organized photo shoot with all Cat A lifestyle
  magazines such as Cosmopolitan, Elle,Vogue,
  Grazia to name a few.
• Secured 329 impressions in 320 days. These
  included Electronic clips 19, Magazines and
  online portals 202, Financials, Mainlines and
  Tabloids 08. Mention in industry round-up
  articles with other leading Luxury brands such as
  Ralph Lauren, Ferragamo.
• Initiated product placements with NDTV Good Times
  and Toppers
• Quantitative value of the coverage Rs.
  17,80,29,478.30.

16
Lacoste India Media Coverage Highlights
Vogue
Cosmopolitan
Femina
Grazia
Images BoF
17
Defining and Promoting Jaeger LeCoultre in India

• OBJECTIVES
• Ensure regular brand and product visibility
  across targeted luxury, lifestyle and design
  media
• Provide marketing support to retailers, boutiques
• Increase recognition for spokespersons and
  association with Indian luxury
• STARTEGY
• Create special previews, workshops, boutique and
  retailer experiences and tie-ups with key events
  to generate strong exposure to and understanding
  of brand
• Aggressively pursue media, industry to position
  brand amongst cluttered field and create sense of
  momentum around the growth in India
• PROGRAM
• Supported product launches across several models
  by creating strong feature placements and
  incorporating into round-up stories
• Expanded use of key spokesperson to define the
  brand with a strong face
• Activated sports and event tie-ups including
  racer Emmanuel Coindre endorser, Film festivals,
  National Polo matches and the Jaeger LeCoultre
  Cup,
• Promoted exclusive boutique openings

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Sample Activity
19
LG Electronics - A Viewty To
A Kill

• SITUATION
• LG Electronics Mobile Communications Company (LG)
  (www.lge.com) is a leading producer of UMTS
  (WCDMA), CDMA and GSM handsets. LG began as a
  late entrant in the GSM segment in India
  therefore it was an uphill task to get consumers
  to embrace the brand which was dominated by
  Nokia the current market leader besides, draw
  their attention from newly launched phones
  especially the iPhone which was making news
  worldwide.
• To position LG Viewty (KU990) mobile phone as a
  state-of-the-art mobile device and further
  highlight it as a lifestyle brand rather than
  just an innovative gizmo.
• STRATEGY
• Position the LG Viewty as a top-of-the-line smart
  phone with style, an iPhone alternative.
• USP was proposed - LG Viewty the iPhone
  killer, a state-of-art multi functional mobile
  device which highlighted its innovative features
• Create and leverage a brand ambassador that would
  influence target consumer audiences.
• Throughout the launch, the goal was to
  incorporate LG Mobile's brand promise of Life is
  Good as an underlying aspect to the new LG
  Viewty brand.
• PROGRAM
• Pitched story ides to key reporters across media.
• Sent brochure/press kit to key technology
  publications and lifestyle magazines.
• Organised an Asia press tour to Viewty launch
  in Macau for media.
• Bollywood celebrity Deepika Padukone was chosen
  as Brand Ambassador.
• RESULTS
• LG Viewty received an overwhelming response in
  excess of 200 stories and an equally positive
  feedback across all media. LG Viewty became a
  rage in the country and enquiries were pouring in
  for the LG GSM team.
• Prominent coverage in NDTV ,Zee Business ,T3
  ,Hindustan Times, My Mobile, Financial Express,
  Economic Times from Asia launch in Macau.

