MICHELOB ULTRA ICONIC OVERVIEW

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MICHELOB ULTRA ICONIC OVERVIEW
POINT OF SALE C.A.P.S. (HARDWARE/INSERTS) ENHANCER
S/SPECTACULARS PERMANENT - Oversized
Mirror SIGNMAKING PREMIUM MERCHANDISE CROSS
MERCHANDISING/HOOK - Save Up To 15.00 On
Fresh Flowers and Greeting Cards For
Mothers Day! - Save Up To 15.00 On Fresh or
Frozen Seafood! PACKAGING SALES TOOLS
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MICHELOB ULTRA ICONIC P.O.S.
A.
B.
D.
E.
C.
B. Stringer Pennant Size 11.5x11.5x30 Item
1049843
D. Dissolve Unit Size - 32 x 28 Item 1049840
C. Display Wrap Size - 16 x 49.5 x 30 Item
1049842
A. Neckrider Size - 2 x 6 Item 1049844
E. Glamour Banner Size - 22 x 60 Item 1049846
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MICHELOB ULTRA ICONIC C.A.P.S. ELEMENTS
D.
E.
F.
Side 2
C.
A.
B.
C. Small Frame Size - 27 x 18 Item
1039380 Uses small insert set 18 x 18 and 9 x
18 Shown Item 1049839
E. Universal Vertical Rack Size - 24x 17 x
64 Item 1041949 Uses horizontal price insert
from Small CAPS set 18 x 18 and 18 x 9 Shown
Item 1049839
F. Weekender Rack Size - 32 x 36 x 18 Item
1045464 Uses small image insert 18 x 18 and 9
x 18 Shown Item 1049839
B. Case Stacker Size - 21 x 79 x 18 Item
1045467 Uses small insert set 18 x 18 Shown
Item 1049839
D. Frame Stand Size - 27 x 18, stand Adjusts
from 61.5 to 88 H Item 1039384 Uses small
insert set 18 x 18 and 18 x 9 Shown Item
1049839
A. Avalanche Singles Cooler Size - 30 x 33 x
16 Item 1045465 Uses Signmaking 3x3 for
front panel. Shown attached to cooler -Small
CAPS frame set. Item 1049839 (sold separate)
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MICHELOB ULTRA ICONIC PERMANENT
Oversized Mirror Size - 48 x 36 Item 1049847
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MICHELOB ULTRA ICONIC SEAFOOD CROSS MERCH OFFER
Offer Description
Point of Sale
Promo Valid March 1 - March 31, 2009 Display
Target Seafood Department, Primary Secondary
Beer Locations Save Up To 15.00 via Mail-in
Rebate on Fresh or Frozen
Seafood! Beer Purchase Required Save 15.00 via
MIR on the purchase of Fresh or Frozen Seafood,
with the purchase of one (1) Michelob Ultra or
Michelob Ultra Amber 12-pack or larger. Purchase
price of Seafood must exceed 15.00. Valid in
AK, AZ, CA, CO, DC, DE, FL, GA, IA, ID, IL, KS,
MD, MI, MS, MT, ND, NE, NH, NM, NV, OH, OK, PA,
SC, TN, VT, WA, WI, WY No Beer Purchase
Required Save 10.00 via MIR on the purchase of
Fresh or Frozen Seafood. Purchase price of
Seafood must exceed 10.00. Valid in AL, AR,
CT, HI, KY, MA, ME, MN, MO, NC, NJ, NY, RI, SD,
UT, VA, WV Consumer offer not available in the
states of IN, LA, OR and TX.
Partners / Categories

• Cross Merch Display Items
• Michelob ULTRA Family 12-Packs or
  Larger
• Seafood Department

Key to Success Build Michelob Ultra Family
displays adjacent to the Seafood department
Mail-in Rebate Offer Valid Start Date March 1,
2009
Channels Grocery only
File Date 8/18/08
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MICHELOB ULTRA ICONIC SEAFOOD CROSS MERCH P.O.S.
Point of Sale / Creative
CAPS 2-Sided Frame Insert Set with Perforated
Turn back
Packed in 10 Sets per carton Sets include two
(2) 18x18 Inserts, one (1) 18x9, one (1)
9x18 and one (1) Tearpad
Beer Purchase Tear Pad
Shown Additional Beer Tear Pad, Item 1050663BP

