Basic Aspects of Communication

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Basic Aspects of Communication
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History

• Throughout history, human beings have tried to
  find good ways of communicating with each other.

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Concept

• The main purpose of communication is
  persuasion, that is, the attempt of the speaker
  to bring others to his point of view.
• Aristotle

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Concept

• Communication is the transmission of a message
  by means of a sender, conduction, and a
  receiver.
• Aranguren

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Concept

• It is the utilization of a code for the
  transmission of a message about a certain
  experience in semiological units in order to
  enable human beings to relate to one another.
• André Martinet

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Concept

• It is the process by which a transmitter sends
  a message through a channel to a receiver.
• David K. Berlo

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Concept

• Communication is the mental process in which a
  transmitter and a receiver interact in order to
  exchange ideas, knowledge, experiences and
  feelings, which are transmitted by means of a
  code, a message, and an appropriate channel.
• De la Torre Zermeño y Hernández

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Intercultural communication

• The ability to negotiate cultural meanings and
  communicate effectively in keeping with the
  multiple idiosyncrasies of the participants

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Communication

• Communication is not merely an exchange of
  messages. It is a construction of meaning.
• Information is part of communication, not a
  synonym.

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Communication Process
Construction of meaning
Receiver Sender
Receiver Sender
Channel
Culture
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Elements of communication

• Target Messages Target Audience
• Culture, standards, beliefs, and values
• Interest in adopting new behavior
• Skills for adopting new behavior
• Educational level and language
• Infrastructure, partners, and resources
• Other competing messages

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Definition of risk communication

• Risk communication is an interactive process
  for the exchange of information and opinions
  among individuals, groups, and institutions. It
  is a dialogue in which many messages are
  discussed.
• National Research Council, 1989

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It is important because

• No message is effective if the public you want to
  reach does not listen to it
• Different publics can respond better to the
  information depending on how they receive it

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Channels of communication
There is no single channel that will serve for
all our audiences We must be specific!