20
LG Electronics Media Coverage
Highlights
21
General Motors A Sparkling
Debut

• SITUATION
• General Motors India is a wholly owned subsidiary
  of General Motors Corporation, which offers
  products under the Chevrolet brand in the
  country. GM India was way down the pecking order
  in terms of media share of voice because of Low
  market share, Small product line up, Capacity
  constraint, Lack of products in the fast selling
  BC categories, and also due to the phase out of
  the once popular Opel brand.
• The idea was to plan a media blitz that would
  last the entire year and keep GM India in the
  news on a continuous basis riding on the intended
  launch of its products and capacity augmentation
  plans, which in turn would leverage sales for
  their new car to be launched Chevrolet Spark.
• STRATEGY
• A major campaign was launched for media
  interaction with prominent newspapers and
  magazines.
• Niche magazines on motoring such as Business
  Standard motoring, BBC Road Show, Top Gear etc.
  were chosen.
• From the Television angle, NDTV, CNBC, TIMES NOW
  were invited.
• PROGRAM
• In the pre-launch stage, Global Chief of GM Corp.
  Mr. Rick Wagoner was brought to India to launch
  Chevrolet Spark. This created a buzz among the
  media and a photo opportunity.
• The first phase of the Spark launch juggernaut
  rolled on during April May 2007 covering major
  cities in the Eastern and Western region of the
  nation During mid 2007, GM India stepped into the
  diesel sedan segment by launching the Chevrolet
  Optra Magnum. Clubbed with the Magnum launch, the
  second phase of Chevrolet Spark launch juggernaut
  rolled on across the Northern and Southern
  region.
• RESULTS
• Ever since its launch, the Spark has received
  rave reviews from auto experts and consumers
  alike for its class-leading fuel efficiency,
  passenger comfort and refined performance making
  it the most desirable vehicle in India today.
• In 2007, GM India experienced record annual
  growth of 68 percent on sales of 60,032 vehicles.
  This was well above overall industry growth of
  about 14 percent.

22
General Motors Media Coverage Highlights
23
CNBC-TV 18 Leading
The Pack

• SITUATION
• CNBC is Indias No1 Business news channel. The
  channel's benchmark coverage extends from
  corporate news, financial markets coverage,
  expert perspective on investing and management to
  industry verticals and beyond.
• There were other channels in the market in the
  same category and the challenge was to
  differentiate CNBC-TV18 from the clutter of other
  news channels.
• To increase brand recall of CNBC-TV18 and to
  create awareness of its new consumer channel CNBC
  AWAAZ and the other ventures like SAW,
  moneycontrol.com, etc.
• STRATEGY
• Showcased Corporate Financials of CNBC-TV18.
• Profiling spokespersons and anchors of CNBC-TV18
  and the unique non market based shows.
• Highlight major marketing events of CNBC-TV18.
• PROGRAM
• Initiated coverage of their various shows such as
  Storyboard, India businesshour, Face of the
  nation etc. in leading newspapers and magazines.
• Highlight the other channels in the bouquet of TV
  18, thereby leveraging its qualitative advantage
  in terms of reach and the cost effective ROI on
  advertisements.
• RESULTS
• Established CNBC-TV18 as the leading business
  news channel in India the only credible source
  of business information amongst the target
  audiences comprising of corporate, investors,
  analysts, media etc.
• CNBC-TV18 leading in TAM Ratings.

24
CNBC-TV 18 Media Coverage Highlights
25
Sony Pictures (India) Casino Royale

• SITUATION
• Sony Pictures India is one of the global
  divisions of Sony Pictures Entertainment, the
  world wide leader in the television and film
  production/distribution industry. In India they
  were going to launch the Bond movie Casino
  Royale and they needed good publicity to justify
  the worldwide franchise of the Bond lineage.
• Though Bond is known worldwide and has a mass
  appeal, this time around the actor playing Bond
  was new and there had been a lot of negative
  publicity around him. The distributors did not
  want to take a chance on this aspect and
  therefore looking for a grand opening which is
  fit for any Bond movie.
• STRATEGY
• Create curiosity about the movie to draw millions
  to the box office.
• To create hype around Casino Royale and the new
  Bond Daniel Craig
• Generate awareness about the legend that began
  with Casino Royale - the novel in which James
  Bond earned his 007 title. The progression from a
  dutiful secret agent into an all round hero with
  the Licence to Kill.
• PROGRAM
• Started a teaser campaign and later on placed
  stories and articles of Bond in various
  newspapers and magazines, which highlighted the
  various aspects of the Bond persona such as Look
  Style of Bond, Bonds favourite drink-The
  Martini, Hi-tech gadgets et al. in short the Bond
  quotient which generated enormous publicity for
  the Bond franchise.
• RESULTS
• Sony Pictures India release for "Casino Royale
  by far had the biggest opening for any Hollywood
  movie.
• The movie grossed Rs 15 Cr over the 3 day
  weekend. Besides, the high profile campaign
  helped in every possible way to counteract any
  negativity/hate campaign the actor had for the
  lead role.

