Bike ride 2005

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Charity Red Square Bike Ride 28th-30th August
2009 www.downsideup.org
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Goals for 2009

• To collect more than 6 million rubles to fund
  Early Intervention programmes for children with
  Down syndrome.
• Demonstrate to the public the potential of
  children with Down syndrome.
• To join efforts of the public, business and
  government in solving the social problem.

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1996-2008 Project Successes

• Raised more than 46 million rubles for Russian
  children with Down syndrome
• Thousands of children with Down syndrome have
  benefited from our services and programmes
• Fruitful partnership between NGOs, businesses,
  government
• 12 years experience managing successful
  projects

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Government Support

• Moscow Public Relations Committee
• Moscow region road police
• Moscow and federal authorities

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Media Support in 2008
Sport-Moskva, RBK TV, Radio FM, Versia RIA News
and many others!
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Participants

• Who?
• More than 150 participants from different
  countries
• Why?
• To support children with Down syndrome in Russia
• To find like-minded people and make good
  together
• To have fun and spend a great time

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Faces of the Bike Ride
Andrei Vostrikov World champion in gymnastics
among children with mental and physical
disabilities, golden champion of The Special
Olympics in Shanghai
Vladimir Leonchenko, Professional Football Player
Elena Drobisheva, Actress
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Benefits for Company Participation

• Socially responsible companies join this event,
  demonstrating leadership in solving social
  problems
• Invest in your employees by involving them in
  the charitable project
• Thank you to our 2008 corporate participants

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The Leagues Corporate and Amateur

• The Downside Up parent will be considered the 5th
  member of the corporate team and will compete in
  all stages of the bike ride event.
• Only those teams competing in the Corporate
  League are qualified to win the Downside Up Cup!
• Amateur league
• League for teams formed by individual
  participants and additional corporate
  participants not involved with Corporate league

• Corporate league
• League for corporate teams ONLY
• Each company is allowed only 1 team to compete
  in corporate league
• Participants not part of the Corporate League
  have the option of joining the Amateur league
• Corporate teams competing in the Corporate
  League will have 1 Downside Up parent join their
  team (this extra team member is included in
  sponsorship fee).

Improving the quality of life for Russian
children with Down syndrome
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What to expect

• 150-170 ?? in Moscow and region for 3 days
• Competitions for corporate and amateur league
  teams
• Highway and trail routes
• Forest and field adventures
• Fun and unexpected events
• Finish at the Red Square

Improving the quality of life for Russian
children with Down syndrome
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2009 Partnership Categories

• General partner - 750,000 rubles
• Official partner - 600,000 rubles
• Children with DS team - 320,000 rubles
• Corporate Team (includes DSU parent)-
• 250,000 rubles
• 2nd Corporate Team - 225,000 rubles
• (amateur league)
• 3rd Corporate Team- 200,000 rubles
• (amateur league)
• Company individual - 70,000 rubles

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Preparation Plan

• Preparation begins April
• Informational packages sent to companies June
• Payment and registration form deadline 31st July
• Distribution of press release
• August
• Red Square announcement August
• Post PR activities September - October

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Children with Down syndrome in Russia

• In Russia, almost 2000 children with Down
  syndrome are born every year
• 85 of parents reject their little ones born with
  Down syndrome
• In Russia, there are no governmental early
  intervention services for children with Down
  syndrome and their families

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The Goals of Downside Up

• Prevent abandonment of children
• Foster early intervention, integration and
  educational opportunities
• Build partnerships with state medical, social and
  educational sectors
• Change mentality of Russian society towards
  people with intellectual disabilities

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Where the Money Goes
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RIDE FOR DOWNSIDE UP! Downside Up Russian
Charitable Fund 14a, 3rd Parkovaya Street,
Moscow, 105043 ??l. 7(495) 165-55-36, Fax.
7(495) 367-26-36 yanaya_at_downsideup.org
www.downsideup.org