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Back to School

• Already?

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Welcome to MAR 3023Sections OR01 OV84
OV85 OV86
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Introductions
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My name is.
Carolyn A. Massiah
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Carolyn Massiah

• Ph.D. Marketing
• Area of specialization
• Services Marketing
• Consumer Behavior
• Research
• Customer-Customer Interaction
• Nested Identities

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More about MEEEEEEEEEE!!!!

• Teaching
• Principles Services Marketing, Strategy,
  Integrated marketing Communications, Qualitative
  Research
• Undergraduate, MBA, and Ph.D. levels

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What Will We Cover Today?

• What is marketing?
• Why is marketing important?
• Structure of the Course

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What is Marketing?

• Shopping at Publix?

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What is Marketing?

• Sales?

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What is Marketing?

• Advertising?

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4 Ps

• Product
• Price
• Distribution (place)
• Communications (promotion)

Using the 4Ps to identify and satisfy the needs
of the Consumers is Marketing. All decisions
involved in keeping and creating Customers.
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Importance of Marketing

• 40 of all CEOs in high-tech companies in 2003
  started off in Marketing (Fortune 2004)
• Marketing could be a good career
• Marketing could be very important to you in your
  day-to-day lives
• Scholarships / Part-time employment / Job
  prospects / Relationships.
• Can you be a better consumer?

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Why Study Marketing?

• Could marketing be important to you?

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Fast Forward to the Future..
Brand?
Me-too product or Commodity?
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Establish your own micro equivalent of the Nike
swoosh or Coca Cola or Starbucks. Be a
BRAND!!!!
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How to be a better consumer?

• Want to sell a home?
• Go to a realtor.
• 300,000 K house commission is 6 or 18,000
  equally divided between the sellers agent and
  buyers agentor 9,000.
• Each agent kicks half her share back to the
  agencySo the agents take is 4,500

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Ten Common Terms in Real-Estate Ads

• Fantastic
• Granite
• Spacious
• State-of-the-Art
• Corian
• Charming
• Maple
• Great Neighborhood
• Gourmet
• !

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Terms Correlated with Lower Sales Price

• Spacious Is it decrepit or impractical?
• Charming ambiguous
• Fantastic Vague
• Great Neighborhood Is this a bad house in a
  great neighborhood?
• ! Connotes false enthusiasm

Does not have specific attributes worth
mentioning!
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Terms Correlated with Higher Sales Price

• Granite
• State-of-the-Art
• Corian
• Maple
• Gourmet

Specific straightforward terms work!
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What if the house could be sold for 310,000 in
ten extra days?

• After the commission, your take is an extra
  9,400
• Her take is 1.5 of the 10K or 150.
• So what do you think will happen?
• On average, homes of the realtors are always on
  the market 10 days more and sell for 10,000
  more.(cite Freakonomics by Stephen Leavitt)

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About the course!

• 4 credit hours
• 3 hours of lectures (in-class component) 1 hour
  of online component each week

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Class website

• The class website can be found at the following
  website
• http//www.bus.ucf.edu/cmassiah/mar_3023.htm
• I have provided links from this web site. The
  syllabus is posted here.

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General Info

• Instructor Carolyn Massiah
• Office Orlando campus, BA2 308Q
• Office hours M /W 200 400 p.m.
• Course web site http//www.bus.ucf.edu/cmassiah/
  mar_3023.htm
• My presentation slides will also be available in
  the class web site at least 2 days before the
  class session.
• Use course mail within Webcourses for E-mail
  purposes.

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Three GAs

• Three students will be the TAs for the course.
• They are all located in the 3rd floor of BA2.
• Email ucfmar3023_at_gmail.com
• Office hours real and virtual.
• Details of office numbers and phone numbers from
  the syllabus.

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So what is a Video Streaming course?

• Live lecture delivery at the Orlando main campus,
  MW 430 545 p.m.
• Seats are first come first serve in the lecture
  hall.
• These sessions are recorded and broadcast to four
  video streaming sections Main campus (0R01),
  Daytona (0V84), Osceola (0V85), and Ocala (0V86).

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So what is a Video Streaming course?

• No set times / dates for the video streaming
  students.
• Lecture Videos can be watched at
  www.bus.ucf.edu/video. Links on webcourses
  provided as well.
• Video streaming students MUST come to the campus
  (they are registered at) to take the tests.

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What about a syllabus?

• Available on the course web site at
• http//www.bus.ucf.edu/cmassiah/mar_3023.htm
• All students are required to read it.
• In order to ensure that you are familiar with the
  course policies and requirements as stated in the
  syllabus, there will be a Syllabus quiz (worth 10
  points)
• You will have two attempts to take this quiz. The
  syllabus quiz will open on January 14 and will
  close on January 21 at 1155 PM.

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Required Text

• Custom Edition of Marketing, Lamb, Hair and
  McDaniel
• Articles from the popular press that are housed
  in webcourses.

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Grading Components
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Exams

• 3 exams in the course
• Exams 1 and 2 during regular semester and Exam 3
  will be held in the finals week
• Exam 1 worth 240 points
• Exam 2 worth 240 points
• Exam 3 worth 240 points

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(i) Exams

• Multiple Choice Format
• 60 questions on Exams 1 , 2, 3
• Timed test 75 mins for each exam
• Administered via webcoourses and must be taken in
  the testing lab. See syllabus for policies.
• Must take the exam at the testing labs in the
  campus you are registered at.