26
Sony Pictures Coverage Highlights
27
India Medtronic Rx

• SITUATION
• Medtronic is the world leader in medical
  technology providing lifelong solutions for
  people with chronic disease. Each year, millions
  of patients benefit from Medtronic's technology,
  used to treat conditions such as diabetes, heart
  disease, neurological disorders, and vascular
  illnesses.
• Though globally well known, their India
  operations unit needed a major boost to be
  counted as a serious player in the highly
  specialised field of medical electronics.
• This being a niche sector challenges were
  manifold, besides educating the general
  consumer/patient was a big task in itself.
• STRATEGY
• To promote India Medtronic as an innovative
  company using state-of-the-art technology and
  sensitive to Indias growing medical needs.
• Educating media about the health problems tackled
  by India Medtronic using above point where cases
  such as Heart attacks, Parkinsons Disease,
  Spinal problems, Type 1 Diabetes etc. have been
  effectively taken care of.
• Press releases on product launches, international
  clinical trial undertaken by Medtronic Inc. on
  drug-elluting stents.
• PROGRAM
• MSL conducted extensive bridge building with key
  media and placed stories to suit a common mans
  understanding.
• Local leaders were approached who helped in
  disseminating information to the public at large.
• Presence of a patient at media interactions
  further enhanced the story angle by including the
  human element.
• RESULTS
• Patient stories were highlighted in an
  all-together new light. Also, opinion from
  doctors and patients, as well as the novel use of
  drug therapy, and the way the tests were
  conducted helped built a positive image for the
  company.

28
India Medtronic Coverage Highlights
29
Shobhaa De Indian Superstar Goes Online

• SITUATION
• An obsessive-compulsive writer of fifteen books,
  Shobhaa Dè is a well known name in literary
  circles. Having tasted success in the print
  media, Shobhaa De and her publisher (Penguin)
  wanted to release her new book Super India in
  the digital domain.
• The idea was to make the launch as BIG as
  possible. In India, nobody till date had made an
  attempt to launch their book release in
  cyberspace. And going by the mass appeal of the
  writer and the publisher, the stakes were high to
  make the maximum impact.
• STRATEGY
• Create a strong digital presence for Shobhaa De
  and Superstar India by generating broad
  awareness through her personal blog, websites,
  and by promoting her on social networking sites
  such as Orkut and Facebook.
• PROGRAM
• Create microsite as digital hub of information
  about Shobhaa De and new book.
• Web site shared with media and consumers this
  helped the target group to experience Shobhaa
  Des personality and book by engaging them with
  audio, video, excerpts and reviews.
• Solicit consumer opinions and ask them to share
  with friends and family and also promote via
  traditional media.
• RESULTS
• More than 2,000 became her friend in less than 45
  days (statistics prove that less than 1 of
  Facebook users have 1,000 friends)
• Coverage appeared in Television English News
  Channels, such as NDTV 24X7, CNN IBN among others
• Print Media Leading English dailies, focusing
  on the lifestyle segment
• Online portals rediff.com, indiatimes.com,
  sify.com, etc.

30
Shobhaa De Media Coverage Highlights
31
PHILIPS A Crystal Clear
Case

• SITUATION
• Philips Electronics India Ltd (Domestic
  Appliances Personal Care) is the one of the
  global divisons of consumer electronics giant
  Philips Eindhoven Holland. They were keen on
  promoting their state-of-the-art UV Water
  Purifier in the market place.
• The product in question was a premium product
  which came with a relatively higher price and to
  top it all, Philips was entering a new market
  segment that was driven by a very dominant player
  enjoying a very large chunk of the pie.
• STRATEGY
• Hanmer MSL adopted a long-term plan, which
  ensured the desired impact of communications to
  the target audience by focusing on the USP of the
  product.
• PROGRAM
• The pre-launch phase focused on the rampant water
  contamination issues and the need for urgent
  water purification to ensure safe water. This was
  done by placement of generic articles in 15 key
  cities that highlighted city specific
  contamination issues.
• The launch phase kick started with the developing
  a customized media relations strategy, followed
  by development of key messages and other
  collateral. All this culminated to a mega press
  conference in New Delhi where the Philips
  Intelligent Water Purifier got unveiled, followed
  by the roll-out of a national press release.
• The post launch focus was on building brand
  preference and stimulating purchase intent while
  influencing sales. Story opportunities related to
  products launch, reviews, advertising, branding
  and marketing initiatives were explored.
• RESULTS
• In a period of two months of launch, the
  consultancy through all our network offices
  generated over 300 news clips with a quantitative
  media evaluation of over 1.3 crore.
• More than 90 of the coverage carried direct
  messaging
• Today Philips is prominently being featured in
  all industry stories and has established itself
  as a key player in the water purification
  category.

