web 2.0

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web 2.0

• Best Practices Web Development
• Taylor Enrollment Summit
• November 30, 2006 - Bart E. Caylor

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1994
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millennials
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trends

• collaboration
• expression
• direct access
• information/content
• flexible

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Future The Web Lifestyle

• Broadband
• - 3G
• - Digital Cable
• - WiFi
• Access
• Phones/Handhelds/Wearables
• Television/PC

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Future The Web Lifestyle Higher Ed

• Communication will speed up with all constituents
  with immediate access to information.
  Communication strategies will need to be updated
  to reflect the including crisis management and
  e-alerts.
• Prospective students will expect instant access
  to admissions counselors and/or self-service
  advisors and will demand personalized content in
  all communications.
• Current students will demand accessibility
  through digital networks (WiFi, 3G, etc.)
• Current students will want more customization,
  far beyond the walls of their dorm rooms with
  Blogs, WiFi, access, etc.

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Future The Web Lifestyle Higher Ed

• Parents will want to access all information
  ranging from crime statistics to other campus
  data up to date from Web. As will the media. See
  communication strategy.
• Parents will demand ecommerce payments for
  tuition
• Parents will be more involved through digital
  communication options, including communicating
  with students, interacting and participating
  through virtual options.
• A true consumer-centric world

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Future The Web Lifestyle Higher Ed

• Alumni will expect to be more informed and on
  their terms
• They will stay more involved (see Millennial
  traits) but only until there is nothing left for
  them.
• Donors will want more flexibility in gifting
  options with ecommerce.
• A deeper sense of community and opportunities for
  better relationships will be present.

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Future The Web Lifestyle Higher Ed Other
Digital Opportunities

• XML will be a tool that will begin to tie the
  loose ends together
• Digital on-demand printing will provide options
  for greater personalization and customizable
  content.
• Electronic communication, ranging from
  E-newsletters and E-Alerts through email and
  messaging services will provide additional touch
  points and customized opportunities.

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web 2.0 keys

• social networking
• mashups
• direct communication
• permission-based
• search
• mobile

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social networking
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top10

• 1. Yahoo!
• 2. Google
• 3. MySpace
• 4. MSN
• 5. Ebay

• 6. Amazon
• 7. YouTube
• 8. Craigslist
• 9. Wikipedia
• 10. CNN

November 27, 2006 Alexa.com
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Personalization
Avitar Icon
Widgets
Contact Info
Blog
Personal Info
Friends
Friends Comments
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Avitar icon
Content
Tags/Folksonomy
Comments
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mashups widgets
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search
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direct communications
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methods

• email (multiple accounts)
• instant messaging/chat
• comments/postings
• text messaging (sms)
• skype (voip)
• podcasting/voice comments
• rss

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permission-based
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challenges

• unsolicited spam
• be ready to engage when contacted
• communications have to be timely
• content has to be relevant
• relationship building

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the long-tail
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the numbers
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280,000
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50
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7013
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72
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2172
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21
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6862
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2 / second
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230 days
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8514,620
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next steps
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web 2.0 qa

• Bart Caylor Brainstorm
• caylor_at_getzapped.com
• www.getzapped.com
• 317-558-1800