Learning from other Farmers Market EBT Projects

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Learning from other Farmers Market EBT Projects
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Project Examples

• The CA Farmers Market EBT Implementation and
  Promotion Project
• The Ecology Center (Berkeley, CA)
• The Oregon Farmers Market Association
• Arizona Farmers Market
• Community Food Connections

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The California Farmers Market EBT
Implementation and Promotion Project

• Project Promotion
• Posters and flyers in neighborhoods
• Bi-lingual flyers and posters
• Flyers in schoolsfor parents
• Attendance at Community Health Fairs
• Onsite Farmers Market Events
• Coupons (tokens in exchange) (sample???)

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PROMOTION CAN BE SIMPLE FLIERS PUT OUT IN THE
COMMUNITY

• Extra market coupons are a great incentive for
  attracting new customers
• Coupon redemption can be financed by a community
  partner or market management.
• Be careful with wording and distribution to
  avoid fraud.

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Their efforts have worked!
This graph indicates EBT redemption through
Market Scrip systems increasing each year since
2004, and illustrates normal seasonal
fluctuations with October being the highest
redemption month each year.
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Oregon Farmers Market Association

• They have developed several in-depth
  cost-analysis and accounting systems.
• Cost analysis for accepting debit and credit
  cards
• Transaction records throughout season
• This is an especially helpful model for tracking
  Debit and credit costs and returns.

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Arizona Farmers Markets

• Evaluation to enhance EBT recipient recruitment

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How to welcome Food Stamp customers to the
farmers market

• Community Food Connections held focus
• groups to determine why they were not
• attending the farmers markets.
• Many mis-perceptions about farmers markets
• They were too expensive
• Hard to cook with fresh food
• Transportation is also an issue

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Nutritional programs associated with the farmers
markets

• Washington State University and the City of Maple
  Valley present
• Eating Seasonally on a Budget
• Chef and Nutritionists led a comprehensive
  workshop covering how to enjoy healthy foods that
  are in season without breaking your budget.

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Workshop Focus

• Want to eat tasty meals with the freshest
  produce, but worried that its just not in your
  budget? Chef Joshua Henderson and Nutritionist
  Stacey White will demonstrate how to use fresh,
  local ingredients to create healthful, affordable
  meals for your family.
• What youll learn
• How seasonal foods dont have to break the bank.
  With a little planning, you can take advantage of
  the summers bounty and stay within a reasonable
  budget.
• Why choosing quality ingredients is important to
  nutrition.
• How to prepare delicious meals for a full day
  without a lot of stress.
• What chefs do to make working in the kitchen more
  efficient.