32
PHILIPS Media Coverage Highlights
33
RELIGARE The Arts Initiative

• SITUATION
• Religare is a Ranbaxy Promoted Group company and
  one of the leading integrated financial services
  institutions in the country. It seamlessly offers
  its services across the Retail, Wealth and
  Institutional Spectrums.
• The concept was to launch an Art Fund The
  Religare Arts Initiative with the objective of
  adding value to companys Wealth Management
  portfolio from a business perspective.
• And finally, to build credibility and
  acceptability for Religare in the Art world.
• STRATEGY
• Conceptualization, planning and execution of the
  whole event (used the concept of confluence of
  art, music and dance).
• Pre event build up through PR and Direct
  Marketing.
• To have an event that will attract artists,
  investors, collectors, influencers and HNI
  audiences. Get Sivamani, the renowned
  Percussionist to perform LIVE.
• PROGRAM
• Direct PR and marketing campaign involved sending
  invites to
• Art connoisseurs, Artists, Opinion leaders in the
  Arts domain, Potential
• Investors for the Art Fund.
• Existing wealth management/HNI client base of
  Religare and relevant Media groups.
• RESULTS
• Mega launch event which was well attended and
  generated tremendous goodwill as Religare entered
  the art world.
• Involved a range of stakeholders in a
  multilateral discussion on key issues concerned
  with the development business of art in India.

34
RELIGARE Media Coverage Highlights
35
Wrangler The Urban Cowboy Gets
His Due

• SITUATION
• The name Wrangler is synonymous with jeans
  world over. And the same goes for Bollywood actor
  and heartthrob John Abraham. Having graced
  their brand and making it successful in the
  Indian subcontinent, it was but natural for
  Wrangler to cash in on the X factor of John by
  dedicating a brand exclusively for him.
• First of its kind venture within the Indian
  fashion arena and Bollywood with actor John
  Abraham thus going beyond endorsement and
  highlighting altogether a new dimension in
  celebrity management.
• STRATEGY
• 3- step process implemented to ensure the
  clothing line generated maximum visibility. This
  included Coffee Morning with John Abraham, A
  special Press Conference to announce the Launch,
  and Launch Party at Poison.
• A media blitz was launched to promote the new
  clothing line and highlight the above scenario.
• PROGRAM
• A special preview of the To-be-launched
  collection was held for lifestyle magazine
  editors/ Feature writers and stylists
• Exclusive showcase of the collection where John
  explained the look feel and cut of the collection
• The Press Conference was chaired jointly by Mr.
  Darshan Mehta and John Abraham where they
  formally announced the launch of the new line.
• Last but not the least, the euphoria generated
  during the launch party at Poison made a
  terrific impact as we had models walking the ramp
  grooving to the songs of the band Strings .
• RESULTS
• The launch of the clothing line created a buzz in
  the media and heightened the consumer curiosity
  to buy a celebrity design, which was the first of
  its kind seen in the Indian market.
• Significant rise in sales at Wrangler outlets
  were noticed all over as every John Abraham fan
  wanted to own a JACL pair of clothing.

36
Wrangler Media Coverage Highlights
Celebrity launches Wrangler Denim wear line
37
DaimlerChrysler A Green Evolution

• SITUATION
• Daimler AG is a leading producer of premium
  passenger cars and the largest manufacturer of
  commercial vehicles in the world, and especially,
  the Mercedes-Benz luxury car.
• Being a trendsetter, they wanted to highlight the
  need for a clean and pollution free
  environmentand for this, they were showcasing
  their new car range (C-class) running on Biofuel.
  