• Beer Purchase Insert Sets - Item 1050660BP
  (creative shown)
• No Beer Purchase Insert Sets - Item 1050660
• 27x18 Frame Stand (stand adjusts from 61.5 to
  88 H) - Item 1039384
• 27x18 Small Frame - Item 1039380

Note Perforated turn back allows CAPS Insert to
function as a stand-alone Case Card without
Frames if necessary
No Beer Purchase Tear Pad
Shown Additional No Beer Tear Pad, Item 1050663
Coupons or rebates will only be valid in the
market during the dates listed. Please do not
place any coupons or rebates in the market prior
to the valid date. Coupons or rebates should
only be placed in channel(s) noted. Final offer
creative design subject to change.
Channels Grocery only
File Date 8/18/08
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MICHELOB ULTRA FAMILY - MOTHERS DAY FRESH
FLOWERS GREETING CARDS CROSS MERCH OFFER
Offer Description
Point of Sale
Promo Valid April 1 - May 10, 2009 Display
Target Floral / Greeting Card Department,
Primary Secondary Beer Locations Save Up To
15.00 via Mail-in Rebate on
Fresh Flowers Greeting Cards for Mothers
Day! Beer Purchase Required Save 15.00 via MIR
on the purchase of Fresh Flowers Greeting
Cards, with the purchase of two (2) Michelob
Ultra or Michelob Ultra Amber 6-packs or one (1)
12-pack or larger. Purchase price of Fresh
Flowers Greeting Cards must exceed 15.00.
Valid in AK, AZ, CA, CO, DC, DE, FL, GA, IA,
ID, IL, KS, MD, MI, MS, MT, ND, NE, NH, NM, NV,
OH, OK, PA, SC, TN, VT, WA, WI, WY No Beer
Purchase Required Save 10.00 via MIR on the
purchase of Fresh Flowers Greeting Cards.
Purchase price of Fresh Flowers Greeting Cards
must exceed 10.00. Valid in AL, AR, CT, HI,
KY, MA, ME, MN, MO, NC, NJ, NY, RI, SD, UT, VA,
WV Consumer offer not available in the states of
IN, LA, OR and TX.
Partners / Categories

• Cross Merch Display Items
• Michelob ULTRA Family 6-Packs 12-Packs or
  Larger
• Floral / Greeting Card Departments

Key to Success Build Michelob Ultra Family
displays in the Floral / Greeting Card areas
Mail-in Rebate Offer Valid Start Date April 1,
2009
Channels Grocery only
File Date 8/18/08
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MICHELOB ULTRA FAMILY - MOTHERS DAY FRESH
FLOWERS GREETING CARDS CROSS MERCH P.O.S.
Point of Sale / Creative
CAPS 2-Sided Frame Insert Set with Perforated
Turn back
Packed in 10 Sets per carton Sets include two
(2) 18x18 Inserts, one (1) 18x9, one (1)
9x18 and one (1) Tearpad
Beer Purchase Tear Pad
Shown Additional Beer Tear Pad, Item 1050665BP

• Beer Purchase Insert Sets - Item 1050664BP
  (creative shown)
• No Beer Purchase Insert Sets - Item 1050664
• 27x18 Frame Stand (stand adjusts from 61.5 to
  88 H) - Item 1039384
• 27x18 Small Frame - Item 1039380

Note Perforated turn back allows CAPS Insert to
function as a stand-alone Case Card without
Frames if necessary
No Beer Purchase Tear Pad
Shown Additional No Beer Tear Pad, Item 1050665
Coupons or rebates will only be valid in the
market during the dates listed. Please do not
place any coupons or rebates in the market prior
to the valid date. Coupons or rebates should
only be placed in channel(s) noted. Final offer
creative design subject to change.
Channels Grocery only
File Date 8/18/08