The Value of Bidding

1
The Value of Bidding

• John Scott
• International Director, UK Sport

2
Why Bid?

• Reasons may be
• Political
• Social/Cultural
• Commercial
• but should always havesport at their heart
• and have a realistic chance of success

3
Bidding initial considerations

• can be highly competitive or easy to secure
• process can be complex or straightforward
• bid can be costly or very simple
• Normally requires sign off at minimum of the
  national member body

Need a clear understanding of the nature of the
event, its franchise holder and the bidding and
hosting requirements
4
Where to start?Preferably comes from an overall
events strategy that is fully integrated into the
sports business planWhat are key dates?
Flexibility to avoid calendar clashes
5
Costs of Bidding
6
Bid cost centres average
7
The Value and Benefits

• Economic Impact
• Regeneration
• Environmental impact
• International Profile
• Extended International Influence
• Sporting Legacy Strategic Development