• STRATEGY
• To highlight the fuel efficiency and the
  environmental concern - it was decided to run the
  car across the country from North to South and
  then measure the impact of the carbon footprint.
• This in turn would position DCILs
  (DaimlerChrysler India Ltd) commitment to Ecology
  and Environment a CSR initiative and at the
  same time be a role model to the entire
  automobile industry.
• Educating the target groups about Bio
  Fuels/alternative fuel options available
• Highlight the role of CSIR (Council for
  Scientific and Industrial Research) and
  University of Hohenheim Germany who would be
  conducting the experiment thereby adding
  genuineness to the entire campaign.
• PROGRAM
• To highlight this mega development - the target
  was niche publications (National media, regional
  and local media) concerned with environment,
  corporate responsibility, science and technology.
• Also through this initiative leverage
  DaimlerChryslers long-term commitment to Indian
  market.
• Plan Press Conferences even 1-1 Interviews with
  key DCIL members.
• Photo opportunities (cars of display) at various
  centers
• Test ride to promote the car ideally given to
  key senior auto journalist.
• RESULTS
• The cars did the 5,900 kms run without any hitch
  covering 9 cities over a period of 35 days.

38
DaimlerChrysler Media Coverage Highlights
39
Kinetic Nova Presenting The Power Ride

• SITUATION
• Kinetic Motors makes and sells a complete range
  of two wheelers from mopeds, scooters to
  motorcycles. They have come up with their new
  model Nova which is quite powerful and fuel
  efficient and promises to be a show-stopper.
• It is in competition with a foreign brand and
  other well established brands.
• STRATEGY
• To highlight Kinetic Nova as the best modern
  scooter in terms of Endurance,Reliability,Ruggedn
  ess and Mileage.
• To support the above claim, it was decided to
  have a rally where the Nova would ride through
  some of the treacherous terrains covering the
  length and breadth of the country.
• Last but not the least, focus on the technology
  rich features of Nova as the USP and position it
  as the most advanced engine on Indian roads (wrt
  Scooter).
• PROGRAM
• Target media was niche publications (National
  media, regional and local media).
• To up the ante an exclusive tie-up with AXN for a
  1 hr 2 part series on K2K Kashmir to
  Kanyakumari.
• Press Conferences at showrooms with photo
  opportunities and 1-1 interviews.
• 3 Novas start from Patnitop in Kashmir and move
  through 12 Indian states of JK, Punjab, Haryana,
  Delhi, UP, MP, Maharashtra, AP, Karnataka, Kerala
  and Tamil Nadu to stake claim wrt
  Endurance,Reliability,Ruggedness and Mileage.
• RESULTS
• Media coverage through Print, TV and new media
  made maximum impact.
• 3650 Kms covered in 14 days in the most trying
  conditions.
• Propelled Nova as the most reliable fuel
  efficient scooter in the country.

40
Kinetic Nova Media Coverage Highlights
41
Hanmer MSL India Team
HANMER
42
Hanmer MSL India Team
Sunil Gautam Managing Director, Hanmer MSL
India
Mr. Sunil Gautam is the head of Hanmer MSL
India. A chartered accountant by profession he
has to his credit setting up one of India's
largest independent multi-disciplinary
communications company offering 360 degree
communications solutions to a prestigious
clientele comprising over 150 top Indian
conglomerates and MNCs. A veteran in the field
of PR his views are sought by industry
professionals both in India and worldwide.
43
Hanmer MSL India Team
Jaideep Shergill Partner Member, Corporate
Leadership Team Hanmer MSL India

• Mr. Jaideep Shergill is a management graduate
  with a masters degree in international business.
  Jaideep has been with Hanmer since inception and
  is in charge of account management, direction to
  teams and media relations for all clients. A real
  task master and go getter, he is the energy
  behind the India team.
• Jaideep brings with him a very rich experience
  from the banking industry and various aspects of
  the communications industry through his exposure
  to numerous clients.