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Testing

• Because of the large numbers in this class, the
  exams will be available at testing sites over a
  three day period.
• Regional campus students (Daytona, Osceola, and
  Ocala) must make reservations at their campus
  testing lab in order to take the exam.
• Details are provided in the syllabus.

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Optional Make-up Exam

• No-excuse needed"
• If you miss either Exam 1 or Exam 2, you can take
  a make-up exam. You can only miss ONE exam
  though.

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Optional Make-up Exam

• You cannot make up a bad grade in an exam.
• You may make-up ONLY one missed exam.
• Same format, same content, same number of
  questions but different questions.
• There is NO curve on the make-up exam.

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Exam Grading Policy

• Grading will be done by the webcourses system.
• I will look at the descriptive statistics of the
  exam and make a decision on the curve. The
  results (including the curve, if any) will be
  posted within 72 hours.
• Please feel free to come by during office hours
  and look at your answers.
• You will also have online office hours.
• Questions about any exam must be raised PRIOR to
  next exam.

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(ii) Chapter Quizzes
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Chapter Quizzes

• Logic for these chapter quizzes?
• 10 online quizzes.
• Worth 190 points.
• The chapter quiz schedule is provided in the
  syllabus.
• Each quiz has 10 questions 30 minutes per
  attempt.
• Randomized.

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(iii) What does the online component entail?

• The objective of the online component for this
  course is to have students realize the real world
  applications of marketing concepts as they apply
  to contemporary companies.
• Hopefully, this online component would translate
  this practical knowledge into better marketing
  decision making for you.

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Online Component Quizzes

• We have divided the online component into eight
  key modules.
• Each module will have eight articles each that
  highlight certain KEY concepts. So you will have
  to read 64 articles from the popular press.
• You will have to take EIGHT (8) online component
  quizzes. Worth 80 points or 8 of grade. The
  schedule is given in the syllabus.
• 30 minutes per quiz open book and open notes.

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Important Note

• There are three expiration dates for Chapter
  quizzes and Online component quizzes.
• Chapter Quizzes 1 4 Online component quizzes 1
  2 expire at 1155 PM on Feb 4th .
• Chapter Quizzes 5-7 Online component quizzes 3-5
  expire at 1155 PM on Mar 16th .
• Chapter Quizzes 8-10 Online component quizzes 6
  8 expire at 1155 PM on Apr 27th .

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Grade Components

• Exam 1.... 240 points
• Exam 2 240 points
• Exam 3.... 240 points
• 10 Chapter quizzes _at_ 19 pts each
  ... 190 points
• 8 Online component quizzes _at_ 10 points each
  ... 80 points
• Syllabus quiz 10 points
• Total 1000 points

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Final Grades

• We will NOT round grades.
• A 900 1000
• A- 875-899.99
• B 850-874.99
• B 800-849.99
• B- 775-899.99
• C 750-774.99
• C 700-749.99
• C- 675-699.99

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Final Grades

• We will NOT round grades.
• D 650-674.99
• D 600-649.99
• D- 575-599.99
• F Less than 575

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How to get a good grade in this class?

• Marketing is not an easy subject.
• It is not rocket science either.
• Efforts will fetch you the desired results.
• Applied questions versus definitional questions.
• Material gets harder as we go along.
• In my classes, regular attendance is always
  correlated with good performance.
• Take good notes -- make note of my examples /
  audio visuals / videos.
• Ask questions in class (or outside) if youre
  unsure about the material. Were here to help.

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Can I make over and above 1000 points?

• Yes, through participation in surveys.
• At least 20 points this semester.
• Knowledge generation through academic research.
  Notion of subject pools.
• Why is it important for students to participate?
• The value of UCF degree goes up
• You learn about research processes.
• Missed survey(s) cannot be made up.

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Grading Summary

• Make sure to get the grade you require
• Graduation
• Probation/Suspension
• Job Offers
• Student Visa
• Scholarships

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Is Attendance mandatory?

• Nope.
• However, it is in your best interests to attend
  my classes.
• Material in exams WILL closely follow my
  lectures.
• Remember, this is not a self-paced course. You
  control your own destiny.

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Civility in (and outside) the Classroom

• Unacceptable Behaviors include
• Excessive talking.
• Consistently late or leave early.
• Pagers cell phones, and using other devices
  with sound.
• Sleeping, Reading, Working on other class work.
• Unprofessional Email/discussions.

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Teaching Philosophy

• I take my job very seriously!
• I think of myself as a coach. Ill aim to
  facilitate your learning. Hopefully, you will
  learn how to do marketing?
• Bring an outside perspective to the subject
  instead of just rehashing material.
• Slides may not contain all the material.

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What are your responsibilities?

• Video-streaming can be a tough class for
  students.
• Video streaming students can feel isolated.
• Dont feel anonymous. Ask for help. Were here to
  see you succeed.
• It takes a lot of self-motivation and discipline.
  
• Be prepared when you come to class/watch videos.
• Dont procrastinate.

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Good luck in the semester!

• See you next class!