The Cruise Industry

1
The Cruise Industry
2
Passengers Taking A Cruise
3
Cruise Lingo Test
Aft
Bridge
Beam
Flag State
Knot
Galley
Gangway
Starboard Side
Port Side
Bow
4
The Major Players Positioning

• Royal Caribbean
• Princess
• Celebrity Cruise Lines
• Norwegian Cruise Line
• Holland America
• Carnival

5
Why Do We NOT Cruise?

• Too Expensive
• Dont Go On Vacations
• Not Enough to Do
• Afraid of Getting Seasick
• Dont Know Enough About Cruises
• Cruises Are for Young People
• Cruises Are for Old People

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Profit Per Passenger
7
Positioning
Luxury
Specialty
Premium
Contemporary
Budget
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The Positions - Captain

• The ultimate authority on the boat.
• Has the legal authority to enforce laws.
• Ensures the care safety of everyone.

9
More About Capt Stubbing

• A ship is a paramilitary organization.
• What does this mean regarding service?
• How about empowerment?
• How does one become an officer?
• Captain is judge jury on the ship follows the
  masters rules and regulations.
• The captain his/her social ability.

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The Positions Staff Captain

• The Captains deputy second in command.
• Job responsibilities are the same as the Captain.
• Safety is of their main concern.

11
The Positions - Doctor

• Medical facilities are much like infirmaries.
• 1 in 20,000 guests require evacuation.
• There are actually no requirements concerning the
  level of cruise-ship medicine.

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The Positions Hotel Manager

• Senior Officer
• Has the largest staff.
• Key staff member is the Chief Purser.
• Staff members also include F B Manager,
  Executive Chef Cruise Director.

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The Hotel Departments

• The Pursers Office similar to the rooms
  division.
• Food Beverage passengers are more likely to
  comment on food service.
• The Stewards Department cleaning general
  maintenance on the cabins.
• Cruise Director Staff cruise staff can be
  quite large.

14
The Positions Chief Engineer

• Problems from a clogged toilet to a
  malfunctioning generator.
• Each ship has about 30 maintenance people.
• Waste treatment disposal.