44
Hanmer MSL India Team
Mr. Amit Desai Partner Member, Corporate
Leadership Team Hanmer MSL India
Mr. Amit Desai is one of the core members of the
leadership team. A management graduate with a
master's degree in marketing with specialization
in market research. Amit has over a decade of
proficient work experience in the field of
advertising.
45
Hanmer MSL India Team
Varghese Cherian Vice President, South
Practise Head IT, Chennai

• Varghese Cherian has 13 years of experience in
  technology, consumer, education and healthcare
  PR. Varghese joined Hanmer Partners in April,
  2005 as Asst. Vice President for the Chennai
  operations and today is a specialist in handling
  corporate reputation management programs,
  strategic planning, crisis management, financial
  PR and Investor Relations.
• Varghese oversees teams across multiple
  geographies and vertical industries including
  technology, healthcare, automotive, media and
  entertainment, banking, insurance, FMCG and
  retail. Before joining Hanmer, he worked with a
  leading PR firm as the Director for the Chennai
  operations and also had a 30 month stint with one
  of the leading software products and services
  company in Chennai, with head quarters in
  Chicago. He had started his career with Eli Lilly
  Ranbaxy in Marketing and Sales Training.
• He has a Masters degree in Statistics from the
  University of Madras, Post Graduate Diploma in
  Management from IGNOU and a Diploma in Computer
  Applications, his strengths are in logical
  thinking, strategic planning and a strong
  business outlook. A keen sports enthusiast, he
  has also represented various levels in cricket
  and is an able athlete and footballer.

46
Hanmer MSL India Team
Vijay Kumar Swami Sr. Vice President, Hanmer
MSL, India (Mumbai)

• Vijay is a communications professional with 18
  years of experience in Advertising, Public
  Relations, Corporate Communications, Event
  Management and Marketing of various Consumer and
  Financial Products with demonstrated initiatives
  in running profit centers. Currently, Vijay
  oversees the Creative Services Function across mul
  tiple vertical industries at Hanmer MSL in
  Mumbai.
• Before joining Hanmer MSL, Vijay was Vice
  President, Marketing, Brand Management and
  Corporate Communications with Paramount
  Healthcare Management, a group company of Munich
  RE, Germany a Fortune 500 Company. His
  experience includes tenures at Publicis India as
  General Manager and JWT Group Company as Client
  Services Director. 
• He is skilfully adept at Brand and Account
  Management, Research and Strategic Planning
  besides Media Buying, Media Planning, Handling
  Media Relations and PR clients. Over the years,
  Vijay has handled multi-functional
  responsibilities across various communication
  spheres - Consumer, Corporate,Retail and Services
  Sector.
• Key clients handled by him includes Fidelity
  Investments, Siemens Mobile, Indian Oil, Tata
  Motors, UTI Mutual Fund, Aventis Pharma, Royal
  Sundaram Insurance, ACC, Wimco, Morgan and
  Stanley, IDBI Bank and Franklin Templeton

47
Hanmer MSL India Team
Onassis Vaz Vice President Practice Head,
Financial Communications Investor Relations,
Hanmer MSL, India (Mumbai)

• Onassis brings with him rich experience of the
  communication industry through his exposure to
  numerous clients. With over 19 years of
  experience in the PR communication industry,
  Onassis has truly a 360 degree experence in
  communication be it advertising, media buying,
  events, public relations or investor relations
• Having handled various Financial Brands like
  Franklin Templeton, UTI, IDBI Bank, Global Trust
  Bank, Standard Bank London to having developed
  strategy direction for brands such as Pepe
  Jeans, Eureka Forbes, Honda Motors, Skoda Auto,
  Adani Wilmar to managing crisis for clients like
  Suzlon Wind Energy, Venkys India and many more.
• With a strong understanding of the Indian Capital
  markets, Onassis is well versed with all
  guidelines concerning the markets be it the
  Security Exchange Board of India, Bombay Stock
  Exchange or the National stock Exchange. Onassis
  has been instrumental for managing communication
  for various companies looking to raise money from
  the capital market listing on the stock
  exchanges in India companies that he has worked
  closely are the Yash Birla Group, Cinemax India,
  Lumax Auto, Allied Digital etc to name a few. In
  addition to managing Investor Relations for
  clients like Spice Jet, Garware Offshore, FACOR
  Group etc. his experience and understanding spans
  across various sectors like Steel, Offshore,
  Telecommunication, Textile etc. At Hanmer MSL
  India Onassis leads a young dynamic team focused
  on Financial communications Investor relations
  in addition to managing and advising clients from
  various sectors.

