b2b Social Mediap2p

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b2bSocial Mediap2p

• Capgemini Digital Services
• December 2007

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Agenda

• Premise
• Content strategy
• Delivery and socialization
• Workflows
• 2008
• QA

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Making the case for Social Media (video,
screencasts, blogs, etc.)

• We do not sell productsour clients buy our
  people and our collective expertise, experience
  and passion
• Using web video, screencasts and blogs enables us
  to put a human face to our content
• For us, social media means democratic media
  ideas move from the bottom up and from side to
  side
• Our commitment to social media is crucial to our
  commitment to innovation

Our goal is intimacy through industrialization
and innovation
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We use documentary techniques to let the real
people tell real stories

• Naturalistic storytelling supported by a
  conversational interview process
• Intercut fixed and handheld camera work
• Simple, clean titles with low-key branding
• Capture with available lighting and minimal fill
• Left-field music (i.e. not typical pounding
  corporate techno)
• No special effects

We want to capture the subjects enthusiasm for
the content
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Good storytelling is key to our strategy
We tell stories that people will want to watch
and share
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We have developed our own web-based player
A standards-based solution designed for our
socialization strategy
Branded offsite player
URL links to relevant content
Player provides title of film
Embedded in capgemini.com page
Users click the share button to socialise
Both versions allow social linking, emailing and
embedding
We will be launching a multi-video version with
content grouped around themes in 2008
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Without standardization, our complex workflow
would break
Post-production Content is is assembled using
consistent and compatible workflows within
Capgemini and our extended network.
Production Content arrives from a number of
places in a range of formats and resolutions
Publication Materials are prepared for WWW,
events, and sales teams in most popular formats
(mp2-4, flv, WMV, MOV) with players for all
platforms at consistent resolutions.
Online PMO space
WWW
AIFF
MOV
Production
Publication
Post-Production
WMV
PSD
DVD
HD
FLA
PPT
SD
PAL
NTSC
Shared Storage
Brand Assets
Metrics
A standards-centric workflow supports repeatable
results regardless of the content across our
extended network
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2008 Goals and Challenges

• Fill out the publishing kit
• Expand jukebox player to larger playback sizes
• Develop and launch dedicated screencast player
• Expand production network across US, EU,
  Pac-Asia
• Focus and enhance the external push of content
• Programmatically move beyond video sharing sites
  to relevant blogs and industry sites
• Develop metrics for ROI
• Establish best practices for organizing materials
  around communities of interest within Capgemini
  to enhance internal collaboration
• Transcription of all content
• Metadata/Taxonomy/Folksonomy standards
• DAM platform adoption

Were still learning, and encountering new
challenges every day
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Examples of our published work

• Digital Natives Reshaping the Telecom Media
  Landscape
• Future Consumer How Shopper Needs and Behavior
  Will Impact Tomorrows Value Chain
• Cars Online Understanding Consumer Car Buying
  Trends
• Key Findings of the 9th Edition of the European
  Energy Markets Observatory
• Capgemini YouTube Channel

Also find us on sites such as Brightcove,
Blip.tv, DailyMotion, Veoh
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• QA