JOINT EFFORTS IN MARKETING LITHUANIAN UNIVERSITIES

1
JOINT EFFORTS IN MARKETING LITHUANIAN
UNIVERSITIES

• Prof. Angelija Valanciute
• Dean for International Studies
• Kaunas University of Medicine
• Lithuania

2
Association of Lithuanian Higher Education
Institutions (for joint admission to Lithuanian
Universities)

• Meetings
• March 2006
• June 2006
• August 2006

3
OUTCOMES

• Lithuanian Universities will share intelectual
  and finnancial resources in international
  marketing of study programmes
• Experience of Kaunas University of Medicine is
  recognized as good practice in this field
• For 2007 Kaunas University of Medicine is
  appointed as coordinating institution in
  international marketing
• Association of Lithuanian Higher Education
  Institutions allocated budget for these purposes

4
GOOD PRACTICE?
5
PROGRAMS IN ENGLISH

• MEDICINE (6 years)
• ODONTOLOGY(5 years)
• PHARMACY (5 years)
• PUBLIC HEALTH ( Master degree program 1,5 years)

6
HISTORY( programs in English)

• 1990 Medicine
• 1994 Odontology
• 2004 Public Health(Masters degree)
• 1991 -Pharmacy

7
Number of undergraduate students
8
(No Transcript)
9
(No Transcript)
10
(No Transcript)
11
(No Transcript)
12
(No Transcript)
13
FOREIGN STUDENTS IN KUM AT DIFFERENT STAGES OF
STUDIES
14
Marketing actions

• Advertising in newspapers, on the web
• Workshops about studies in KUM in foreign
  countries
• Entrance exams in foreign countries
• Distribution of printed material via mail
• Students fairs, educational exhibitions,
  conferences

15
Foreign students (admiteddismissed 1999 2003)
16
Approaches for Lithuanian Universities to appear
in global market

• Study programmes should be of high quality and
  tested during life
• Everyone must find his niche in global market and
  propagate it actively
• Everyone need to determine perspective regions
  for admission of foreign students

17
Common for Lithuanian Universities strong sides

• Studies in foreign languages (English)
• Studies in EU country
• Every institution has honuored alumni
• Number of international partners and projects
• Study fees are moderate

18
Common for Lithuanian Universities weak sides

• Non satisfactory conditions in students
  dormitories
• Libraries should be better
• Unfriendly for students law regulating obtaining
  of students visa or temporary residency permit in
  the Republic of Lithuania
• Small network of Lithuanian Embassies and
  Consulates 

19
NON EU COUNTRIES DETERMINED AS PERSPECTIVE FOR
LITHUANIAN UNIVERSITIES

• India and China growing Asian economies. Huge
  number of students study abroad. For some
  specialties very high competition to enter
  governmental Universities. Most of private are
  very expensive.
• Turkey country with fast growing population.
  For some specialties is great demand in
  university education.
• Kazakhstan former Soviet Union Republic with
  growing economy. In former Soviet Union Republics
  people generally have good opinion about Baltic
  countries.
• Israel developed country with many immigrants
  from former Soviet Union. Success story for KMU.

20
IN China, Israel, Turkey, Kazakhstan there are
Lithuanian Emassies

• In India will be opened in 2007

21
JOINT MARKETING ACTIONS

• Common promotional materials booklets, posters
• Common participation in education fairs in
  foreign countries
• Common advertisement in foreign countries
• Common participation in NAFSA (USA)exhibition

22
We expect to follow up action lines of the
Bologna process

• Introduced in the Prague Communique(2001)
• Promoting the attractiveness of the European
  Higher Education Area
• Introduced in the Bergen Communique(2005)
• The attractiveness of the EHEA and cooperation
  with other parts of the world