48
Hanmer MSL India Team
Glen Charles DSouza Vice President Practice
Head Consumer Brands, Hanmer MSL, India
(Mumbai)

• Glen brings with him 12 years of experience in
  the field of public relations. His forte lies in
  handing communications for consumer brands
  through his exposure in clients over the years.
• Glen currently manages various corporate accounts
  like Emirates Airline, London Unlimited the
  Mayor of London, CNBC- Tv18, Hong Kong Shanghai
  Banking Corp Ltd., LG Electronics India Private
  Limited, Pfizer India Limited, India Medtronic
  Private Ltd., Tata Sky Ltd, Kinetic Motors
  Limited among others, along with regular media
  liaison.
• A commerce graduate with a Diploma in Business
  Management from Bombay University, hes been with
  HanmerPartners since inception. He heads a team
  of Sr. Consultant, Consultants and Associate
  Consultants which oversees various corporate,
  brand, healthcare, aviation and auto clients
• Additionally, entrusted with handling and
  developing the operations of the Pune network
  office, since 2005

49
Hanmer MSL India Team
Sandeep Raj Singh Head (PR) North Practice
Head Telecom, Hanmer MSL, India (Delhi)

• Sandeep heads the Northern operations of Hanmer
  Partners which services diversified accounts such
  as Discovery Networks, LG Electronics, General
  Motors, Amway, SpiceJet and Lacoste, amongst
  others.
• He has experience in handling clients from
  various domains such as Telecom, Investment
  Banking, Mutual Funds, Automobiles, Tourism,
  Telecom, Hospitality, Infrastructure, Media and
  Information Technology.
• A post graduate in communications from St.
  Xaviers College, Mumbai, Sandeep has ten years
  of public relations experience across India in
  Mumbai, Bangalore and now in New Delhi.

50
Hanmer MSL India Team
Vipul Bondal Associate Vice President, Hanmer
MSL, India (Mumbai)

• With over 14 years of experience in the field of
  communications, Vipul currently heads a team that
  handles a diverse portfolio of clients like Setco
  Automotive, Brandix and Indiabulls Financial
  Services.
• A Chemistry graduate with a post-graduate in Mass
  Communication, he has also done a Program in
  Business Management from the Indian Institute of
  Management, Bangalore (IIM-B).
• Prior to Hanmer MSL, he has worked for leading
  global companies like Siemens and Roche, as also
  other well-known Indian PR firms. He possesses a
  good understanding of all aspects of
  communications including corporate, marketing,
  financial, crisis communications and CSR. Vipul
  couples communication strategy with an
  understanding of business and economic matters.

51
Hanmer MSL India Team
Schubert Fernandes Associate Vice President,
Hanmer MSL, India (Mumbai)

• A Graduate in Commerce Business Management,
  Schubert kicked off his career in communications
  by joining a full service advertising agency
  where he worked for two years. Schubert then went
  on to complete his post graduation in public
  relations and corporate communications from the
  Xavier Institute of Communication, Mumbai
  following which he joined Hanmer Partners and
  spent four years with the agency.
• Schubert has over nine years of years of work
  experience in the communications and public
  relations business imparting counsel to a host of
  clients and corporates in India and the Middle
  East. Before returning to Hanmer Partners in
  February 2007, Schubert was an integral part of
  the communications team at Asian Paints, one of
  the worlds top 10 decorative coatings company.
• Schubert has extensively serviced real estate and
  infrastructure clients both in India and the
  Middle East. He currently manages the real estate
  and infrastructure mandates at Hanmer MSL.

52
Hanmer MSL India Team
Luna Biswas Associate Vice President Practice
Head Aviation, Hanmer MSL, Mumbai (India)

• Luna brings with her an experience of over 9
  years in aviation, consumer and media
  entertainment public relations. She joined Hanmer
  Partners in May 2002. Apart from spearheading
  the agencys aviation tourism practice, Luna
  oversees teams across multiple vertical
  industries including media and entertainment,
  hospitality, consumer brands, IT/ITES and retail.
  
