Practicing Sustainable Development in the 21st Century:

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Sustainable Sport Tourism
Lighter footprint, bigger impact! Finding
economic and social opportunity in environmental
stewardship David Chernushenko, Green Gold
Inc. www.davidc.ca
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Sport and Environment A Two-Way Relationship

• Sport can have a negative impact on the natural
  environment
• Pursuit of sport can be impaired by the state of
  the environment
• Sport industry can actively promote better
  environmental practices
• Sport has a vested interest in promoting
  "greener" or more "sustainable sport"

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Principles for Sustainable Sport Tourism

• Enhance and protect ecosystems
• Offer a safe, desirable environment for people
• Reduce water demand
• Preserve/recreate green spaces
• Maximize energy efficiency
• Minimise resource consumption
• Minimise impact of noise, lighting, traffic
• Protect water and soil quality
• Minimize waste generation

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Sustainability An Approach not an End

• Making decisions with equal weight given to
  economic, social and environmental factors
• Finding solutions that are financially, socially
  and ecologically beneficial

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Site selection green space or contaminated sites?
Photo by David Chernushenko
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Protecting and regenerating important spaces and
habitat
Photo by David Chernushenko
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Temporary vs. permanent facilities?
Photos by David Chernushenko
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Designing to conserve resources and costs
Photo by David Chernushenko
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Appropriate design with after-use in mind
Photo by David Chernushenko
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Lillehammer stadium designed for climate to save
energy
Photo by David Chernushenko
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Recycling construction and demolition waste
Photo by David Chernushenko
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Indoor air quality a critical issue
Photo by David Chernushenko
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Using public transit to reduce congestion, smog
and energy use
Photo by David Chernushenko
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Reducing paper consumption at events
Photo by David Chernushenko
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Consistent signage and colour schemes help
spectators do the right thing
Photos by David Stubbs
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Fragile areas need protection from crowds and
competitors
Photos by David Stubbs
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Sustainable accommodation Everyone sleeps better
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A "Sustainable" Toronto OlympicsMakes Everyone a
Winner

• Boosts economic development
• Regenerates waterfront
• Improves local health standards and quality of
  life
• Promotes sustainable  design, planning and
  management
• Showcases environmental technologies

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Vancouver 2010 - Opportunities

• Influencing planning processes
• Partnership with designers developers
• Using Olympic spotlight to tackle social issues
• Spreading out economic benefits
• Education and awareness soapbox
• Technology showcase
• Community health tied to physical health
• Inclusivity minority and marginal groups

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Sustainable Sport Tourism
Promoting Sport Tourism that Benefits the
Community, the Economy, and the
Environment David Chernushenko, Green Gold
Inc. Ottawa, Canada