Online Newspaper Industry B2C

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Online Newspaper IndustryB2C

• Connie C. Chen
• Juan J. Cukier
• Donald A. Hoag
• Shamit M. Mehta
• Theo Nicholas

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Major Players in Online Newspaper
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Basics

• Customers go to web site to obtain national and
  international news and information on the
  Internet
  
• Customers have access to updated news anytime,
  anywhere
  
• Most sites offer customized frontpage
• Most offer free services
• Some offer online subscription with annual fee

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A Sample Front Page (LA Times)
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A Sample Registration Page (LA Times)
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A Sample Front Page (WSJ)
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A Sample Registration Page (WSJ)
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Online Newspaper Who are
the Customers?

• Majority
• 60 male
• middle high household income
  (75,000)
  
• highly educated (90 college)
• daily users of the Internet
• online shoppers (92 did in the past 6
  months)
  

Sources
http//www.usatoday.com/a/adindex/omk/htm/3.htm
http//www.latimes.com/siteservices/mediakit/media
_audi.htm http//www.nytimes.com/adinfo/audience.
html
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Online Newspaper How do
they attract customers?

• Ads on TV
• Ads on paper-based newspaper
• Word of mouth
• Online ad banners
• Direct mail (try it free for 2 months)
• Brand-name recognition
• Referral / Affiliated programs
• Student-sponsorship (USA)

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Online Newspaper Value
Added

• Access to the archives (all)
• Video/Audio news online (WP, NYT)
• Customized electronic newspaper based on an user
  selected profile (all)
  
• E-mail Newsletters (all)
• Time stamps for constant updated info (all)
• Online Crossword puzzles (LAT, USA)

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Online Newspaper Value
Added (continue)

• Online market place jobs, houses (all)
• Personalized TV listings (all)
• Web-based e-mail (USA)
• Specialized news in certain areas such as
  politics (Washington Post), business (Wall Street
  Journal)
  

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Online Newspaper How do
they get repeat customers?

• Customization of news, weather, stock
• Brand loyalty
• Message boards - customers are encouraged to
  write and interact with each other on daily
  basis.
  
• E-mail summary links - customers receive
  headline news with links to the webpage
  
• Participation in reader surveys - customers
  answer survey questions to later come back for
  final results
  
• Coupons/Incentives for products by e-mail

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Our Experience

• Attractive design and layout
• User friendly easy to find articles
• Informative accurate and timely information
• Archive Search most involve some fee for the
  full
  
• 
  retrieval of the article
  
• Privacy Concerns reluctance to release personal
  info
  
• Useful Portal _at_ www.newspapers.com