• Before joining Hanmer Partners, she has worked
  with some of the leading PR firms including
  Integral PR Capital Images PR. Lunas clients
  have included Bacardi-Martini Ltd., Tupperware,
  India Today Group, William Grant Sons, Whyte
  Mackay, among others. A graduate of Lady Shri Ram
  College (Delhi University) with a B.A. in English
  literature and a post graduate in mass
  communications, Luna began her career at a
  consumer brands PR agency

53
Hanmer MSL India Team
Trevor Pereira Head Events (West)

• Trevor has nearly 8 years of experience in the
  events industry with a Post Graduate Diploma in
  International Business and a Diploma in Event
  Management. He currently heads the western region
  of the events division and is a pro at
  International level events and corporate
  functions.
• He has considerable experience in conceptualizing
  and implementing hi-profile events including
  those in Paris, Switzerland, Australia etc. As a
  lineage from Party Lines and Platinum Incentives
  Events, he has amassed an impressive career
  graph ranging from offsites (international and
  domestic), theme parties, evening soirees ,
  cruise events, product launches, conferences,
  fashion shows, large scale luxury exhibitions,
  art auctions etc.
• Having worked on top-notch brands like Cadbury,
  Morgan Stanley, Standard Chartered Bank, Deutsche
  Bank, HSBC, Kodak, Prudential ICICI, Mercedes,
  Pantene, Apple etc., he has strong client
  relationships and management skills to match.

54
Hanmer MSL India Team
Sailee Velankar Head Knowledge Management,
Hanmer MSL, India (Mumbai)

• Sailee Velankar has close to 11 years of
  experience in IT, Entertainment Management
  Consultancy. As a specialist in Information
  Management, Information Packaging, she took lead
  of Knowledge Management initiative at Hanmer
  and is based at Mumbai office. She is developing
  KM system to create Knowledge Bank for
  capturing, disseminating knowledge the Best
  Practices at Hanmer MSL.
• Before Joining Hanmer MSL , Sailee was with
  Wadia Group, one of the oldest conglomerates of
  corporate India, leading Knowledge Management in
  their Retail initiatives.
• She is a commerce graduate and a Rank holder in
  M.L.I.Sc. (Masters in Library Information
  Science) from SNDT University and has exposure to
  consultancy firms like KPMG, Media like Zee
  Telefilms CNBC TV18 Ltd.

55
Hanmer MSL India Team
Ramakrishna National Head - Media Services,
Hanmer MSL, India (Delhi)

• Ramakrishna Prayag heads the Media Services Team
  nationally and is based in Delhi. He has an
  experience of over 12 years in the public
  relations domain in various public relations
  consultancies in New Delhi, with specialization
  in media relations.
• His earlier stints include companies such as Elf
  Lubricants, Norway based Indo European
  Associates, Fortis health care promoted by
  RANBAXY.
• He has completed his Post Graduation in Human
  Resources and has undergone training in Crisis
  Communications from Mentor Consultancy in London.

56
Hanmer MSL India Team
Vinay Sharma Head Hanmer Reach, Hanmer MSL,
India

• Vinay conceptualized and successfully set up
  Hanmer
• Reach, India's first regional PR agency with a
  strong focus on rural India. He has brought rich
  dividends for clients with his path-breaking PR
  and CSR initiatives leveraging of popular local
  events like fairs, cultural regional sports
  festivals. His deep understanding of the rural,
  Tier 2 Tier 3 markets across India is the
  foundation for the success story that is Hanmer
  Reach.
• Vinay has been with Hanmer MSL in May 2002,
  Being a post graduate in agri sciences, he
  started his career in the Dairy Industry,
  handling State Government brand PARAG, which
  helped him understand nuances of rural India.

57
Hanmer MSL India Team
Atanu Dutta Associate Vice President Hanmer
MSL, India (Delhi)

• Atanu Dutta has over 13 years experience in
  developing and implementing innovative
  communication programs to drive growth and
  profits for clients in competitive markets. His
  core strengths include understanding positioning
  needs and developing appropriate marketing
  communication strategies for clients across
  industry segments.
• Prior to joining Hanmer MSL, he has worked in
  Sun Global (China), VTS Clima (Dubai), Jumbo
  Electronics (Dubai), Enterprise Public Relations,
  TBWA, PSI India, Mudra Communications Ltd.,
  Perfect Relations and Mideast (India) Ltd.
• A management graduate from T A Pai Management
  Institute, Manipal, he has completed his
  Bachelors studies from University of Delhi.

58
Hanmer MSL India Contact Information
Jaideep Shergill 91 9821042514jaideep_at_hanmermsl
.com
HANMER